By Jesse McCarl
There are a lot of little ways to boost the effectiveness of your social media posts. Here are some tips and tricks on every major platform to make the most out of your online communication.
Timing on all posts matters. You want to post when you’ll get the most activity from your followers. Here’s a guide to the best times to posts on various platforms.
Facebook users love links. Be sure to direct your audience somewhere, often your own blog or website.
Images will give your post longevity on social media.
ON twitter, include a Call to Action. Tell the audience to “Retweet if..” or “Click here for…”
Don’t abuse images on Twitter. They will make your post more noticable, but if you use them on every update it will be exhausting to readers. We recommend using one image per day. The rest of your posts should be all text.
Include 1-2 hashtags per post. If you can work them into the text content, it will feel more natural and less spammy.
Generate a short URL when posting to Twitter. This way, your link eats up ferwer of your characters, and it just looks more professional. Here at HouseHunt, we use bitly.com.
With LinkedIn, remember your audience. You’re appealing to the white collar professionals, so give them a REAL reason they should bother clicking whatever you’re trying to share.
Images are important even on LinkedIn. When you share a link, the site will automatically generate an associated image, but you can change it to your own image if you would like.
LinkedIn will also auto shorten your link. You don’t have to worry about a URL shortener.
Google’s social network has a lot of fun ways to play with formatting. *You can make text bold by putting it between two astricks.* _You can also italicize text by putting it between two underscores._
Hashtags are important on Google+. If you don’t use your own hashtags, Google will plug some in for you. So you might as well pick some yourself.
Images are important on Google+. Here is a list of ideal image sizes for each social media platform. Google+ is fun because they even allow you to use GIF files as your images.
Post visibility is based on virality. The more interaction your post gets, the more people Google will show it to. Kick off the activity by +1’ing your own post.
Tag people in your network to boost visibility. If you just sold a home to satisfied clients, take their picture and tag them in front of the sold sign (with their permission). There are all kinds of creative ways to engage your clients in Instagram.
Hashtags are the simplest and most effective ways to gain followers on Instagram. We recommend using your tags in a separate comment on the post so that the caption portion isn’t cluttered.
Linking to a post on Instagram is tricky. You can’t hyperlink within your caption, so the best option is to refer people to your profile page. It’s just a click away and can have a hyperlink to your site.