By Jesse McCarl
Social media is absolutely imperative to marketing in today’s world, especially for an industry like real estate. Many various platforms serve unique purposes, and you can leverage all of them to make yourself a more successful agent.
But that doesn’t mean it can’t be a little overwhelming.
Hootsuite is here to help.
Hootsuite is a social media dashboard that will help you manage all your various platforms. Using Hootsuite to manage real estate marketing could save you a lot of headaches. Today we’ll take a look at how it works and why it will help you in your own marketing endeavors. Seventy-nine of the Fortune 100 businesses manage their online presence with Hootsuite – it’s easy to see why you should hop on board, too.
As suggested by its fowl-related name, Hootsuite is first and foremost a Twitter management tool. You can set up various columns for different Twitter feeds you’d like to see. The first column can be like what you would see on your Twitter homepage. The second column could be people who have mentioned you. This would be a good way to make sure you interact with any fan/supporter/complainer who is using social media to reach out. Designate other columns for lists of your competitors (these lists can be kept private and you do not have to follow them in order to organize them in a list).
Hootsuite is also compatible with more mediums that you could ever possibly need, even if features are limited. You can interact and supervise your Instagram account, even though you must log onto the actual Instagram app to post your own timeline content. You can explore LinkedIn, MySpace, Mixi, Tumblr, YouTube, Flickr, WordPress, and more.
On any of these platforms where you would link out to other content (such as your own blog or an article you liked), Hootsuite will create shortlinks for you.
Perhaps the most important feature of Hootsuite is the ability to schedule out your posts. It is a lot to ask a real estate agent to manage multiple platforms on top of their usual schedule which can easily include 50+ hour workweeks. But if you can have regular content slated to go without even having to think about it, you can use your social media time solely to help customers, which is what real estate is really all about.
Scheduling out periodic posts (at least a couple tweets or updates per day) is a convenient way to stay at the forefront of any prospects’ minds while you continue your hard work for existing clients.
Now obviously Hootsuite is not a cure-all; it has its limitations. The weakest spot is probably it’s image optimization. If you schedule a picture on Twitter from Hootsuite, it will show up as a ow.ly link. This is fine, except that without a pic.twitter link, your followers will not be able to see the image preview in their timeline. Not the end of the world, but worth considering when you know a tweet with an image preview tends to go 150% more viral than one without. There are similar fallacies in Facebook and Google+; you can see picture posts, but you cannot send them out without going to the primary websites. From the Facebook site, you can schedule out photo based updates.
Even with occasionally going to the platform’s primary site to post a picture or graphic, Hootsuite is still saving plenty of time. Since the primary goal of social media for most agents is consumer interaction, Hootsuite will cover all the needs that are most important to YOU.
With endorsements from Mashable, most major TV networks, and even the White House, Hootsuite is arguably the best social media management tool available. Save yourself from opening sixteen tabs on your browser every time you get online. Keep your social media coherent and streamlined for maximum efficiency.
There are Pro versions available for purchase, but for an individual agent, a free account is perfectly satisfactory.