By Lolly Spindler
Alas, it’s that time of year to make resolutions again. You probably already have some idea of what your personal ones will be, but what about making some professional resolutions as well? Below we’ve outlined some great resolutions you can make to improve your business dealings in 2014.
Define Your Niche
If you haven’t done so already, it’s time to define your niche: the type of people and/or properties your business revolves around. Whether it be senior homebuyers, first-time homebuyers, luxury homes, investment properties or vacation-home sellers, make sure you know them. Once you’ve defined your niche, work it: market towards those interested in your specialty and share your expertise in the given market. By focusing your efforts on your most successful and highest-yielding client group, your business will become more lucrative and efficient.
Resolve to make priorities and set goals for each day, week, month, quarter and year. Make daily goals at the beginning of your work day when you’re fresh and know what you want to accomplish, or at the end of the day when you know what you have to finish up tomorrow. Make sure you put larger projects that will take more time and mental effort at the top of your list, as most people are more productive during the first half of the day. However, if you work better under pressure, then save your most taxing tasks for the second part of the day.
If you have a team and feel that a project, task or lead would be better suited with someone else, turn it over to her/him. The basic daily tasks of an agent can be incredibly time consuming, so being able to delegate to others is a necessary skill. The more you delegate, and to the right people, the more you will get done in a day. Additionally, the less menial tasks you have to take care of, the more you can focus on the bigger, more important projects at hand.
We all get let down or rejected at some point or another. Whether you haven’t been as financially successful as you’d hoped in 2013, you’ve lost some clients or had a few bad reviews on Yelp, don’t fret. Take these low points, learn from them, and ensure you don’t repeat them in the new year!
If you’ve felt over-exerted in 2013, plan to take some time off this coming year. Also, plan ahead so that you can take small personal breaks throughout the day. These small, 15 to 30 minute breaks once or twice a day can help you clear your mind, refocus and refuel. Although it’s easy to get caught up in dealing with clients and finishing as much as possible at any given time, it’s incredibly important to take some “me” time throughout the day.
Have any professional New Year’s resolutions of your own? Please share them in the comments box.