New real estate agents, or people considering a career in real estate, want to know what it takes to become a successful real estate agent. Well, a successful real estate agent is made up of lots of different characteristics. There is no set rulebook out there that lists of what all real estate agents should be.
Since every agent has a different personality, there are lots of things that each individual Realtor will be good at. So if an agent is more social, this usually leads them to meeting with lots of different clients in person. Or if they are better with technology, this can lead them to message lots of clients online or being more internet savvy. So many new agents want to know: what makes a successful real estate agent overall?
Successful Real Estate Agents Have People Skills
This is probably the biggest characteristic of a successful real estate agent. People skills are a must in this business. You have to truly like talking to and helping people in order to succeed in this field. If you hate constant phone calls and meeting new people, this is not the profession for you.
A successful real estate agent knows that communication is key. New agents need to know that good communication skills are what allow an agent to explain to a homeowner all of the rules and dynamics that come along with selling their home. An agent knows that even if a topic is clear and easy for them to understand, their client may have never bought a home before, so it is their job to explain all of the technicalities of real estate in the simplest way possible since this personal investment is going to be a long process.
Successful Real Estate Agents Are Client Motivated
A successful real estate agent is motivated to always have their clients’ best interest as well as always finding ways to meet possible new clients. Agents know that their clients are their lifeblood. They need clients to help them spread the word on how well they work as an agent to their friends and family who may also be in the market to buy or sell a home. If an agent is not doing their very best to meet potential clients, then they are not going to last very long in the real estate business.
Shane Powell, on being a helpful agent: is enthusiastic and does whatever it takes to make sure his clients are satisfied. His 80% repeat and referral business rate illustrates his determination and the success he has had in helping his clients make the right decisions.
Successful Real Estate Agents Have Online Skills
A successful real estate agent knows that online skills in today’s technology driven world are crucial to their career. Not only do they consistently socialize and post on social media platforms, but they monitor the quality of their listings. A successful agent tracks their listing’s success and engagement via calls and emails about the home for sale.
Judi Wolfson, on using technology as an agent: is extremely technologically savvy and frequently presents seminars on how real estate agents effectively utilize technology to grow their business.
Successful Real Estate Agents Have Marketing Skills
A successful real estate agent has marketing and sales skills. A real estate agent understands how to market and sell a home. We all know that our world is inundated with online ads, emails, posts on social media, and websites listing homes for sale. However, a successful agent knows that there is more to marketing a home than just online.
A successful real estate agent goes the extra mile by adding a personal touch. They send out thank-you letters, pamphlets, flyers, and business cards that bring in clients who want an agent who is personal and friendly with them. Most people enjoy the advances and convenience that technology offers, but a successful agent knows that they can truly standout by adding that personal touch with their clients by meeting them in person or sending them a simple, hand-written letter. Clearly this takes more than just anyone to work with a seller or buyer to have the determination and will to see the entirety of the sale through with their client.
Successful Real Estate Agents Use Lead Generation Sites
A successful real estate agent utilizes lead generation sites to accrue more leads for themselves and their business. With a lead generation site like HouseHunt, agents are able to represent themselves in a specific community or territory. Since no other agent is able to work with HouseHunt besides one per location, they are able to receive all of the leads for that specific area. Successful agents see the benefits of collecting as many leads as possible to help those who are ready to sell or buy a home right away and keep those who are not ready yet within their pipeline system.
Tom Denny, on working with lead generation: “We realized some time ago that Internet technology was going to play a key role in the future of the industry.” Tom Denny’s team of agents helped over 6,600 families find a home last year, which represented 2.1 billion in real estate sales.
Successful Real Estate Agents Have Patience and Passion
A successful real estate agent has the patience to work with almost anyone as well as the passion for selling their home or helping them buy a home. Working with an unruly client can be incredibly difficult, and there are definitely times when you should fire a client, but as an agent, it is a necessity to learn skills to allow yourself to be patient with all of your clients—even when they call you at 11:30 p.m. on a Tuesday night asking about their loan application process.
If you try to meet all of these standards and qualifications, then you are more than likely going to be incredibly successful at real estate no matter how much money you make every year on commission. As a new real estate agent, you’ll learn that your career is not about the salary. Real estate is about helping someone, or a family, sell or buy the most personal and greatest property that they will ever own: their home.