HouseHunt Network Blog for Realtors

The Power of Persuasion

HouseHuntBlog — Wed, 16 May 2012 14:00:58 +0000

National surveys and a grass-roots market condition report from HouseHunt shows things picking up in the areas of multiple offers and listings moving quicker. But that’s not true everywhere, and if you’re finding that your clients are still stubborn regarding pricing, it could be time to be more persuasive. “It’s not always just the seller …

Effective Campaigning with QR Codes

HouseHuntBlog — Mon, 14 May 2012 18:11:00 +0000

Depending on your point of view, QR codes can be hypnotic or annoying, useful or worthless or resemble an ink blot or a funky piece of art. Who knew that a two-dimensional bar code arranged in a pattern of squares for the encoding of product information could be such a polarizing figure? But the codes …

Steer Your Career into Victory Lane

HouseHuntBlog — Fri, 11 May 2012 15:27:38 +0000

Career paths can go in many directions and the up and often down housing market of the past few years has likely caused your head to spin. But there are signs that things are picking up, so the horizon looks bright in some parts of the country. Regardless of where you work, which direction your …

You Don’t Need a Defibrillator to Revive an Expired Listing

HouseHuntBlog — Wed, 09 May 2012 16:10:34 +0000

Even though the market is showing signs of life, expired listings still pop up. But if you see one and treat it as dead on arrival, you could be missing out on a possible transaction and a chance to build your listing inventory. Many expired listings can be revived with the right touch and a …

If You Work in a Pet-Friendly City, Stroke it for All it’s Worth

HouseHuntBlog — Mon, 07 May 2012 17:17:05 +0000

As a real estate agent, you likely tout your city’s schools, churches, neighborhoods and community activities to people interested in moving there. But don’t forget another important member of some families – the pet. When it comes to dogs – particularly large ones – convenient open spaces to walk and run together could be important …

Keep the Door Open to Prospects at Your Next Open House

HouseHuntBlog — Fri, 04 May 2012 14:00:12 +0000

Open houses can be effective business tools with a captive audience if they’re handled correctly. Your primary goal is to sell the house you’re standing in, but a potential pipeline of buyers for other properties could be streaming through the front door. “The biggest mistake Realtors make is not engaging people at the open house …

Short Sales Overtaking Foreclosures as Way to Move Inventory

HouseHuntBlog — Wed, 02 May 2012 14:00:07 +0000

Real estate agents might want to take a longer look at short sales because of a surge in popularity. But be quick about it because recent data from Lender Processing Services shows that the number of short sales reported early this year exceeded the number of foreclosures for the first time, which means that buyers, …

Affordability Index Another Positive Factor for Housing

HouseHuntBlog — Mon, 30 Apr 2012 14:00:59 +0000

If you work primarily with buyers, you’ve probably used historically low interest rates as one of the carrots to dangle in front of potential clients. Now there’s even more positive food for thought to offer in the form of a recent National Association of Realtors report showing housing affordability at its highest level since records …

13 Months of Persistence Finally Paying Off

HouseHuntBlog — Fri, 27 Apr 2012 14:00:28 +0000

Want fries with that? That question isn’t in many real estate agent handbooks, but when things got especially tough for Josh Herbel he started serving food at a restaurant to make ends meet. Now after thinking about quitting his day job Herbel can’t wait to exit his night job because of a market turnaround in …

Get Blogging Right with the Write Stuff

HouseHuntBlog — Wed, 25 Apr 2012 14:00:41 +0000

If you’re a real estate agent there’s a good chance you didn’t major in English or world literature in college. And that’s OK because the type of writing you need to do to get noticed doesn’t require grand prose or a never-ending supply of flowery adjectives. When it comes to blogging, you basically need to …