How to Motivate a Client into Buying a Home

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As a real estate agent, you can tell immediately who is a motivated client to buy a home. Then again, you can also tell who is a straggler: they talk to you here and there about their hopes and dreams of buying a home, yet they cannot wrap their heads around how they will be able to achieve such a dream. Many of these types of clients can afford to buy a home. In fact, it would actually be beneficial for these people to buy rather than continue to rent. However, they just cannot see the light at the end of the tunnel. So what do you do to motivate a straggler into a motivated client who is ready to buy a home?

How to Motivate a Client

From “Just Looking” to Motivated Client

This process can be long and arduous depending upon the person. You may work with a client who is very positive but afraid of all of the financial paperwork, family move, change of life, and new location that come with buying a home. However, you may work with the opposite type of client; one who is very negative and incredibly uncertain as to how they will buy a home.

Both of these types of clients have their challenges, but the best way to help them is empathy. Empathize with their individual situations. Use open communication and talk them through all of the steps that will go into buying a home, including all of the paperwork needed, the personal information, credit history, and mortgage options. Then, as you begin to search, they will feel more at ease. Obviously this is easier said than done, but the first step to success is the beginning. The beginning with these types of clients is getting to know them, and their individualized situations; then helping them with all of their needs in the home-buying process.

How to Motivate a Client to Buy a Home

Show them the light at the end of the tunnel. Do not let them start to get into a negative mindset. Show them infographics and lists online that simplify/clarify the steps to buying a home. There are tons of resources out there that help individuals looking to buy a home who do not understand what the process is going to be like.

How to Motivate a Client

There are many different ways to motivate a client to buy a home. However, you should never pressure a client who simply cannot afford it. This will likely lead to them losing the home or firing you as their real estate agent. You should always help them throughout the process. What you should do instead of pressuring them is provide positive affirmations. Give them lots of information on each and every step of the process. Start by showing them homes online and in person that, according to their income, financial history, and credit, they can afford. This will help grow their interest in seeing the many different, beautiful homes that they can choose from in great neighborhoods. This will often gain their trust, attention, and willingness to move forward with you as their agent.

When to Give Them Time

Most seasoned real estate agents know that only 3-5% of conversions happen in the first 120 days. That means that it takes quite some time for the average person to finally become serious about buying a home. With that being said, do not give up! They are likely going to go with you as their agent as long as you keep them in your pipeline.

So if they seem incredibly hesitant, are not returning your calls, and/or not agreeing to see any homes right of way, give them time. Make sure that you have all of their contact information and that they have yours. If you have an email marketing campaign in place, add their email address to it.

Whether you have a client who is uncertain, or one who is scared of buying a home, you have to start from the beginning to bring them to the final purchase of buying a home. How you start for each client is going to be different, but remember to understand their plight and reasons for buying a home in the first place. If you can do this, then you will ultimately be successful down the road in helping this person find that perfect home they’ve always wanted.

How to Motivate a Client

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35 Real Estate Marketing Tools

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Real estate marketing tools are essential for real estate agents to keep in contact with clients, make new clients, show new listings, throw open houses, and manage plans. If you want to be a top real estate agent, make sure that you utilize most of these apps for the different necessities in your career. So let’s take a look at 35 marketing tools for real estate agents.

Real Estate Marketing Tools

1. Balcony

Balcony helps you receive and manage real estate referrals. Balcony is great for networking and contacting other real estate agents.

2. Cloze

Cloze is an app that allows you to keep track of your social media, phone calls, notes, and email contacts by grouping the messages and information you send out to each individual person. This is great if you have lots of contacts on your social media platforms and email.

3. Coeverywhere

Coeverywhere is an app that has information on hot spots and locations in your area that keep you up-to-date on where everyone is going. This allows you to keep track of new and exciting events in your area. This would be helpful if you wanted to post flyers and have brochures at popular, local businesses in your area.

4. Constant Contact

Real Estate Marketing Tools

Constant Contact is an email marketing site that offers you great ways to stay in contact with your current, past, and future clients via email. Constant Contact is great because it allows you to customize your emails so you look professional and can stand out with your own, personal branding.

5. Curbcall

Curbcall is a great app that allows you to let people know where your open house is. It even has a button to alert your broker and emergency contact in case you do not feel safe during your showing. Every real estate agent should use this app for safety.

6. Doorsteps

Doorsteps is a step-by-step tool that gives your clients information, guidance, and peace of mind during the home-buying process. This app is helpful for all those clients you have who may want to buy a home, but need the guidance and help that only agents and loan officers have to offer.

7. Dotloop

Dotloop is an app that lets you contact multiple people, send documents, and allows you to work together simply. It’s great if you need multiple people to see or sign documents for buying or selling a listing.

8. Facebook Messenger

Facebook Messenger allows you to message anyone of your friends currently logged on to Facebook at the same time you are. So if you want to get in contact with clients online in a friendly way, Facebook Messenger is a great tool at your disposal for free!

9. HeyTell

Real Estate Marketing Tools

HeyTell is similar to a walkie-talkie, but it’s better. You can use HeyTell to create voice messages to be sent out to other agents or clients whom you need to get information out to about a listing or other pertinent information without having to spend time on the phone if you don’t have it.

10. Homesnap

Homesnap allows you to view any listing within the last two years to see the related agents. You can use it to see the commission splits, details, and even create comparative market analysis reports.

11. Homespotter

Homespotter is a service that allows you to create your own app to keep in touch with clients. This is awesome if you want to stay connected with clients on your own system that is based around your image as a professional.

12. HomeTrackr

HomeTrackr is an app that allows homebuyers and real estate agents to look over a home’s condition and history. Since 40% of homes have serious issues, HomeTrackr puts the buyer and agent in control of learning everything that they need to know to make informed decisions on the home.

13. Hootsuite

Hootsuite allows you to create a post that will go across all of your social media channels. So if you’re using Facebook, Google+, Twitter, and many other social media sites to get in touch with past clients and future homebuyers, then Hootsuite will allow you to track your social media posts all from one outlet.

14. HouseHunt

Real Estate Marketing Tools

HouseHunt is a great site for agents to use to have their own website created for them as the only real estate agent in their area. So if an agent wants to stand out from all of the other agents in their territory, HouseHunt is a great way for them to gain leads and utilize the many tools available to become an even better agent.

15. IXACT Contact

IXACT Contact allows you to send out customizable emails and monthly newsletters to your funnel. So if you’re a real estate agent with lots of clients and contacts, this is a great way to get the word out about new listing you have.

16. Listings+

Listings+ is an app that allows you to track and schedule your listings as well as report to your clients. This app is great if you have a lot of listings and clients to stay in contact with.

17. MailTracker

MailTracker is an app that tells you if and when people read your emails. So if you have a client who is a slacker, you will be able to see if they read that important email asking for financial documents or not.

18. Matterport

Matterport is an app that allows an agent to take 3D videos of a home’s interior to give the viewer’s a full view of the entire home from any angle.

19. Moo

Moo is great if you need to create lots of unique business cards to give out to your clients and future prospects. You can customize your cards anyway you like, and they even deliver within one day of purchases before 12pm EST!

20. MoveUp

Real Estate Marketing Tools

MoveUp is an awesome lead generation site. It allows homeowners to calculate the value of their home when they are planning to sell. This helps agents who have signed up with MoveUp because they are able to receive the lead forms from the homeowners planning to sell their homes!

21. NuOffer

NuOffer is an app that allows you to create offer forms. With NuOffer, you will be able to create simple forms fast all on your phone. So if your client wants to make an offer on a home quickly, NuOffer will allow you both to speed up making an offer before any other buyer!

22. Open Home Pro

Open Home Pro is a great app if you want to have your guests sign in to your open house to collect their information. If you want to get a guest’s information to stay in contact with them, this app is great for those who do not have legible handwriting, so you can contact them at a later date with Open Home Pro!

23. Paperless Agent

The Paperless Agent is an app that allows you to go paperless by presenting you with the right forms of technology to use that are convenient and relevant to what you’re looking for.

24. Propertyware

Real Estate Marketing Tools

Propertyware helps property managers maintain their buildings, and it also allows real estate agents to manage properties, generate leads, and even collect payments. So if you’re an agent and you want to generate leads while maintain your current listings, this app will help you.

25. Real Estate Analysis

Real Estate Analysis is a site that allows you to get free property analysis on a listing. This site is great for real estate agents and investors looking to find out information on a property to see if it is worth investing their time into it.

26. Sign Easy

Sign Easy allows you to see and sign documents from anywhere. This is great if you or your client is on vacation but you still need to sign important documents quickly so that you can always be productive and work with as many clients as possible.

27. SketchUp

SketchUp is an app that you can use to create 3D drawings of whatever you want. So if you have a home you want to sketch out, use this app to create your design and share with your client. It sounds harder than it is. The app has lots of custom designs already made to help you craft your masterpiece!

28. Sliderocket

Sliderocket lets you create amazing presentations out of slideshows. Creating a slide presentation is great if you want to show your clients the benefits of a particular home in their area.

29. Speakingphoto

Speakingphoto is an app that allows you to take photos and add your voice to describe the image. So if you want to describe a picture of a room in a home, this app will let you tell your clients what the best parts of a home are.

30. Storehouse

Storehouse is an app that you can take photos and shoot videos of something or an event and create a story. This is great for creating photos and videos of different listings that you have.

31. Tools for Real Estate

Tools for Real Estate is an app meant to send out email newsletters to your clients. This is great if you want to share new information with clients who can use the information or share it with friends and family who may also be looking to buy a home.

32. TIM

TIM is a HouseHunt CRM system that helps you brand yourself as an agent and stay in contact with your clients. TIM stands for total internet marketing, and as an agent, you will be able to be seen as a professional and friendly agent to all of your clients.

33. TruPlace

Real Estate Marketing Tools

TruPlace allows you to create virtual tours of a listing to show your clients. So if you have a client who wants to see the entire interior of a home but cannot make it to see the listing in person, TruPlace is a great way to send them a virtual tour of the home.

34. Ustream

Ustream is an app that allows you to create live streaming videos to generate leads. This app is great if you’re a real estate agent who is not camera shy!

35. Visual.Ly

Visual.Ly is a site that helps you create content in forms of online writing, video, and graphics. This service is great if you’ve created your own real estate site but are not as skilled as you’d like to be in creating content.

If you’re a real estate agent looking to market yourself by using real estate marketing tools to gain leads, meet new clients, and network better, then you should definitely try out some of these services, sites, and apps for yourself. By relying on real estate marketing tools, you will be surprised and excited to see how well your professional career grows!

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How to Share Bad News with a Client

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How you go about giving a client bad news about the home-buying process can be tricky. However, there are some ways that you should share bad news with a client and there are some ways you should steer clear from. Depending on how good or bad you believe the news is, here are some ways you can share bad news with a client.

How to Share Bad News with a Client

Social Media

Do not share bad news with a client via Facebook, Twitter, Google+ or any other form of social media you use to keep in contact with them. An agent should only use social media to post new listings, share insightful information about real estate, network with possible clients, or give their current clients good news about their home-buying process.

Text Messaging

This may be even worse than using social media to give bad news. Never give bad news over a text message! Even if you think it’s minuscule, your client may think you’re unprofessional and just rude for not wanting to talk them through the situation.

How to Share Bad News with a Client

 

Email

This may be acceptable for sharing certain news with a client. However, do not make it a habit to always share bad news with a client via email. If there is some information about something that has come up in the home-buying process that your client needs to know about, then you should send them an email informing them of such news. Whether it is good or bad, your client needs to know the news if the deal is going through or there is a snag in the process. So email is always a viable option for you to utilize when sharing news with clients.

Over the Phone

Over the phone is an acceptable way for you to share bad news with a client. However, you may get an ear full that you’ll be tempted to click the mute button on once your client hears the bad news. Talking over the phone is more personal and faster than a emailing. When actually talking to the client, you are able to hear their response to all of the news without having to wait for them to read your email and then respond later. By sharing bad news with a client over the phone, you are able to show them that you have courage and are responsible enough to relay the news back to them as soon as you hear it. This way, everyone stays in the loop of the home-buying process.

Share Bad News with Your Client in Person

Telling your client in person is not always easy, but it is the best way share bad news with a client in a professional standpoint. If your client sees you in person, and you sympathize with them, they are more likely going to respect you and understand the situation better than any other form of communication. Sometimes things get misconstrued over the phone or via internet, so telling them in person serves as a great way to share bad news with a client. However, if you know that your client has a temper, it may be best to tell them over the phone to avoid any altercations.

Tips on How to Give Your Client Bad News in Person:

How to Share Bad News with a Client

  • Find the appropriate time to tell them: Do not tell them the bad news in passing. Give a setup as to what the bad news is and how to go about the process.
  • Manage your expectations: If you expect the bad news to anger your client, be prepared to listen to them and assess the problem as you both discuss it.
  • Get to the point: Now don’t go about sharing the problem by masking it in clever stories or nonsense to dance around the real issue. Go out and tell them. You need to be as honest and straightforward with your client as possible when sharing bad news with them.
  • Be sympathetic: If you give your client bad news, you want to be sympathetic towards their feelings. It would be hard for anyone to hear bad news about their real estate plans, so please remember to be kind and understand where they’re coming from.
  • Separate yourself from the news: The bad news is not necessarily going to be your fault. It might not be anyone’s fault. Maybe the client could not get the loan they wanted. Maybe they could not purchase their dream home after all because someone put down an offer and it was immediately accepted. Whatever the bad news is, make sure to separate yourself from it even though you are the one relaying it back to your client.

Whether the news is good or bad, always have your client’s best interest in mind. Even if they are not thrilled with what you tell them, at least you know that you were honest and upfront about their situation. So if you currently have a client in the home-buying process, be sure to always be respectful, courteous, and upfront when you share bad news with them. This way, they will respect you and trust your advice whenever they are ready to move on to the next step.

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All That Junk Inside Yo Trunk [Infographic]

Top 10 Real Estate Agent Necessities

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Let’s take a look inside the automobile of a Realtor to see what items one should never be without! These are the 10 biggest real estate agent necessities.

Junk Inside Yo Trunk_Real Estate Agent Necessities

Toolbox

Be prepared to address any last-minute repairs you spot around one of your listings.

Toiletries 

Keep yourself presentable for whatever comes up during the workday. Have a toothbrush, deodorant, a comb, lotion, etc.

Technology

You need to have your phone, tablet, and any other mobile devices on you in order to get work done efficiently.

Chargers

No technology will do you any good if your devices are not fully charged. Pick up some tips to keep your mobile device charged here.

Cleaners

Spot clean necessary areas in your listings with a moment’s notice.

Treats

Impress clients with a treat for their kids or even their dogs. It shows you value the personal touch! Have lollipops and dog treats on hand at all times.

Nice Clothes

Don’t arrive under-dressed for a last minute meeting.

Marketing Materials

Always be prepared to market yourself or any of your listings with flyers, business cards, etc.

AAA Card

Have some kind of roadside assistance card at the ready in case of an emergency.

Leisure

Between the hustle and bustle of the day, there will be inevitable downtime. Know how to take advantage of it.


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5 Ways to Stay Connected with Past Clients

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The time of a real estate agent working with a client often ends when they finish their sale or with helping them buy a home. In most cases, agents become good friends and builds loyalty with their clients. In other cases, agents and clients do not keep in contact with each other after the transaction. We feel like this should change. So here are some awesome ways to stay connected with past clients!

(If the slideshow is not working on your screen, click here.)

Social Media

You most likely have a social media page, on one or multiple sites, dedicated entirely to your professional, real estate side. However, you may have your own personal page on different sites. If you do, you should make it a habit to always add the clients that you had a pleasant experience with on your personal social media pages. You can always ask them first if they’d like to stay in touch with you via social media.

Send Them Letters

You can always send them letters during the holidays, wishing them a Happy Thanksgiving, or Happy Halloween, etc., depending on what month it is. You can also make note of when their birthdays are. Sending them a letter that wishes them a happy birthday is a great way to show that you think about your clients individually.

Send Them Gifts

Sending a small gift is always a nice thing for your client to receive in the mail! Whether it’s a refrigerator magnet with useful cleaning tips, or a gift basket with amazing goodies, gifts make a great impression on past clients! If you send these types of gifts out once a year, you’re bound to get calls from past clients who might need your help in selling their home or with referring you to one of their friends or family members.

Hold a Community Event

Not only is this a great way to see familiar past faces, but you can network with some new prospects as well! Any fun event that you can think of for your community would probably be a great idea. Whether you throw a large picnic with a bounce house for the kids, or organize a pizza dinner at a local restaurant in town, the ideas to get your community together are endless! Just be sure to hand out your business cards to the past and future clients you meet who come to enjoy the event.

Email Newsletter

Email newsletters are a great way to stay connected with past clients. The best part is that they’re able to instantly contact you back via your email address! Your newsletter can consist of upcoming listings in their area, information on refinancing or selling their home, and even tips on maintaining their yards. Whatever your topic is for your newsletter, try not to inundate your past clients with too many emails too frequently. This may have the opposite effect of what you want when staying connected with past clients.

How to Consistently Stay Connected with Past Clients

If you want to consistently stay connected with past clients, make it a goal to constantly add their email addresses and phone numbers to a database that you can save their information on. By remembering important events that mean something to your past clients, you can let them know that you care more about them than just the commission. Staying connected with your clients, ensures your future business with them and even places yourself in a position that they tell their friends and family about how great of a real estate agent you are!

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How to Start a Career in Real Estate

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Since you’re a real estate agent, you know the many positives and wonderful things that come with this amazing career. You might have a friend who asks you questions about what you like about your career. You may say that you like the freedom, but you do not like the calls at 12:00 a.m. about a listing. There are lots of things you can tell your friend about your daily tasks as an agent, but how they should start a career in real estate is through quite a thorough process.

How to Start a Career in Real Estate

Which State are You in?

Which state are you located in? This question is important because California’s real estate licensing is different from Wyoming’s real estate licensing qualifications. Every state requires that you get training to receive your license in real estate. First, go to your state board Realtor site to find out where and which institutions you can get your training. You can choose either to do your training online or in person.

How to Start a Career in Real Estate

Training:

We recommend that you do your real estate training in person if you have the time. You can learn more firsthand, and not only will professionals teach you along the way, but agencies often hire agents trained at institutions that they partner with. However, if you cannot do your training in person, online is a great way to get your license on your own time. The training can take anywhere from a few months to a year, depending on how quickly you want to complete it.

How to Start a Career in Real Estate

Throughout the training, you will take real estate courses that help you become the best real estate agent that you can be. The courses fill you with the proper knowledge and knowhow to help all potential clients that come your way as you start a career in real estate. The courses range from finances, principles, practices, and even ethics.

You will also be required to complete a designated amount of training hours. Each state is different, so one state may require you do more hours than another state. The training will allow you to grow and become a trained agent who can help all of your clients find a home or sell their own.

The Exam:

Upon completing the real estate training courses, to start a career in real estate, you are required to take an exam to prove that you are ready to go into the field. The exam consists of over 100 questions, depending on what state you’re in, based on real-estate ethics, practices, and steps that you will have to do when selling or buying a home with a client. These questions range from easy knowledge to incredibly technical, so it is best to study very hard for this exam. We recommend that you take the crash-course practice a week or so before your exam. This way, your mind is fresh with information, and you’re ready for whatever questions come your way.

How to Start a Career in Real Estate

After you pass the exam, you will be ready to work with clients. However, in most states, you will still have some parameters, help, and guidelines to follow at first to ensure that you are able to sell or buy a home with a client. These will help you in your first few transactions to ensure that you are ready to work on your own and become a successful real estate agent.

One thing to note for those individuals planning to start a career in real estate is that it is not a career for the faint of heart. It is not an easy paycheck with staggering amounts of money every month. You have to work hard at being a real estate agent. Many real estate agents do not make as much as what people have come to believe. The ones who are successful know that it requires a tremendous amount of effort, work, and time put into this career. So if you are the type of person who doesn’t mind working hard to make your money, and you would love to help people find their dream homes for a living, then this is the career for you!

How to Start a Career in Real Estate

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6 Easy Style Tags To Make Your Content Stand Out

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There’s too much content online! Seriously, way too much…

So how can you make your content stand out? “Great images” is usually the first answer. Then what? Well, if you’re brave enough to look at the basic text coding of your blog post or content, then I can show you some simple tricks. Most likely, if you’re not “techie” your first reaction will be, “This is too much for me”, but I promise that it is not as hard as you may think. If my 11 year old daughter can get this, so can you….. I promise!

If you’ve been blogging for years and still do not use inline styling tags, then it’s time to learn. Moving forward, this info will help tremendously in making your content more appealing. Take a look at my website, GreatColoradoHomes.com, for inspiration if you need it. With so many new real estate marketers entering the internet this year, making your content stand out is going to be an absolute necessity in 2015. So, let’s get started with style tags that will make your site pop!

6-HTML-Tags-To-Make-Your-Content-Stand-Out

 

What is an HTML Tag?

Let’s start this tutorial by explaining what an HTML “tag” is. It’s very simple. As you’re reading this text right now, your browser (Google Chrome, Firefox, Internet Explorer, etc.) is displaying the text based on tags given within this post. For example, this sentence is bold. It’s bold because it has a tag around it that looks like this:

<b> this sentence is bold </b>

You don’t see the tag because the browser hides it, but it’s there on the backend. These style tag lets your browser know that the text within the tags should be bold. It’s simple once you get past the initial shock of looking at code. Code causes people to get nervous. When I see many lines of code, I’m always intimidated, but one line of code is not a big deal. Throughout this tutorial, we will be focusing on simple lines of code that make a huge impact.

Here’s a great article that explains HTML tags a bit further, if you need more information: http://www.w3schools.com/html/html_intro.asp

 

Where Do I Find These Tags?

Many of you reading this are currently using a WordPress site. It’s the most popular website and blogging platform. WordPress has plugins that will style your content within your text editor, but they are limited and can be harder to decipher. I personally feel that WordPress distracts from understanding tags better. The HTML text editor that comes with WordPress is very limited as well. If you want more options, I would recommend finding a better text editor plugin.

Here’s where to find your HTML editor in WordPress:

style tags

If you are not using WordPress, look for an option that says “Source Code” or “HTML” to access your tags. It may look like this:

Andrew Fortune SS 2

Once you have identified your HTML editor, click on it to view the source code. It will most likely look something like this:

Andrew Fortune SS 3

Why Are These Tags Important?

Now that you know where to find your tags, you’re half way there. Most all of your tags are going to represent 3 different items: Titles, Paragraphs, and Images. Take a moment to look through the HTML source code from a page or blog post on your website. Can you spot the tags? Once you get used to recognizing the tags, the coding becomes much less intimidating. Below I have made a list of the most common tags that you’ll find within your blog post source code. The actual tags are in red.

Most Common Tags in Your HTML Source Code:

Paragraph: <p> place text here <p/>

Heading 1: <h1> place text here </h1>

Heading 2: <h2> place text here </h2>

Heading 3: <h3> place text here </h3>

Image: <img> image details here </img>

Horizontal Line: <hr/>

Each of the tags above can be altered by adding an “inline style attribute” within the tag. It’s very simple, so be brave and stick with me, I promise it will be worth it. Here’s what an inline style attribute looks like within the tag (in red):

<p style=background:#f3f3f3; color:#555555; padding:10px> place text here <p/>

Notice that my paragraph tags are still there. <p><p/> I’ve just added the inline style tag in red. This inline attribute opens up an endless supply of options for styling your content. The rest of this article will teach you how to implement customized style codes within these tags, like the example above.

Here’s an example of inline styling in action:

Andrew Fortune SS 4 Andrew Fortune SS 5

The example above can be used to highlight a strong sentence or section of your text. I’ve used it to highlight quotes from an article to be tweeted out as readers are browsing through an article.

Here’s how dramatic inline styling can change your headers:

Andrew Fortune SS 7 Andrew Fortune SS 6

Here is an example of one of my blogs where I use inline styling throughout the article: Inline Styled Blog Post. You can see how much of a difference the styling adds to the headers within the boxes and the dotted horizontal lines.

Now that you’ve seen inline HTML stylizing in action, it’s time to cover the 6 most common styling codes to know about. You can style most anything on your website with these codes. This knowledge can then be transferred into other areas of your website later on, like your CSS files. We’ll save that discussion for another day. Just know that your time spent implementing this can dramatically change your understanding of website design and layout, over time.

 

The 6 Most Common Style Codes To Make Your Content Stand Out:

Background:

The background simply changes the color of the background with the tags. If you want a subtle change in color, try using a light grey like #f3f3f3. You can use the color wheel on this website to find the color code for any color that you are interested in.

Color:

This code is deceiving. It is used to define the text color. I wish it was called “text-color” instead. If you decide to make a background that is dark, you will need to choose a light text color to make your text visible. #ffffff is the code for pure white and is commonly used when you have a dark background.

Padding:

Padding adds an area around your text within the tags. If you need more space between your text and the border of your background, simply add a padding code to create more space. Padding codes are usually defined by pixel measurements, like 15px.

Margin:

Margins are like padding, but reference the area outside of the background. So, if you have a colored background header and you don’t want it to be so close to your other content, you can create a margin to add white space. Margins are great for manipulating a layout that is too congested.

Border:

A border can be added to any tag, but is a little more tricky than the other options. When adding a border, you need to offer 3 pieces of information in your tag; style, size, and color. Here’s what a typical border tag might look like:

border:solid 3px #000000

I’m defining the border as being solid with a 3 pixel size and a black background (#000000). Borders are great for adding more definition to your headers and images.

Border-Radius:

This option allows you to add a radius to your borders. Here’s what a border-radius tag might look like:

border-radius: 10px

If your website design already has rounded corners throughout, using this option is a good way to match your blog content with your website design.

 

HTML Inline Styling Best Practices:

Don’t style every section of your content. Most of your blog should already be styled how you want it with your website CSS file. If there are certain styles that you want on every blog post, have your website designer change your main styling sheet to be reflected throughout your website.

Don’t use too many color options. Just like our clients can make our lives miserable by painting their house 20 different colors, you can damage your content the same way.

Do find common styling codes that fit your personality and stick with them.  It may take time to know what style codes you like best, so be patient and keep practicing.

Do practice with these codes before implementing. There are many other options that I did not mention here for time purposes. Do some research and find other coding practices that work well for you.

Do use inline styling codes to format your content to match your website design. Match your headings and images to the rest of your website. It will make you look like a pro and stand out from other content in your niche.

 

About the Author: Andrew Fortune is a 5-star reviewed real estate agent  in Colorado. He is a real estate blogger and infographic designer. Check out his blog here. 

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