Drones for Real Estate

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If you flip on your local sports channel, you’ll see extreme stunts and sports showing acrobatic flips, dives, and gigantic jumps from professional athletes, skateboarders, BMX riders, motocross enthusiasts, race car drivers, and olympic athletes all over the globe have some sort of drone flying over them. These drones catch everything they fly over on camera for spectators at home to see on their TV screens. But did you know you can use these drones as a real estate agent? Here are some great ways you can use drones as a real estate agent.

Drones for Real Estate

Videos of Your Listings

Using drones for real estate is a great way to film the entirety of a home. You can use a drone to film over the home or areas you cannot normally get pictures or videos of on your own. If you want an aerial view of the roof, you can fly your drone over the home using its remote control. Or you can fly 360 degrees around the home to film both the front and back of the home with just one shot. This will give your viewers an entire look of the home without taking you hours to film. Just make sure to use your drone for real estate purposes and not to spy on friends or family!

Drones for Real Estate

Real Estate Drones for Your Website

You can film great footage of yourself, business, homes listed, and even client testimonials by using a drone. Now you don’t necessarily have to fly over your own head, but a drone makes for a great stationary video camera as well due to its high-quality camera and handheld accessibility.

Drones for Real Estate

Filming the Area You Farm

You can get amazing shots of areas that are important in the town you farm. You can use your drone to fly around parks, lakes, schools (during after-school hours), shopping centers (where permitted), town halls, and of the neighboring homes. You can then post these videos on social media or to your website which will allow your clients to see your amazing videos!

Drones for Real Estate

This will allow you to become an authority of information regarding the neighborhood you work in so new clients will feel comfortable working with you because you are an expert of the area.

Drones to Buy

Lots of companies offer great drones, so the market for these types of cameras is huge right now. GoPro and DJI are two leaders in the world of extreme filming and drones. Their innovative cameras and drone technology have allowed for experienced and new users from all over the world to film whatever they want with the most exciting and crystal-clear camera quality to date.

Drones for Real Estate

Using drones for real estate related videos is a great way to be ahead of the technology curve and look incredibly professional and knowledgeable in front of your clients. With the many drone options out there, you will definitely be able to find a drone that fits your budget and real estate filming needs.

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Sayings and Phrases to Avoid in Listing Descriptions

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Your listing descriptions should always contain clear and interesting words and phrases used to describe each home. Many agents however fall into the trap of using clichés or prepackaged phrases that are actually detrimental to the sale of a home. Certain phrases that agents have used over and over in listings have lost all meaning and only detract from what they’re really trying to say about the home they have for sale. So let’s go through which sayings and phrases to avoid in listing descriptions.

Phrases to Avoid in Listing Description

Lots of Typos

You shouldn’t have any typos in your listing descriptions. But if you have more than few misspelled words in your listing, do you think a buyer is really going to want to see the home? They’re going to assume the agent is unprofessional and move on to the next home they see with a great listing description. So make sure to look over your listing descriptions for errors or ask someone who has great grammar skills to look it over for you.

Phrases to Avoid in Listing Description

Time Sensitive Listings

“This place won’t be available long!” or “Hurry up and see it before someone else makes an offer!” only work if the listing actually won’t stay on the market longer than a few weeks. If the home you have listed has been up for over a month, maybe it wasn’t going to sell that fast after all.

By placing time sensitive phrases in listing descriptions, you are disqualifying a whole audience. Many buyers are not immediately ready to buy a home. So when they see that a home is for a speedy buyer, they lose interest and move on to the next listing.

An alternative to this would be phrases like Move-in Ready.” Positive adjectives like this have actually been known to help sell homes 12-15% faster.

Exaggerated Feature Descriptions

There is nothing more silly and ridiculous than a listing that states every object in the home as “the-most-pristine” or “elegant” when in actuality you’re just describing a microwave or new sink. Your clients will see over-used words in so many listings online, so do you really want to be another agent using the same adjectives? It is wonderful to describe beautiful appliances and objects in a home as best as you can, but when you are exaggerating their descriptions, then you are setting yourself up for failure by not being taken seriously.

Seller Must Attend Showing

During open houses, many sellers feel as if they need to be there when every potential buyer sees the entirety of their home. This is not only annoying to potential buyers, but it’s detrimental to the sale. When the owner of the home is around, the buyers will not want to say what they really think about a home to the real estate agent. Do yourself a favor and tell your client to stay away when the open house is going on.

Fixer-Uppers

“Needs improvement” is not something buyers want to read on an MLS. Unless they’re the words best handyman, they probably aren’t going to want to buy a home that has plumbing, foundation, and electrical issues. Your best bet is to either get the owners to fix whatever needs improvement or reword the listing differently to explain what exactly it is that needs work. There are lots of people who want to buy a fixer-upper, but they want to know specifically what is wrong with the home so they know what they’re getting themselves into before they buy.

Phrases to Avoid in Listing Descriptions

As a real estate agent, it is your job to write interesting and accurate listing descriptions about every home you and your clients have for sale. So do yourself and your clients a favor by following these guidelines and creating some one-of-a-kind listing descriptions. Remember not to add any of the phrases to avoid in your listing descriptions, and you will surely meet lots of buyers interested in your client’s home who will happily make a great offer.

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Online Leads Follow Up [Infographic]

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A lot of people get frustrated with online leads because they don’t know how to properly follow up. Here’s how to capture Internet leads with proper conversion strategies.

Online-Lead-Follow-Up

Approximately 50% of online leads aren’t followed up on at all. Most Internet leads go cold in about 5 minutes. Average response time on a lead is 44 hours! 78% of sales go to the first responder.

The average number of follow up calls on a lead is 1.29, but this is way too low. It normally takes 6-8 phone calls before a consumer feels comfortable moving forward. It takes 9 calls before agents will see diminishing returns on their efforts.

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5 Things You Should Know About a Neighborhood

By Douglas Labor

As a Realtor, you may very well know how numerous most potential buyers’ demands and concerns can be. Some individuals might insist on a property with south-facing views; others might demand that a home have not a single skylight or picture window. Some of these demands are so connected to their individuality and specific tastes that they can be difficult to predict or even satisfy.

Neighborhood Information

You may also know that many buyers are not well educated about what actually benefits them. For example, when buyers consider investing in the best house in a bad neighborhood, or assume they can make structural changes to a historical property, it’s your job as their real estate agent to step in with your extensive knowledge and experience in the housing market as well as specific neighborhoods and types of properties to help them make better decisions.

Imagine just how much trouble an untrained, unskilled home buyer would find themselves in if they tried to purchase a property without your help. With no negotiating skills or understanding of what exactly makes a property valuable beyond its beauty, they would surely wind up in a heap of trouble with a roof that is figuratively or even literally collapsing right above them!

Neighborhood Information

It is your job to keep them informed. Most buyers have no means of even locating important property information; other information might not seem important to them. So here are five things that you should know about a neighborhood and pieces of knowledge that you will need to pass on to every potential buyer.

1. How Old Is the Neighborhood?

When a property is put up for sale, various staging techniques can be used to cover up or even blatantly distract potential buyers from serious flaws in the property. As most Realtors know, many physical flaws in a property are related to its age. How old are most of the homes in the area?

Also, does this neighborhood have important history? Certain historical neighborhoods can have higher property prices, especially if they have been legally labeled as such. Are the surrounding schools old? What about hospitals? Is this a crumbling neighborhood, or are property values in the area steadily rising?

2. How Much Are the Taxes?

Neighborhood Information

Potential buyers will need to know how much of their finances will need to be allocated for income taxes. Therefore, they will need to know what the sales and property tax rates are for the property in question. Remember that tax rates and the value of a specific property do not always align.

3. How Safe Is the Neighborhood?

Crime is an important factor in determining the value of a property. However, even luxury properties can be located in crime-ridden neighborhoods. What kinds of crimes happen most often in the area? Specifically, should the homeowners be concerned about violent crime or home invasions? This is crucial information that your buyer will need to know to feel safe or stay away from a neighborhood entirely.

4. How Close Are Cultural and Entertainment Opportunities?

No matter what lifestyle a person has, access to cultural and entertainment perks can boost the current and growing value of a property. Nearly every potential buyer will want to be close to dining and shopping opportunities as well as museums, libraries, attractions, and much more. This neighborhood information can often make or break a sale.

5. How Would You Describe the Neighbors?

What are the local demographics like? Are there mostly young singles in the area or more mature families? Are there plenty of children in the neighborhood? How diverse is it? In other words, will your potential buyer feel welcomed in their neighborhood and will polarizing groups of people, like large families or college-age students, frequently be in the area? These things will allow buyers to feel interested in a friendly, diverse, and welcoming neighborhood.

Neighborhood Information

By using the five pieces of information above, you can help your potential buyer come to an informed and reasoned decision about a property. A beautiful property in a bad neighborhood might not be a recommended purchase, but a well-priced fixer-upper in a great, burgeoning neighborhood is certainly a wise one. So do yourself, and your client, a favor. Instruct them on these pieces of crucial information, and you will surely gain their trust and appreciation when they finally buy a home with you as their real estate agent.

Neighborhood Information
About the Author: Douglas Labor, GRI, RRP, ABR, ABRM, CEBA, e-PRO has been in the real estate industry for over two decades now. He continues to build his knowledge for the industry and is committed to enhancing his service to buyers. He is a founding member of the Colorado Exclusive Buyer Agents Association and served as its President for 4 years. Douglas and his wife believe there is no better community to raise a family than Steamboat Springs, CO. Check out his blog here. 

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How to Use Slideshare as a Real Estate Agent

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If you use social media, which, let’s face it, you do, you’re most likely on all of the major social media platforms as a real estate professional. But, have you ever used Slideshare? It’s an innovative social media site that is directed more towards professionals and those who want to learn new skill sets or about different topics. There are lots of real estate tools and lessons to be learned on Slideshare, so let’s take a look at the benefits of this awesome social media site.

Slideshare Real Estate

What is Slideshare

Slideshare is a social media platform intended to share professional presentations and professional content. It is intended for education uses mostly, but there are lots of ways to get into contact with other Slideshare users. You can leave comments, like posts, and follow users whose content you enjoy viewing and learning from.

Slideshare was designed for people who want to advance their knowledge in many different topics and skills. Here are just some of the topics Slideshare has to share: health, marketing, engineering, sciences, self-improvement, sports, travel, and, yes—real estate!

Slide Share Real Estate

What is on Slideshare

Slideshare consists of uploaded content ranging from PowerPoints, Keynotes, videos, blogs, and infographics of a broad range of topics from professionals and companies alike. Many users like to share their insight on whatever it is that they know. There are lots of videos, presentations, and content on different real estate skills and topics that will help you learn different things you can use as an agent.

Slideshare’s Audience

Slideshare has an audience of over 60 million users! There are over 18 million pieces of content shared on Slideshare. Its monthly page views are consistently at 159 million. And there are already 10 million presentations uploaded to Slideshare, and that number is going to continue to grow!

How to Use Slideshare

If you have ever created a PowerPoint or Keynote Presentation, then you already have the skills to upload your content. All you need to do is create an account, log in, and get started uploading everything you want to share with other professionals about real estate and any other topic you know.

Slideshare Real Estate

You can find lots of information on building client relationships, how to work with multiple listings at a time, how to represent both the buyer and seller clients, and much more information on how you can become the best agent possible. The beautiful part is Slideshare is free to use and upload content to.

Sharing Your Own Slides

You should use Slideshare as a starting point. You can create your slides on Slideshare for your potential clients as well. You can create knowledgeable slides on any topic that you feel would help your audience feel more comfortable and trust you as a real estate professional to work with.

Topics you can create and share could range from how to buy a home for the first time, how to save for a down payment, or how to apply for a home loan. In fact, the presentations and content that seem to do very well, in terms of information and views on Slideshare, are “how-to” posts.

Slideshare is a social media site that will allow you to express yourself in different ways professionally in the field of real estate. Its audience will bring new viewers and possible clients to you. With Slideshare, there are lots of topics to cover in the form of steps that will allow your clients to begin to trust you as their agent. So be sure to create an account and start sliding!

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How to Use Facebook Effectively as a Real Estate Agent

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Since everyone uses social media nowadays, it is likely the best way to reach out to your current and future clients. Postling stated that 84% of real estate agents are using Facebook. Because so many agents use Facebook, you need to be able to differentiate your posts as a Realtor. Here are some great tips on what you can do.

Facebook Real Estate

Post Great Content

Your audience is made up of friends, family, and past/current/future clients. That means you have to post great content to keep them interested in your Facebook presence and trust you as a real estate professional. Content that you should post revolves around blogs you wrote, pictures or videos you filmed of listings, or interesting quotes or articles you find online.

Great content to post can range from major topics like real estate market trends to new housing laws. However, content sent out to your audience should also be highly targeted to the community you farm in, which means sharing information about local community events and information regarding the town you’re farming. This way, you’re audience will go to your page as a source for information regarding not only homes for sale in their area, but as a page to find out information relevant to the town they live in.

Facebook Real Estate

Posting images generates 53% more likes than any other type of post. Posting videos also gains lots of engagement rather than just sharing text posts. Pictures or a video showing the entirety of a home for sale would be the right type of post to get your clients interested in a new listing.

The better the content means the more engagement and interest you’re going to receive from your colleagues and clients. So it’s best not to post anything you do not find interesting or believe your audience will not want to read or view.

Listing Posts

If you decide to post listings on your Facebook, be sure to space your listings posts with interesting content posts. This way, you’re not constantly inundating your audience with just listings you have for sale. You should post your listings by also tagging where they are located. Facebook allows you to map out where your picture was taken, so you can help everyone see exactly where the listing is located in the specific city and on the specific street.

Facebook Real Estate

A good idea for sharing homes you sold is to tag your clients you sold the home with. This way, if any clients want to know anything about the home, they can even ask your past clients about you and their new home.

Another great way to engage with new clients on Facebook is to add hashtags and ways to search keywords related to the homes, listings, or content you’re posting about. Use hashtags wisely—too many is never a good thing.

Pay for Ads

The great thing about making a Facebook page, and most other social media sites, is that it’s free, but its paid-ads feature is an amazing way for you to connect with new clients. The categories and search features that Facebook enables for its paid postings are amazing. You can post listings or content specifically targeted to audiences that fit certain criteria or lifestyles.

Facebook Real Estate

An example of this is that if you have a listing in a Boston, Massachusetts priced at $300,000, you can pay for an ad with Facebook to post your listing targeted at individuals who have an income high enough to afford the home and who also live in the Boston area. This way, you’re going to get lots of people calling you interested in buying your listing. Plus, the minimum is only $5 to post to targeted audiences, so there is no reason not to try!

Connect with New People

A great thing for you to do when you meet new people is ask them for their full name and if they are on Facebook. This may seem odd at first, but if you know where they’re from, and their first and last name, you’re likely going to be able to add them on Facebook. This way, you’ll meet new and add them on social media instead of always having to ask for their phone number if they may not want to give it out. You can also add your Facebook contact information on your business card alongside your email and phone number.

Facebook Real Estate

Facebook is one of the best ways to stay in touch with past clients and connect with new ones. It allows you to post interesting information and even sell yourself as a professional. If you use Facebook to promote your listings and yourself, you will very likely find buyers and new clients in a short time.

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How to Find a Brokerage [Infographic]

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There are a lot of things to keep in mind when you’re looking to find a brokerage. This always happens very early in your real estate career, but can happen periodically for the rest of your life. Here are the questions you need to find the perfect real estate company for you, plus a look at franchise vs. independent brokers.

How-To-Find-A-Brokerage

Questions to Ask

Company Vision and Culture

  • What are the long term goals of the brokerage?
  • What are the company’s core values?
  • What is the turnover rate like?
  • Is there additional training or a mentor program?

Paycheck and Benefits

  • How much of the commission goes to the company?
  • Do they subsidize your advertising budget?
  • Is the office in a convenient and practical location for you?
  • Are you supplied with any additional technology resources?

Online Presence

  • Is the company site easy to navigate? Are their agents well represented?
  • How many listings are currently active? Are they high quality?

Franchise vs. Independent Brokers

38% of agents use franchise brokerages, and 59% use an independent brokerage. The other 3% are undisclosed. Your franchise ones are the big names that people recognize such as Keller Williams, Re/Max, Sotheby’s, etc. Those areas have more budget and resources, as well as established authority and credibility. Independent brokers, however, offer more flexibility for agents and allow more input from their agents.

Miscellaneous Tips

  • Remember that brokerage offices need you more than you need them. Don’t be intimidated.
  • When you meet to discuss partnering with a company, it should be a dialogue, not just an interview. Make sure you are as good a fit for them as they are for you.

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Instagram Listing Photos

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Instagram is more than just a fun social media app used for looking at funny and interesting pictures your friends take. It’s also about marketing and sharing useful images of products and services by major companies. As a user of the site, you can take pictures of whatever you’d like. So why not use Instagram as a way for you to get the homes you have listed in the public’s eye for anyone who may be interested?

Instagram Listings

Instagram Audience

Instagram first showed up in 2010 and was purchased by Facebook in 2012. Its users have grown rapidly over its first few years, and it now has over 300 million monthly users. All different types of people use Instagram, but it has quickly become the most popular social media site used by young people. With all those eyes looking at different images and videos, it’s no wonder this app is a great way to get the word out about a particular product or service, which is why it’s so great for homes for sale.

Instagram Listings

Instagram Listing Photos

If you create an Instagram account specifically for your business, you will be able to take great photos of the home(s) you have for sale. All you have to do is download the app, add followers (friends) by either requesting them through your phone contacts or Facebook, and you’re ready to start posting pictures of your listings. All you have to do is snap pictures of the home with your phone’s camera. Then click upload, and everyone is able to see the listing photos you’ve taken.

Listing Photo

Instagram Listing Videos

The videos on Instagram are an awesome way for you to create videos of a home. Think of it as a digital walkthrough. All you have to do is record different rooms of the home. You can even narrate the rooms as you walk through them and show off all their great features!

Hashtags

If you are not sure what hashtags are actually for, you may want to research them. They are not just snappy catchphrases used to add emphasis to a post. They are meant for categorizing a post to be put into a list of more posts that are similar in terms of style, location, people, event, topic, or interest. A great way to understand this is by searching a hashtag like #homeforsale. If you searched this hashtag on a social media platform, you will surely find thousands of homes for sale throughout the world.

A better way to use a hashtag is to be very specific. A good example would be #homeforsale + in city name and state. A proper hashtag would then look like #homeforsaleinPhoenixAZ. Your image of a home for sale in your territory is now visible for all those interested in homes in that specific neighborhood or area. You should remember to use a few hashtags for each listing post. Three or more different hashtags will help people interested in your territory find a home they want to buy.

Instagram Listing

There are many real estate agents and companies who use Instagram well to sell their listings. It’s a good idea to include the price of the listings in the photo descriptions as well as tagging the home’s location. You should also include your name and contact information in your bio section on your Instagram profile. This way, anyone who sees your Instagram listing photos will be able to contact you whenever they’re interested in buying a home with you and your clients!

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Contacting Clients on Lesser-Known Holidays

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There are lots of reasons to use your pipeline to send your clients relevant news and information regarding homes in the area. However, there are more reasons you should contact your clients other than just housing information. Holidays are a great way for you to wish your clients a happy celebration and for you to get your name out there as well. So here is a list of great holidays from every month you can contact your clients that your competition will never even think of.

Holiday

January: Make Your Dream Come True Day

Make Your Dream Come True Day is celebrated on January 13th. This is a great opportunity for you to tell your clients that you will help make their dream of buying a new home come true!

February: Random Acts of Kindness Day

Random Acts of Kindness Day is on February 17th. On this day, you can celebrate by performing random acts of kindness to your fellow man or woman. A great act opportunity for a certain promotion or a way for you to advertise the community service you’ve done.

March: I Want You to Be Happy Day

I Want You to Be Happy Day is a holiday celebrated on March 3rd that celebrates exactly what it sounds like. Tell them you’re the person who will stop at nothing to make them happy! This is a great excuse to touch base and remind past clients how much you care.

Holiday

April: No Housework Day

No Housework Day falls on April 7th. This day is comical, and it would make for a great reminder to all the stay-at-home parents/spouses who normally do the housework while their better half is out of the house. This way, they get a day to relax instead of clean!

May: Be a Millionaire Day

Be a Millionaire Day lands on May 20th. What better way to “be a millionaire” than shopping for a new, bigger home. This will make a great card and help you advertise the many beautiful homes you have for sale in their area!

June: International Picnic Day

International Picnic Day is on June 18th. For this holiday, you are supposed to throw a picnic with your friends and/or family. That’s why you should send your clients a card, reminding them to throw a picnic in their gorgeous backyard!

Holiday

July: Hammock Day

Hammock Day rests on July 22nd. On this day, why not send a card to your past clients of a beautiful backyard with a hammock to help remind them of the joys of home ownership.

August: Senior Citizens Day

Senior Citizens Day is on August 21st, and it is a great day for you to send your senior clients some great cards thanking them for all they have done in their long lives. You can also share relevant information with them like buying a new home for senior or even the benefits of a reverse mortgage.

September: National Good Neighbor Day

National Good Neighbor Day is celebrated on September 28th. For this holiday, you are supposed to tell your neighbor how much you appreciate them. What better way to get homeowners to be friendly to the person next door?

October: Evaluate Your Life Day

Evaluate Your Life Day is pondered on October 19th. On this day, you are to evaluate everything in your life and truly contemplate if it is what you want and if you are truly content with your life.

November: Beautiful Day

Beautiful Day is on November 20th. On this day, you are to see the beauty in your life. For this holiday, send your past clients a card telling them you hope they see the beauty in the wonderful home you helped them buy.

Holiday

December: National Roof over Your Head Day

National Roof over Your Head Day is on December 3rd. This holiday is a meant to celebrate the fact that you have somewhere to live. It may not be the most perfect home in the world, but having a place to live is a wonderful thing and should be treasured. This is a great time for you to send your clients a nice card via online or through mail, wishing them a happy holiday. Who knows, they may even want to buy a new home with you to celebrate having a different roof over their head!

By utilizing these holidays to contact your clients, you will surely hear back from some of them thanking you. Since this is such a great way to get your name out there, here are more holiday ideas that you can use to contact your past and future clients with!

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Give Listing Clients Peace of Mind

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It’s no secret that it’s a seller’s market right now. A lot of agents are even saying, “My listings sell themselves!” That’s great for you and all, but when a home seller hears that, they wonder why they should bother paying you at all.

You have to list to last in this business, so in a seller’s market you will have to go even farther above and beyond to separate yourself from the pact. The best thing you can offer a seller in today’s real estate climate is peace of mind. Let’s take a look at how you can do just that!

listing clients peace of mind

Provide Seller-Centric Insurance

Usually when closing on a home, the seller agrees to home warranty insurance for the buyer’s new appliances and whatnot for up to a year. This is pretty standard and not many sellers are going to bat an eye to this concept. But what if there was a way to provide a similar insurance to your sellers themselves?

Since you’re confident you can move the listing quickly, consider offering insurance for your clients clear up until they’ve got a sold sign in their front yard. If any appliances break or something gets damaged, you’ll cover it on your own dime. Keep in mind, this doesn’t mean you’re paying for previously existing maintenance. So if the basement has mold, you’re not paying to have that removed. But if the dishwasher busts unexpectedly while the property is on the MLS, you’ll gladly replace it.

This may sound expensive. Is it too risky? Not at all! First, such a policy will boost your business and thus pay for itself, but we’ll talk more about that at the end of this post. More importantly, there’s not actually much risk factor at all. Most of your listings lately have been selling in just a couple weeks (if not a couple days). If you do your job well, you’re not giving your sellers much time to break something before the house is off their hands altogether!

Provide Your Own Services

One of your HouseHunt Exclusive Agents has an interesting offer for her selling clients. For every home seller that lists with her, she offers to pay for either two hours of labor from a professional handyman, OR she will provide four hours of her own labor.

This offer for personal labor can be cashed in however the client feels necessary. For some homes, she’s enlisted to power wash exterior walls (to assist curb appeal). For others, she simply helps the family pack boxes of their belongings. As she humorously puts it, the four hours can be used “for anything but sexual favors.”

But Won’t This Cost Me Money?

Just like the insurance policy, the handyman service hours give sellers peace of mind. It removes a lot of the risk factor that comes with selling real estate. And why can you afford to pick up this risk cost? Because you know you’re in a seller’s market. When just about any random agent can move a listing in no time, it’s the details and the minor costs that will make you an agent worth talking about.

Having policies like those listed above will not only give you powerful points in any listing interview, it will give customers something to talk about. Your referral business will skyrocket with each unconventional service you provide.

Sellers know what the market is like right now. They know their listing could probably sell itself. So when they wonder, “Why would I pay an agent,” you can be there with an answer!

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