by: Wendy L.K. Rogers, M.A.
When it comes to staging a home, I think we can all agree that it’s a beneficial tool in selling a home quicker for more money. In researching for this article, I found one company boasting 95% ROI and 11 days or less on the market. I even saw a whopping 378% ROI. My goal here is not to debate staging’s merits. Rather, I’m saying let’s get green with staging to save oodles of money, enjoy being creative and be a little or a lot more eco-friendly.
No doubt, green is in. The carbon footprint is now looking for Birkenstocks rather than Manolo Blahniks. Think Tesla instead of Hummer. Repurposing, up-cycling, re-scaping, whatever the title, why not incorporate it into home staging if it saves money and helps the environment? Not to mention, if you use green staging, you can position yourself as an eco-responsible Realtor!
Here’s four categories to help you dive your eco-friendly staging hands into: the basics, paint, curb appeal and some sample tips to fuel your creative green genius.
The Usual Suspects
With any web search of home staging, you’ll find some basics that come up again and again because they work. The two primary tasks that really give the biggest bang are de-clutter and clean. Seriously, this must be the best example of less is more. Less stuff equals more cash! If your client has to put his/her stuff into storage for a month and then have a hug fest with it in the new home, then offer this option. Better yet, help them have a garage sale (with your signs)or have them donate to worthy charities. The biggest focus here is make sure the home does NOT identify anyone. Those family photos and anything giving it a specific identity block prospective buyers from seeing themselves in that space. Remove any items that prevent them from envisioning themselves in the home. And clean, clean, clean. A made bed can completely change the dynamic of a room.
Painting a room with a fresh coat of paint can make a huge difference in the cleanliness and classiness of the space for rather little money. However, paint is a product that is actually considered hazardous material and that is the diabolical opposite of eco friendly, but it doesn’t have to be.
Search online for your area for something called a Materials Exchange Program. In Huntington Beach, Rainbow Environmental Services offers this awesome service. You can take in cleaning items, hazmat or the like and exchange it for others such as paint (used or not) for FREE! Yes, you can get free paint without spending a dime and you just helped a hazmat product stay out of the landfills. If that isn’t green-green, I don’t know what is.
Let’s face it, the landscape is the first impression of a home. We recently shared on our page agent Facebook page the article 12 DIY House Number Displays That Will Instantly Up Your Curb Appeal. There are a few examples in the article that are super eco friendly and inexpensive. Take four flower pots and paint them all the same color. Then affix each digit of the address on the front of each pot (with plants/flowers in there please) as a little vignette on the front step. There is even a repurposed window pane turned sideways with the house numbers on the glass and little adornment. Place it eye height just to the side of the front door. Really, the ideas are limitless but keep it clean and inviting.
(link to repurposing old armoires in graphic)
Home Staging with Heart
Have fun and when in doubt, check out what Re-Scape says about the Golden Rules of Re-Scaping. No. 1 being to try to recycle when you clean and de-clutter. Perhaps suggest a charity that you support to your client for his/her unwanted belongings – less to the dump and more potential up-cycling treasures. This can also build good will when your clients see you as a charitable Realtor. Hey, with the extra money they make on the sale of their well staged home, they can buy some solar panels for the next one. Happy repurposed home staging!