By Jesse McCarl
Today’s buyers know what they’re looking for, so include as many details as you can for every listing. This can even mean using brand names to describe appliances. The names that most quickly move real estate include Sub-Zero, Viking, Bosch, and Whirlpool.
Tell a Story
Don’t just say the house has a patio. Say it has a large patio, perfect for entertaining guests at a summer cookout!
Include details about the town such as proximity to attractions, nearby dining, etc.
Use What Works
Ask former buyers what appealed to them in the listing description for the home they chose. Phrases like “motivated seller” actually slow sale by about 10%. Meanwhile, certain words, including “landscaping,” “beautiful,” and “gorgeous” move real estate off the market 15% faster.
Read what you’ve written out loud. Does it say what you want it to say? Be sure to check for spelling and grammar. Keep an eye out for overused listing words like “stunning,” “contemporary,” and “immaculate.”