Hey it’s September. We’re about to enter the zone of pumpkin spice everything, rich burnt oranges and deep plums. However, some of you in real estate may be mourning the passing of July’s peak sales. According to Jonathan Smoke “raw data tell us that real estate follows a clear seasonal pattern. Inventory peaks in the summer. Sales peak in the summer. Real estate Web traffic peaks in the summer.” Not so fast! Summer’s gone and maybe the overall real estate market is cooling, but with a little bit of marketing strategy, you can keep your business hot. Here are a few pieces of “raw data” to put the hot in your cocoa.
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by: Wendy L.K. Rogers, M.A.
In sales, we all want to be on the most wanted list. It’s the dream. However, in any licensed profession, we dread being on a notorious Most Wanted List such as the list of complaints about real estate agents. At the very least, these complaints are massive time eaters to attend and mitigate. At their worst, these complaints can cost you big money and even your license if reported to your Department of Real Estate.
As an agent, it’s your job to know as much about real estate laws as possible. Your clients don’t know as much as you, so you must keep them informed of pertinent laws and information that may affect their home purchase. So take a look at these real estate laws you’re going to have to share with your clients.
If you flip on your local sports channel, you’ll see extreme stunts and sports showing acrobatic flips, dives, and gigantic jumps from professional athletes, skateboarders, BMX riders, motocross enthusiasts, race car drivers, and olympic athletes all over the globe have some sort of drone flying over them. These drones catch everything they fly over on camera for spectators at home to see on their TV screens. But did you know you can use these drones as a real estate agent? Here are some great ways you can use drones as a real estate agent.
Your listing descriptions should always contain clear and interesting words and phrases used to describe each home. Many agents however fall into the trap of using clichés or prepackaged phrases that are actually detrimental to the sale of a home. Certain phrases that agents have used over and over in listings have lost all meaning and only detract from what they’re really trying to say about the home they have for sale. So let’s go through which sayings and phrases to avoid in listing descriptions.