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You’d be shocked by how many real estate agents don’t have a relocation package on hand. This packet is a great way to assist your clients/prospects AND set yourself apart as an authoritative agent.

Relocation-Packets

 

Definition

A relocation package (or relocation packet) is a collection of information and resources for the transition of a move to a new area, supplied to clients and prospects by a real estate agent.

Purpose

  • Introduce the home buyer to the area based on their interests and passions.
  • Demonstrate knowledge of the area and expertise in your field.
  • Set apart yourself as an agent who goes the extra mile to assist clients, and who knows the community well.

Snail Mail

Although snail mail can feel like a hassle, this a great way to set yourself apart as an agent. That personal touch goes a long way! Here’s what to include –

  • School information from the district
  • A visitor guide to the community from a place like AAA
  • Demographics on the city from USA.com, or a similar service
  • Retirement community brochures
  • Your own business card
  • A personal note and some personal photos (even Polaroids) will go a LONG way in client loyalty!

E-Mail

Digital mail is the perfect way to get helpful resources to a prospect right away. Here’s what to include:

  • Digital Business Card
  • Pictures
  • Helpful Links:
    • Town History
    • School District info
    • Demographics
    • Attractions and recreation

 

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