How to Motivate a Client into Buying a Home


As a real estate agent, you can tell immediately who is a motivated client to buy a home. Then again, you can also tell who is a straggler: they talk to you here and there about their hopes and dreams of buying a home, yet they cannot wrap their heads around how they will be able to achieve such a dream. Many of these types of clients can afford to buy a home. In fact, it would actually be beneficial for these people to buy rather than continue to rent. However, they just cannot see the light at the end of the tunnel. So what do you do to motivate a straggler into a motivated client who is ready to buy a home?

How to Motivate a Client

From “Just Looking” to Motivated Client

This process can be long and arduous depending upon the person. You may work with a client who is very positive but afraid of all of the financial paperwork, family move, change of life, and new location that come with buying a home. However, you may work with the opposite type of client; one who is very negative and incredibly uncertain as to how they will buy a home.

Both of these types of clients have their challenges, but the best way to help them is empathy. Empathize with their individual situations. Use open communication and talk them through all of the steps that will go into buying a home, including all of the paperwork needed, the personal information, credit history, and mortgage options. Then, as you begin to search, they will feel more at ease. Obviously this is easier said than done, but the first step to success is the beginning. The beginning with these types of clients is getting to know them, and their individualized situations; then helping them with all of their needs in the home-buying process.

How to Motivate a Client to Buy a Home

Show them the light at the end of the tunnel. Do not let them start to get into a negative mindset. Show them infographics and lists online that simplify/clarify the steps to buying a home. There are tons of resources out there that help individuals looking to buy a home who do not understand what the process is going to be like.

How to Motivate a Client

There are many different ways to motivate a client to buy a home. However, you should never pressure a client who simply cannot afford it. This will likely lead to them losing the home or firing you as their real estate agent. You should always help them throughout the process. What you should do instead of pressuring them is provide positive affirmations. Give them lots of information on each and every step of the process. Start by showing them homes online and in person that, according to their income, financial history, and credit, they can afford. This will help grow their interest in seeing the many different, beautiful homes that they can choose from in great neighborhoods. This will often gain their trust, attention, and willingness to move forward with you as their agent.

When to Give Them Time

Most seasoned real estate agents know that only 3-5% of conversions happen in the first 120 days. That means that it takes quite some time for the average person to finally become serious about buying a home. With that being said, do not give up! They are likely going to go with you as their agent as long as you keep them in your pipeline.

So if they seem incredibly hesitant, are not returning your calls, and/or not agreeing to see any homes right of way, give them time. Make sure that you have all of their contact information and that they have yours. If you have an email marketing campaign in place, add their email address to it.

Whether you have a client who is uncertain, or one who is scared of buying a home, you have to start from the beginning to bring them to the final purchase of buying a home. How you start for each client is going to be different, but remember to understand their plight and reasons for buying a home in the first place. If you can do this, then you will ultimately be successful down the road in helping this person find that perfect home they’ve always wanted.

How to Motivate a Client

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What Does It Cost To Be A Real Estate Agent? [Infographic]


Real estate can be a very lucrative career, but it can also cost a lot of money. While you are planning out how to budget your marketing expenses, this infographic will help you appropriate the right figures.


We’re going to start with traditional marketing expenses and work our way towards all the miscellaneous costs you can acquire in order to be the best Realtor in the biz.


Farming includes expenses like business cards, direct mail, and more. Obviously you can choose to cut different marketing tactics in this department, but never underestimate the power of traditional farming promotion. You can expect these types of items to cost you a little over a thousand dollars a year.


Branding is a more general sense of advertising – anything that builds your name as a brand. One of the simplest ways to do this is with social media. One of the most effective ways to do this is with a Customer Relationship Management (CRM) solution. You can expect branding expenses to total just shy of a grand per year.


When you’re not promoting yourself, you’ll promote the houses you represent. This will include everything from broker previews, open houses, customized brochures, and signage for the front yards. This stuff will cost you around $900; more depending on how extravagant you tend to get with your marketing.


Digital marketing is all the advertising that gains you new clientele from the world wide web. This includes a lot of the high-dollar times such as lead generation and paid advertising. You may not use all these services, but you are garaunteed to get out of digitial marketing what you put into it. If you take your digital marketing seriously, you can expect this to cost around $10,000 a year.


A website is pivotal for any real estate professional. After an initial set-up fee that’ll cost you a few hundred dollars, this section is actually pretty cheap to maintain. Between your domain hosting, site maintainence, and IDX, you can expect site upkeep to cost around $500 annually.

Other Expenses

The truth is, the “other expenses” category could go on forever. However, there are few things that no real estate agent can escape. The big expenses include – first and foremost – your car. This is the most expensive aspect of a Realtor’s career. With all the gas and maintenance, this will cost you around $1,770 per year. The next big item is technology. Where would agents be without their technology toys? They’d be about $700 richer per year, that’s where! And lastly, no (certified) agent can avoid their association fees. Luckily this should only cost around $120 a year. Total for miscellaneous expenses will be around $2,400.

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35 Real Estate Marketing Tools


Real estate marketing tools are essential for real estate agents to keep in contact with clients, make new clients, show new listings, throw open houses, and manage plans. If you want to be a top real estate agent, make sure that you utilize most of these apps for the different necessities in your career. So let’s take a look at 35 marketing tools for real estate agents.

Real Estate Marketing Tools

1. Balcony

Balcony helps you receive and manage real estate referrals. Balcony is great for networking and contacting other real estate agents.

2. Cloze

Cloze is an app that allows you to keep track of your social media, phone calls, notes, and email contacts by grouping the messages and information you send out to each individual person. This is great if you have lots of contacts on your social media platforms and email.

3. Coeverywhere

Coeverywhere is an app that has information on hot spots and locations in your area that keep you up-to-date on where everyone is going. This allows you to keep track of new and exciting events in your area. This would be helpful if you wanted to post flyers and have brochures at popular, local businesses in your area.

4. Constant Contact

Real Estate Marketing Tools

Constant Contact is an email marketing site that offers you great ways to stay in contact with your current, past, and future clients via email. Constant Contact is great because it allows you to customize your emails so you look professional and can stand out with your own, personal branding.

5. Curbcall

Curbcall is a great app that allows you to let people know where your open house is. It even has a button to alert your broker and emergency contact in case you do not feel safe during your showing. Every real estate agent should use this app for safety.

6. Doorsteps

Doorsteps is a step-by-step tool that gives your clients information, guidance, and peace of mind during the home-buying process. This app is helpful for all those clients you have who may want to buy a home, but need the guidance and help that only agents and loan officers have to offer.

7. Dotloop

Dotloop is an app that lets you contact multiple people, send documents, and allows you to work together simply. It’s great if you need multiple people to see or sign documents for buying or selling a listing.

8. Facebook Messenger

Facebook Messenger allows you to message anyone of your friends currently logged on to Facebook at the same time you are. So if you want to get in contact with clients online in a friendly way, Facebook Messenger is a great tool at your disposal for free!

9. HeyTell

Real Estate Marketing Tools

HeyTell is similar to a walkie-talkie, but it’s better. You can use HeyTell to create voice messages to be sent out to other agents or clients whom you need to get information out to about a listing or other pertinent information without having to spend time on the phone if you don’t have it.

10. Homesnap

Homesnap allows you to view any listing within the last two years to see the related agents. You can use it to see the commission splits, details, and even create comparative market analysis reports.

11. Homespotter

Homespotter is a service that allows you to create your own app to keep in touch with clients. This is awesome if you want to stay connected with clients on your own system that is based around your image as a professional.

12. HomeTrackr

HomeTrackr is an app that allows homebuyers and real estate agents to look over a home’s condition and history. Since 40% of homes have serious issues, HomeTrackr puts the buyer and agent in control of learning everything that they need to know to make informed decisions on the home.

13. Hootsuite

Hootsuite allows you to create a post that will go across all of your social media channels. So if you’re using Facebook, Google+, Twitter, and many other social media sites to get in touch with past clients and future homebuyers, then Hootsuite will allow you to track your social media posts all from one outlet.

14. HouseHunt

Real Estate Marketing Tools

HouseHunt is a great site for agents to use to have their own website created for them as the only real estate agent in their area. So if an agent wants to stand out from all of the other agents in their territory, HouseHunt is a great way for them to gain leads and utilize the many tools available to become an even better agent.

15. IXACT Contact

IXACT Contact allows you to send out customizable emails and monthly newsletters to your funnel. So if you’re a real estate agent with lots of clients and contacts, this is a great way to get the word out about new listing you have.

16. Listings+

Listings+ is an app that allows you to track and schedule your listings as well as report to your clients. This app is great if you have a lot of listings and clients to stay in contact with.

17. MailTracker

MailTracker is an app that tells you if and when people read your emails. So if you have a client who is a slacker, you will be able to see if they read that important email asking for financial documents or not.

18. Matterport

Matterport is an app that allows an agent to take 3D videos of a home’s interior to give the viewer’s a full view of the entire home from any angle.

19. Moo

Moo is great if you need to create lots of unique business cards to give out to your clients and future prospects. You can customize your cards anyway you like, and they even deliver within one day of purchases before 12pm EST!

20. MoveUp

Real Estate Marketing Tools

MoveUp is an awesome lead generation site. It allows homeowners to calculate the value of their home when they are planning to sell. This helps agents who have signed up with MoveUp because they are able to receive the lead forms from the homeowners planning to sell their homes!

21. NuOffer

NuOffer is an app that allows you to create offer forms. With NuOffer, you will be able to create simple forms fast all on your phone. So if your client wants to make an offer on a home quickly, NuOffer will allow you both to speed up making an offer before any other buyer!

22. Open Home Pro

Open Home Pro is a great app if you want to have your guests sign in to your open house to collect their information. If you want to get a guest’s information to stay in contact with them, this app is great for those who do not have legible handwriting, so you can contact them at a later date with Open Home Pro!

23. Paperless Agent

The Paperless Agent is an app that allows you to go paperless by presenting you with the right forms of technology to use that are convenient and relevant to what you’re looking for.

24. Propertyware

Real Estate Marketing Tools

Propertyware helps property managers maintain their buildings, and it also allows real estate agents to manage properties, generate leads, and even collect payments. So if you’re an agent and you want to generate leads while maintain your current listings, this app will help you.

25. Real Estate Analysis

Real Estate Analysis is a site that allows you to get free property analysis on a listing. This site is great for real estate agents and investors looking to find out information on a property to see if it is worth investing their time into it.

26. Sign Easy

Sign Easy allows you to see and sign documents from anywhere. This is great if you or your client is on vacation but you still need to sign important documents quickly so that you can always be productive and work with as many clients as possible.

27. SketchUp

SketchUp is an app that you can use to create 3D drawings of whatever you want. So if you have a home you want to sketch out, use this app to create your design and share with your client. It sounds harder than it is. The app has lots of custom designs already made to help you craft your masterpiece!

28. Sliderocket

Sliderocket lets you create amazing presentations out of slideshows. Creating a slide presentation is great if you want to show your clients the benefits of a particular home in their area.

29. Speakingphoto

Speakingphoto is an app that allows you to take photos and add your voice to describe the image. So if you want to describe a picture of a room in a home, this app will let you tell your clients what the best parts of a home are.

30. Storehouse

Storehouse is an app that you can take photos and shoot videos of something or an event and create a story. This is great for creating photos and videos of different listings that you have.

31. Tools for Real Estate

Tools for Real Estate is an app meant to send out email newsletters to your clients. This is great if you want to share new information with clients who can use the information or share it with friends and family who may also be looking to buy a home.

32. TIM

TIM is a HouseHunt CRM system that helps you brand yourself as an agent and stay in contact with your clients. TIM stands for total internet marketing, and as an agent, you will be able to be seen as a professional and friendly agent to all of your clients.

33. TruPlace

Real Estate Marketing Tools

TruPlace allows you to create virtual tours of a listing to show your clients. So if you have a client who wants to see the entire interior of a home but cannot make it to see the listing in person, TruPlace is a great way to send them a virtual tour of the home.

34. Ustream

Ustream is an app that allows you to create live streaming videos to generate leads. This app is great if you’re a real estate agent who is not camera shy!

35. Visual.Ly

Visual.Ly is a site that helps you create content in forms of online writing, video, and graphics. This service is great if you’ve created your own real estate site but are not as skilled as you’d like to be in creating content.

If you’re a real estate agent looking to market yourself by using real estate marketing tools to gain leads, meet new clients, and network better, then you should definitely try out some of these services, sites, and apps for yourself. By relying on real estate marketing tools, you will be surprised and excited to see how well your professional career grows!

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How to Share Bad News with a Client


How you go about giving a client bad news about the home-buying process can be tricky. However, there are some ways that you should share bad news with a client and there are some ways you should steer clear from. Depending on how good or bad you believe the news is, here are some ways you can share bad news with a client.

How to Share Bad News with a Client

Social Media

Do not share bad news with a client via Facebook, Twitter, Google+ or any other form of social media you use to keep in contact with them. An agent should only use social media to post new listings, share insightful information about real estate, network with possible clients, or give their current clients good news about their home-buying process.

Text Messaging

This may be even worse than using social media to give bad news. Never give bad news over a text message! Even if you think it’s minuscule, your client may think you’re unprofessional and just rude for not wanting to talk them through the situation.

How to Share Bad News with a Client



This may be acceptable for sharing certain news with a client. However, do not make it a habit to always share bad news with a client via email. If there is some information about something that has come up in the home-buying process that your client needs to know about, then you should send them an email informing them of such news. Whether it is good or bad, your client needs to know the news if the deal is going through or there is a snag in the process. So email is always a viable option for you to utilize when sharing news with clients.

Over the Phone

Over the phone is an acceptable way for you to share bad news with a client. However, you may get an ear full that you’ll be tempted to click the mute button on once your client hears the bad news. Talking over the phone is more personal and faster than a emailing. When actually talking to the client, you are able to hear their response to all of the news without having to wait for them to read your email and then respond later. By sharing bad news with a client over the phone, you are able to show them that you have courage and are responsible enough to relay the news back to them as soon as you hear it. This way, everyone stays in the loop of the home-buying process.

Share Bad News with Your Client in Person

Telling your client in person is not always easy, but it is the best way share bad news with a client in a professional standpoint. If your client sees you in person, and you sympathize with them, they are more likely going to respect you and understand the situation better than any other form of communication. Sometimes things get misconstrued over the phone or via internet, so telling them in person serves as a great way to share bad news with a client. However, if you know that your client has a temper, it may be best to tell them over the phone to avoid any altercations.

Tips on How to Give Your Client Bad News in Person:

How to Share Bad News with a Client

  • Find the appropriate time to tell them: Do not tell them the bad news in passing. Give a setup as to what the bad news is and how to go about the process.
  • Manage your expectations: If you expect the bad news to anger your client, be prepared to listen to them and assess the problem as you both discuss it.
  • Get to the point: Now don’t go about sharing the problem by masking it in clever stories or nonsense to dance around the real issue. Go out and tell them. You need to be as honest and straightforward with your client as possible when sharing bad news with them.
  • Be sympathetic: If you give your client bad news, you want to be sympathetic towards their feelings. It would be hard for anyone to hear bad news about their real estate plans, so please remember to be kind and understand where they’re coming from.
  • Separate yourself from the news: The bad news is not necessarily going to be your fault. It might not be anyone’s fault. Maybe the client could not get the loan they wanted. Maybe they could not purchase their dream home after all because someone put down an offer and it was immediately accepted. Whatever the bad news is, make sure to separate yourself from it even though you are the one relaying it back to your client.

Whether the news is good or bad, always have your client’s best interest in mind. Even if they are not thrilled with what you tell them, at least you know that you were honest and upfront about their situation. So if you currently have a client in the home-buying process, be sure to always be respectful, courteous, and upfront when you share bad news with them. This way, they will respect you and trust your advice whenever they are ready to move on to the next step.

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All That Junk Inside Yo Trunk [Infographic]

Top 10 Real Estate Agent Necessities


Let’s take a look inside the automobile of a Realtor to see what items one should never be without! These are the 10 biggest real estate agent necessities.

Junk Inside Yo Trunk_Real Estate Agent Necessities


Be prepared to address any last-minute repairs you spot around one of your listings.


Keep yourself presentable for whatever comes up during the workday. Have a toothbrush, deodorant, a comb, lotion, etc.


You need to have your phone, tablet, and any other mobile devices on you in order to get work done efficiently.


No technology will do you any good if your devices are not fully charged. Pick up some tips to keep your mobile device charged here.


Spot clean necessary areas in your listings with a moment’s notice.


Impress clients with a treat for their kids or even their dogs. It shows you value the personal touch! Have lollipops and dog treats on hand at all times.

Nice Clothes

Don’t arrive under-dressed for a last minute meeting.

Marketing Materials

Always be prepared to market yourself or any of your listings with flyers, business cards, etc.

AAA Card

Have some kind of roadside assistance card at the ready in case of an emergency.


Between the hustle and bustle of the day, there will be inevitable downtime. Know how to take advantage of it.

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Why You Should Consider Hiring a Professional Photographer for Real Estate


We all know that good listing photos can make a world of difference when selling a house. Still, many Realtors are too stubborn to hire a professional photographer for real estate photos. We hope this post will encourage you to go the extra mile to hire a pro and move listings faster!

Here’s what basic listing photos look like when a real estate agent takes them versus when a professional takes the pictures.


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This image courtesy of PARealEstatePhoto.

First we see the difference a professional photographer can make with an exterior shot!


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This image courtesy of HarryLimPhotoBlog.

Then let’s take a look at what professionals can do with an interior shot. They know how to angle photos and achieve perfect lighting.

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This image courtesy of

This makes the space look bigger, brighter, and generally more inviting.


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This image courtesy of HarryLimPhotoBlog.

Even before beginning the photo shoot, a professional photographer for real estate knows how to stage the space to make it as photogenic as possible!


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This image courtesy of

Professional photographers also know how to touch up a picture with Photoshop and other premium software before it goes on the MLS.

You can read more about the legal and ethical boundaries of photo editing by clicking here.


Bedroom BEFOREBEDROOM AFTER [/twentytwenty]

This image courtesy of

Even bathrooms – considered the hardest room to photograph – can be made to look spacious to pique the interest of the potential home-buyer.


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This image courtesy of HarryLimPhotoBlog.

So try a professional photographer on your next listing, even if just as a trial run. See if it draws in more interested buyers. The difference it makes could change the way you do business!


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This image courtesy of HarryLimPhotoBlog.

Learn more about listing photos by clicking here.

To see what the ActiveRain community says about the merits of listing photos, click here.

5 Ways to Stay Connected with Past Clients


The time of a real estate agent working with a client often ends when they finish their sale or with helping them buy a home. In most cases, agents become good friends and builds loyalty with their clients. In other cases, agents and clients do not keep in contact with each other after the transaction. We feel like this should change. So here are some awesome ways to stay connected with past clients!

(If the slideshow is not working on your screen, click here.)

Social Media

You most likely have a social media page, on one or multiple sites, dedicated entirely to your professional, real estate side. However, you may have your own personal page on different sites. If you do, you should make it a habit to always add the clients that you had a pleasant experience with on your personal social media pages. You can always ask them first if they’d like to stay in touch with you via social media.

Send Them Letters

You can always send them letters during the holidays, wishing them a Happy Thanksgiving, or Happy Halloween, etc., depending on what month it is. You can also make note of when their birthdays are. Sending them a letter that wishes them a happy birthday is a great way to show that you think about your clients individually.

Send Them Gifts

Sending a small gift is always a nice thing for your client to receive in the mail! Whether it’s a refrigerator magnet with useful cleaning tips, or a gift basket with amazing goodies, gifts make a great impression on past clients! If you send these types of gifts out once a year, you’re bound to get calls from past clients who might need your help in selling their home or with referring you to one of their friends or family members.

Hold a Community Event

Not only is this a great way to see familiar past faces, but you can network with some new prospects as well! Any fun event that you can think of for your community would probably be a great idea. Whether you throw a large picnic with a bounce house for the kids, or organize a pizza dinner at a local restaurant in town, the ideas to get your community together are endless! Just be sure to hand out your business cards to the past and future clients you meet who come to enjoy the event.

Email Newsletter

Email newsletters are a great way to stay connected with past clients. The best part is that they’re able to instantly contact you back via your email address! Your newsletter can consist of upcoming listings in their area, information on refinancing or selling their home, and even tips on maintaining their yards. Whatever your topic is for your newsletter, try not to inundate your past clients with too many emails too frequently. This may have the opposite effect of what you want when staying connected with past clients.

How to Consistently Stay Connected with Past Clients

If you want to consistently stay connected with past clients, make it a goal to constantly add their email addresses and phone numbers to a database that you can save their information on. By remembering important events that mean something to your past clients, you can let them know that you care more about them than just the commission. Staying connected with your clients, ensures your future business with them and even places yourself in a position that they tell their friends and family about how great of a real estate agent you are!

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How to Start a Career in Real Estate


Since you’re a real estate agent, you know the many positives and wonderful things that come with this amazing career. You might have a friend who asks you questions about what you like about your career. You may say that you like the freedom, but you do not like the calls at 12:00 a.m. about a listing. There are lots of things you can tell your friend about your daily tasks as an agent, but how they should start a career in real estate is through quite a thorough process.

How to Start a Career in Real Estate

Which State are You in?

Which state are you located in? This question is important because California’s real estate licensing is different from Wyoming’s real estate licensing qualifications. Every state requires that you get training to receive your license in real estate. First, go to your state board Realtor site to find out where and which institutions you can get your training. You can choose either to do your training online or in person.

How to Start a Career in Real Estate


We recommend that you do your real estate training in person if you have the time. You can learn more firsthand, and not only will professionals teach you along the way, but agencies often hire agents trained at institutions that they partner with. However, if you cannot do your training in person, online is a great way to get your license on your own time. The training can take anywhere from a few months to a year, depending on how quickly you want to complete it.

How to Start a Career in Real Estate

Throughout the training, you will take real estate courses that help you become the best real estate agent that you can be. The courses fill you with the proper knowledge and knowhow to help all potential clients that come your way as you start a career in real estate. The courses range from finances, principles, practices, and even ethics.

You will also be required to complete a designated amount of training hours. Each state is different, so one state may require you do more hours than another state. The training will allow you to grow and become a trained agent who can help all of your clients find a home or sell their own.

The Exam:

Upon completing the real estate training courses, to start a career in real estate, you are required to take an exam to prove that you are ready to go into the field. The exam consists of over 100 questions, depending on what state you’re in, based on real-estate ethics, practices, and steps that you will have to do when selling or buying a home with a client. These questions range from easy knowledge to incredibly technical, so it is best to study very hard for this exam. We recommend that you take the crash-course practice a week or so before your exam. This way, your mind is fresh with information, and you’re ready for whatever questions come your way.

How to Start a Career in Real Estate

After you pass the exam, you will be ready to work with clients. However, in most states, you will still have some parameters, help, and guidelines to follow at first to ensure that you are able to sell or buy a home with a client. These will help you in your first few transactions to ensure that you are ready to work on your own and become a successful real estate agent.

One thing to note for those individuals planning to start a career in real estate is that it is not a career for the faint of heart. It is not an easy paycheck with staggering amounts of money every month. You have to work hard at being a real estate agent. Many real estate agents do not make as much as what people have come to believe. The ones who are successful know that it requires a tremendous amount of effort, work, and time put into this career. So if you are the type of person who doesn’t mind working hard to make your money, and you would love to help people find their dream homes for a living, then this is the career for you!

How to Start a Career in Real Estate

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What is the Real Estate Safety Pledge?


Being a real estate agent is an amazing and rewarding profession. You get to meet amazing people daily, who want to buy or sell a home, and need your help to do so. However, there are people out there who see real estate agents as someone that they can take advantage of. Since real estate agents have heard many stories of the dangers that come with being a real estate agent, isn’t it time that you took the real estate safety pledge?

What is the Real Estate Safety Pledge?

Beverly CarterBeverly Carter, a wonderful real estate agent, wife, and mother, was showing a home in Arkansas in 2014, when her life was taken from her. The murderer said that he targeted her because she was alone.




Ashley OklandAshley Okland, also a wonderful real estate agent and wife, shared the same fate as Beverly three years prior. She was showing a home in Iowa when she was attacked.





Unfortunately for Beverly and Ashley, they were harmed by people who were not normal clients that real estate agents meet with daily when selling a home. Through these tragic events, laws have been passed to protect agents, and the real estate safety pledge has come into effect.

What is the Real Estate Safety Pledge?

The real estate safety pledge is quite simple. There are a few steps and guidelines to follow to ensure your safety while working with possible clients and buyers. Some of the major things that you should do that are listed on the real estate safety pledge, even if you do not take the pledge online, are to always ask for identification or meet people at the office before showing them a home.

Make sure that you make yourself available to other agents as a “showing-buddy” if either of you ever want someone to accompany you to a showing or meeting a client. Finally, never do anything that your intuition is telling you not to do. If you have a bad feeling about meeting with a particular person at a location or home that they want to see, it’s best that you follow your intuition. The number one person responsible for your safety is yourself, so always trust your judgment when working with people.

Reasons to Take the Real Estate Safety Pledge

Reasons to take the real estate safety pledge are also simple: your safety and the safety of others around you. As an agent, you have always heard the stories of other colleagues meeting with oddball clients, or clients who have made a strange remark to them, but it is rare when you hear about a real estate agent being harmed by someone while showing a listing. However, in the event of dealing with such clients, you want a plan in place to get you out of a bad situation. Taking the real estate safety pledge is simple. All you have to do is sign up online and follow the guidelines whenever you work with people you’ve just met.

What is the Real Estate Safety Pledge?

Do yourself, your fellow agents, and loved ones a favor: take the real estate safety pledge.

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What To Do When Leads Go Cold [Infographic]


This infographic flow chart will guide you through how to effectively re-engage prospects when leads go cold.


First look at how you know the lead is qualified. Every real estate agent will have a different definition of what defines a qualified lead. The infographic provides a few examples. If you don’t think the lead was actually qualified – as in they didn’t appear to be serious about pursuing real estate goals – then it may be best to let the lead go. Invest that energy on newer, qualified leads.

If it WAS a qualified lead, you should have recorded why the lead didn’t convert at the time. Did the lead want time to do more research? Did they simply make excuses for not being ready to act? Or did the lead just drop of the face of the Earth and stop communicating?

Depending on why the lead disappeared, see if you can reengage with a few various tactics.

  • Try a new communication medium. If you only ever talked over the phone, follow them on social media and engage via email marketing.
  • Offer personalized resources based on the lead’s concerns and goals.
  • Present statistics that could convert the lead. Here are some statistics for seller leads and here are some statistics for buyer leads.
  • Ask if you can put the lead in your online database (or CRM) to make sure you can follow up with them later. Most buyers will agree to this.

Now are they ready to act? If so, great! If not, that’s okay too. Remember, it takes an average of 6-8 contacts before a client feels ready to commit to your business.

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