Content Marketing is a way to provide information or resources to current and potential customers for the purpose of building brand credibility.

The goals of content marketing are to develop brand loyalty, customer engagement, lead generation, and customer education. You establish yourself as an authority on the subject matter at hand by providing free resources that consumers would be drawn to regardless.

Some of the most common methods for real estate professionals to use content marketing include blogging, guest blogging, social media, virtual tour videos, forum participation, ebooks, Powerpoint slideshows and presentations, infographics, and webinars.

B2B companies with a blog generate 67% more leads per month. Leads developed from an organic search have nearly a 15% close rate. 68% of customers will take time to read/view content from a name they trust.

Let us know in the comments how YOU use content marketing for your real estate business.

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