“One afternoon in a sales training seminar, the speaker wrote OPPORTUNITY IS NOWHERE on the board. It was meant to remind us to view the words one of two ways: either Opportunity is Now Here or Opportunity is Nowhere. An astute salesperson, especially in residential real estate sales, knows to keep their ears and eyes open for opportunity while others are more comfortable in finding reasons they aren’t successful. When you fill your pipeline with prospective “opportunities,” it helps to think outside of the box.
One often overlooked strategy for residential salespeople (but used quite often in commercial real estate and property management) is to partner with vendors outside of your direct industry. Here are the five vendors a good real estate agent should have handy and that can refer business to you in return: