By Jim Droz
Awhile back we talked about how closing gifts are a great way to remind your clients of the positive experience they had with you as their Realtor. We also talked about how personal touches matter when finding the perfect gift and to also consider how much you should spend, somewhere along the lines of 1% of the final sales price of the home.
We’re firm believers in giving our clients closing gifts that are personalized and come from the heart. We’ve compiled a list of a few closing gift ideas that can get the ball rolling. Just remember to always listen to your clients to get a feel for their interests. If they’re really hard to read, you can’t go wrong with a gift card to the restaurant of their choice or to Home Depot or Lowes if you know they’re planning on making renovations to their new home.
1. Wine bottles with personalized labels
If you know your clients enjoy a glass of wine every now and then, giving them a bottle (or even a case) of wine with personalized labels is a great way to go. PersonalWine.com is an example of a site that allows you to customize your label by choosing the occasion (they have a New Home category) and the design of the label, personalizing it with a quick message (“Congratulations on your new home” or better yet, including the names of your clients along with their new address), and then picking the wine (red, white, bubbly or mini wine bottles).
2. Tickets to a sporting event, concert, or play in their new community
Have your clients ever mentioned a favorite sports team that they root for or a favorite band they can’t stop rocking out to? Tickets may be the way to go! Check out their team’s home game schedule and see if you can score a pair of tickets (or a few if you’d like to gift their entire family) to one or two games for your clients. Or if your clients’ favorite band is coming to the area, try and buy a pair of tickets for them. Other alternatives can be tickets to see a touring Broadway production, to a theme park, or to the ballet or opera.
3. Customized Address Plaque
This is a thoughtful gift to give to a couple who just purchased their first home and are ready to begin the next phase of their lives. Customized address plaques can be found on a variety of websites and from home furnishing stores like Restoration Hardware, but we’re fans of the ones found on Frontgate.com. The one pictured is made from “rust-free recyclable aluminum” and can be installed on the wall outside the front door, giving your clients’ new home a touch of elegance and a sense of pride in homeownership.
4. Customized Address Stamps
Mailing labels are a nice, traditional item to give to your clients, but why not take it a step further and order them a customized self-inking stamper? The Paper Source website offers a variety of designs and makes it so easy to customize that you’ll surely find the right style that will reflect your clients’ personalities. According to Paper Source, these self-inking stampers create a “clean, crisp impression of your custom text” with the ink lasting anywhere from 800 to 1,000 impressions. This will help them save time addressing all those “We’ve Moved!” cards.
5. New life experiences
While you were walking your clients through their future home, did they ever mention a desire to go skydiving, whale watching, wine tasting, or even horseback riding, but they never got around to it for whatever reason? Your clients are about to begin the next phase of their life as homeowners. Why not give them the gift of a new life experience and help them cross another item off their bucket list? Daily deals sites like Groupon, Living Social, and Travel Zoo constantly updates their lists of trips, goods, services, and events so keep your eyes peeled for any offers that you know your clients will absolutely love.
6. Something practical
If you like the idea of giving your clients something cool but practical, consider giving them something that will improve the environment of their new home, like a new Keurig coffee brewer, a gift basket of new silverware and cutlery, a Nest thermostat, or even an emergency or disaster preparedness kit. While these types of gifts are practical and not super fancy like a scuba diving package, your clients will know that they come from the heart and will keep you at the top of their minds.
What fabulous closing gifts have you given your clients?