By Edward Hurley
Real estate marketing tools are essential for real estate agents to keep in contact with clients, make new clients, show new listings, throw open houses, and manage plans. If you want to be a top real estate agent, make sure that you utilize most of these apps for the different necessities in your career. So let’s take a look at 35 marketing tools for real estate agents.
Balcony helps you receive and manage real estate referrals. Balcony is great for networking and contacting other real estate agents.
Cloze is an app that allows you to keep track of your social media, phone calls, notes, and email contacts by grouping the messages and information you send out to each individual person. This is great if you have lots of contacts on your social media platforms and email.
Coeverywhere is an app that has information on hot spots and locations in your area that keep you up-to-date on where everyone is going. This allows you to keep track of new and exciting events in your area. This would be helpful if you wanted to post flyers and have brochures at popular, local businesses in your area.
4. Constant Contact
Constant Contact is an email marketing site that offers you great ways to stay in contact with your current, past, and future clients via email. Constant Contact is great because it allows you to customize your emails so you look professional and can stand out with your own, personal branding.
Curbcall is a great app that allows you to let people know where your open house is. It even has a button to alert your broker and emergency contact in case you do not feel safe during your showing. Every real estate agent should use this app for safety.
Doorsteps is a step-by-step tool that gives your clients information, guidance, and peace of mind during the home-buying process. This app is helpful for all those clients you have who may want to buy a home, but need the guidance and help that only agents and loan officers have to offer.
Dotloop is an app that lets you contact multiple people, send documents, and allows you to work together simply. It’s great if you need multiple people to see or sign documents for buying or selling a listing.
8. Facebook Messenger
Facebook Messenger allows you to message anyone of your friends currently logged on to Facebook at the same time you are. So if you want to get in contact with clients online in a friendly way, Facebook Messenger is a great tool at your disposal for free!
HeyTell is similar to a walkie-talkie, but it’s better. You can use HeyTell to create voice messages to be sent out to other agents or clients whom you need to get information out to about a listing or other pertinent information without having to spend time on the phone if you don’t have it.
Homesnap allows you to view any listing within the last two years to see the related agents. You can use it to see the commission splits, details, and even create comparative market analysis reports.
Homespotter is a service that allows you to create your own app to keep in touch with clients. This is awesome if you want to stay connected with clients on your own system that is based around your image as a professional.
HomeTrackr is an app that allows homebuyers and real estate agents to look over a home’s condition and history. Since 40% of homes have serious issues, HomeTrackr puts the buyer and agent in control of learning everything that they need to know to make informed decisions on the home.
Hootsuite allows you to create a post that will go across all of your social media channels. So if you’re using Facebook, Google+, Twitter, and many other social media sites to get in touch with past clients and future homebuyers, then Hootsuite will allow you to track your social media posts all from one outlet.
HouseHunt is a great site for agents to use to have their own website created for them as the only real estate agent in their area. So if an agent wants to stand out from all of the other agents in their territory, HouseHunt is a great way for them to gain leads and utilize the many tools available to become an even better agent.
15. IXACT Contact
IXACT Contact allows you to send out customizable emails and monthly newsletters to your funnel. So if you’re a real estate agent with lots of clients and contacts, this is a great way to get the word out about new listing you have.
Listings+ is an app that allows you to track and schedule your listings as well as report to your clients. This app is great if you have a lot of listings and clients to stay in contact with.
MailTracker is an app that tells you if and when people read your emails. So if you have a client who is a slacker, you will be able to see if they read that important email asking for financial documents or not.
Matterport is an app that allows an agent to take 3D videos of a home’s interior to give the viewer’s a full view of the entire home from any angle.
Moo is great if you need to create lots of unique business cards to give out to your clients and future prospects. You can customize your cards anyway you like, and they even deliver within one day of purchases before 12pm EST!
MoveUp is an awesome lead generation site. It allows homeowners to calculate the value of their home when they are planning to sell. This helps agents who have signed up with MoveUp because they are able to receive the lead forms from the homeowners planning to sell their homes!
NuOffer is an app that allows you to create offer forms. With NuOffer, you will be able to create simple forms fast all on your phone. So if your client wants to make an offer on a home quickly, NuOffer will allow you both to speed up making an offer before any other buyer!
22. Open Home Pro
Open Home Pro is a great app if you want to have your guests sign in to your open house to collect their information. If you want to get a guest’s information to stay in contact with them, this app is great for those who do not have legible handwriting, so you can contact them at a later date with Open Home Pro!
23. Paperless Agent
The Paperless Agent is an app that allows you to go paperless by presenting you with the right forms of technology to use that are convenient and relevant to what you’re looking for.
Propertyware helps property managers maintain their buildings, and it also allows real estate agents to manage properties, generate leads, and even collect payments. So if you’re an agent and you want to generate leads while maintain your current listings, this app will help you.
25. Real Estate Analysis
Real Estate Analysis is a site that allows you to get free property analysis on a listing. This site is great for real estate agents and investors looking to find out information on a property to see if it is worth investing their time into it.
26. Sign Easy
Sign Easy allows you to see and sign documents from anywhere. This is great if you or your client is on vacation but you still need to sign important documents quickly so that you can always be productive and work with as many clients as possible.
SketchUp is an app that you can use to create 3D drawings of whatever you want. So if you have a home you want to sketch out, use this app to create your design and share with your client. It sounds harder than it is. The app has lots of custom designs already made to help you craft your masterpiece!
Sliderocket lets you create amazing presentations out of slideshows. Creating a slide presentation is great if you want to show your clients the benefits of a particular home in their area.
Speakingphoto is an app that allows you to take photos and add your voice to describe the image. So if you want to describe a picture of a room in a home, this app will let you tell your clients what the best parts of a home are.
Storehouse is an app that you can take photos and shoot videos of something or an event and create a story. This is great for creating photos and videos of different listings that you have.
31. Tools for Real Estate
Tools for Real Estate is an app meant to send out email newsletters to your clients. This is great if you want to share new information with clients who can use the information or share it with friends and family who may also be looking to buy a home.
TIM is a HouseHunt CRM system that helps you brand yourself as an agent and stay in contact with your clients. TIM stands for total internet marketing, and as an agent, you will be able to be seen as a professional and friendly agent to all of your clients.
TruPlace allows you to create virtual tours of a listing to show your clients. So if you have a client who wants to see the entire interior of a home but cannot make it to see the listing in person, TruPlace is a great way to send them a virtual tour of the home.
Ustream is an app that allows you to create live streaming videos to generate leads. This app is great if you’re a real estate agent who is not camera shy!
Visual.Ly is a site that helps you create content in forms of online writing, video, and graphics. This service is great if you’ve created your own real estate site but are not as skilled as you’d like to be in creating content.
If you’re a real estate agent looking to market yourself by using real estate marketing tools to gain leads, meet new clients, and network better, then you should definitely try out some of these services, sites, and apps for yourself. By relying on real estate marketing tools, you will be surprised and excited to see how well your professional career grows!
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