by Lauren Agajanian, MBA
Marketing Director for HouseHunt, Inc.
Featured in HouseHunt’s Diamond Business Plan
“I’d like you to meet Maestro Joann Falletta, the first ever female conductor for a symphony orchestra! Maestro Falletta, this is my daughter Lauren.”
A little anti-climactic don’t you think? Had my mother ended her introduction there, I would have felt less than capable to continue the conversation that ensued. I learned an invaluable lesson right at that very moment about the impact of self-branding.