Real Estate Agents Technology [Infographic]

By <a href=”https://plus.google.com/u/0/114698095172843665002/about” rel=”author”>Jesse McCarl</a>

<h5>Based on the <a href=”http://www.realtor.org/sites/default/files/publications/2014/crt-technology-survey-2014-06-25.pdf” target=”_blank”><span style=”text-decoration: underline;”><strong>National Association of Realtors survey</strong></span></a> about Realtors and their use of technology, here’s a look at the highlights YOU need to know, in one easy-to-share infographic. Take a look at the ways agents use technology, how it’s applied to mobile devices, social media, and lead generation. Real estate agents technology is constantly changing; here’s how you keep up!</h5>

<a href=”http://www.blog.househuntnetwork.com/wp-content/uploads/2015/03/Real-Estate-Agents-and-Technology.jpg”><img class=”alignleft size-full wp-image-7776″ src=”http://www.blog.househuntnetwork.com/wp-content/uploads/2015/03/Real-Estate-Agents-and-Technology.jpg” alt=”Real-Estate-Agents-and-Technology” width=”890″ height=”1560″ /></a>

The most types of technology for a real estate agent include: email, cell phone, tablet, contract software such as Docusign, listing databases, social media, customer relation management, and apps for note-taking.

The top reasons agents gave for using technology in their business becasue they want to be able to conduct business wherever they go, and they want to appear tech-savvy to impress customers.

Realtors spend a median of 44% of their time doing business on their mobile devices. Every year agents spend a median of $845 on technology for their business.

94% of agents use mobile devices to communicate with clients.

68% of agents use mobile devices to take and post photos.

62% of agents use mobile devices read industry news.

41% of agents use mobile devices to manage and organize documents.

35% of agents use mobile devices for customer relationship management (CRM).

91% of agents use social media, and 77% are at least “somewhat comfortable” with it. 70% use it for building relationships with customers, 64% use it for marketing and exposure, and 43% use it for prospecting new clients.

Facebook is used by 77% of Realtors, the same as last year. LinkedIn is used by 75%, up slightly from last year. The next most popular social media platforms for real estate professionals are Google+, <a href=”http://www.blog.househuntnetwork.com/real-estate-video-marketing/#.VRREvvnF-9E” target=”_blank”><span style=”text-decoration: underline;”><strong>YouTube</strong></span></a>, and Twitter.

22% of agents say they get the most leads from their company website. 15% say the most leads come from a personal website. And 10% come from Facebook (no exact stats on other social media platforms).

72% of agents have their own website, and it costs about $761 annually to maintain that site.

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7 Great Real Estate Apps

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As a real estate agent, you know that your internet and mobile app usage is crucial to your business. Whether you utilize social media, real estate sale sites, or your email to keep in constant contact with clients, you are always going to want the latest and best real estate apps for your devices. So let’s take a look at some of the best real estate apps out there.

Real Estate Apps1. Slydial

Slydial is a great real estate app that allows you to leave a voice message on someone’s phone without allowing them to answer their phone. This app is great when you don’t want to talk to someone, but you need to have them hear you out. If you’re on the go and want your client to know that important message without going back and forth with them, then slydial is a great real estate app for you to add to your device.

Apps for Real Estate Agents

[Downloadable with: Android, Blackberry, iPhone, and Windows Mobile]

2. Receipts2go

Receipts2go is an app that allows you to take a photo of your receipt, upload it, and it will save it as an expense report. When it comes time for you to claim your expenses, you can then save your receipts as an expense report PDF or CSV report. You can download it along with Invoices2go, an app that allows you to create invoices. Now who couldn’t use this app for all those client lunches?

Apps for Real Estate Agents

[Downloadable with:  Android, Blackberry, and iPhone]

3. Scanner Pro

Scanner Pro is an app that allows you to scan many different types of documents to turn them into digital copies. This estate app is great real estate tool if you want to sign a document in pen and send it back via email. Or if you need to make digital copies of some handwritten notes you need to send to a client, Scanner Pro is the app for you. Scan away!

Apps for Real Estate Agents

[Downloadable with: Android and iPhone]

4. eKey

EKey is an app that lets you use your iPhone as your lock-box key. No more remembering where all those darn keys are. With updating and managing the lock boxes being a cinch, you’ll have more time to worry about finding clients than wondering which key to use. Now you can just tap your phone, and you’re in!

Apps for Real Estate Agents

[Downloadable with: Android, Blackberry, and iPhone]

5. 1Password

1Password is an app made specifically for saving passwords. Not only does it save passwords, but it saves auto-fill information so you do not have to constantly type in credit card or personal information when filling out online application. Of course, it is safe and secure, so you can rest easy with saving your personal information. Whether you have five social media accounts that you want to save, or you have 200 passwords to remember, 1Password is a great way to store personal and private information for your online accounts.

Apps for Real Estate Agents

[Downloadable with: Android, iPhone, and Windows Mobile]

6. Mortgage Calculator

Mortgage calculator is a real estate app that allows you to calculate the cost of a mortgage. So if your client is interested in knowing what they will have to pay monthly, or if they want to know when they will be done paying off their mortgage, mortgage calculator is a necessary real estate app to have handy.

Apps for Real Estate Agents

[Downloadable with: Android and iPhone]

7. Listings+

Listings+ is a real estate app that every agent should have. With Listings+, you can schedule open houses, message clients about listings they may be interested in, and even notify buyers about overpriced or price-reduced listings. Listings+ is the real estate app that real estate agents should use to stand out from other agents in their area.

Apps for Real Estate Agents

[Downloadable with: iPhone]

By using these apps, you will be able to represent yourself and your clients in the best way possible. Most of these apps are free or very inexpensive, so be sure to try out more than one of them. Now check out some tools to help with digital marketing.

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6 Ways to Market a Listing on a Budget

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When you’re on a budget, marketing a listing can be difficult. But it can be done. Even if you cannot afford to put your listing across lots of different websites, you can still get the word out. Here are some awesome ways to market on a budget.

Ways to Market on a Budget

1. Email Marketing List

You should keep in contact with possible buyers for any of the new listings you receive. Keep their contact information stored in a database or pipeline so that you can email them whenever you get a new listing that they may be interested in. This way, you’ll be inexpensively sending out information on your listing to leads who will likely be interested in what you’re selling.

Ways to Market on a Budget

[Efficiency: Cost efficient. Simple. Fast.]

2. Social Media

91% of Realtors use social media; most share their listings across social media sites. Social media is an amazing way for getting people interested in a home and marketing on a budget. If you have some followers, simply post your listing online, and ask them to tag their friends or reshare the post with whomever they think will be interested in the home. All you have to do is post a picture, share some information about the listing’s location, attach your number, and you have a post ready to be shared online. Tip: be sure to use relevant hashtags to go along with your post (like #newhome or #newlisting).

How to Market on a Budget

[Efficiency: Free. Will reach lots of people. Possibility of showing their friends.]

3. Farming

Farming is an outdated, old, and useless way to market on a budget nowadays. Right? Wrong. Real estate agents need to understand the possibilities that farming does for them. It differentiates them from all other clients relying only on the internet. It is a way to step out of the office and meet a potential homebuyer directly. It’s a way to send a personal letter, or meet a client in person, and stand out from constant phone calls or emails that people are already used to getting from real estate agents. By going door-to-door and speaking with local neighbors, you are able to find potential buyers throughout the town you work in. Even if they are not interested in selling their home or buying a new one, they may still direct you to a family member or friend who is planning on moving.

How to Market on a Budget

[Efficiency: Free. Will talk with lots of potential clients. Friendly and differentiating.]

4. Create a Blog

Creating a blog that links to your website is a great way to get buyers interested in your home listing. You do not just have to blog about your new listing and all of its features; you can blog about different topics, like ways to decorate, how to organize your attic, or how to remodel your home. By creating a blog with relevant posts that your potential clients will be interested in, you are giving them an insight as to you as a professional real estate agent and building a sense of trust between you and them.

How to Market on a Budget

[Efficiency: Free, depending upon what site you use. Fun and interesting. Shows your knowledge as an agent.]

5. Local Media Outlets

Utilize local newspapers to market on a budget by asking them if you can run an ad about your listing. You can always write a press release if you have a newsworthy story about the residence. Perhaps something interesting happened at the home at some time in history or a famous resident lived there. Whatever the reason, your local newspaper should be very accommodating in allowing you to run an ad or story on your listing.

How Market on a Budget

[Efficiency: Cost efficient. Reach locals in town directly.]

6. Post Flyers

This idea may seem outdated, but it can work if you do it properly. By printing up an ad and posting it around town, you’ll get some residents who may just want to move homes but stay in the same area. Make sure to use some high quality pictures, contact information, and accurate pricing. By putting your flyer in a busy location in the city, you should get lots of calls and offers on the property in no time.

Ways to Market on a Budget

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

[Efficiency: Free. Simple. Easy.]

By using some of these tips to market your listing, you’ll find a potential buyer in no time. Be sure to get the word out about your listing in as many ways as you can so that buyers gain interest. So whether you’re a first-year agent or you’ve been selling homes for the past 20 years, you can be sure to sell your next listing by trying a few of these ways to market on a budget.


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10 Free Ways to Promote Your Real Estate Blog [Infographic]

(And Increase Traffic Accordingly…)

By

Every real estate agent should maintain a blog. But just writing posts isn’t always enough! Here are some free ways to promote your real estate blog and get your resources into the hands of prospects and other professionals!

10-Free-Ways-to-Promote-Your-Real-Estate-Blog

1. Guest Blog

Use your guest blog to link back to your own site, at least in the ‘About the Author’ section. It’s good for your SEO to have links on other people’s sites. Make your best content your guest blogs because that stuff is how you’re going to reach a new, broader audience.

2. Comment on Other Blogs

Usually when you comment on a blog, your username can link back to your own website. Comments add to the discussion around the real estate industry, and show that you know your stuff.

3. Write Offline

Writing for magazines, newspapers, and other places besides the Internet will allow you to reach an untapped market.

4. Email Marketing

Send some of your prospects blog resources that you think will be helpful. 90% of customers choose email as their preferred method to receive updates from your site.

5. Social Media

15% of customers use social media to search for local business. This is a great place to build reputation and demonstrate knowledge by linking back to your in-depth blogs.

6. Question and Answer Sites

Sites like Quora and Yahoo Answers are a great place to show your realty authority. Answer questions about real estate by linking back to your blog. Just don’t get spammy!

7. Online Forums

Internet forums (such as Reddit) are intimate online communities. Building ties here can instantly build loyalty toward your brand and your blog.

8. Blog Carnival

Blog carnivals are a post sharing the best blogs around a certain topic. These are a great way to show off your material to people looking specifically for your topics of interest. Find a blog carnival here. 

9. Backlink to Network

In your own blog posts, sprinkle in links to your professional network. Your fellow real estate bloggers will see the love, and then return the favor. And even if they don’t link to you, it will add credibility to your site and boost search engine ranking.

10. Write with SEO in Mind

A lot of the promotion tips listed above are good for your search engine optimization. The best thing you can do to promote your real estate blog, however, is to always keep SEO in mind. Let search engines promote your blog for you by writing content catered to optimization.

We also want to thank our friend Andrew Gale for some of the inspiration for this graphic!

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6 Ways to Work with an Unruly Client

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As a real estate agent, you know when a client is going to be mad, happy, sad, or excited about some news coming their way. Whether it is good or bad, it is your job to tell them about all of the proceedings with the sale of their home, home purchase, or any and all paperwork that needs to be completed. Since most people do not understand the escrow process, you’re going to deal with lots of clients’ headaches as well as your own.

However, there are times when you are just fed up with an unruly client. Since 1/5 sellers are unhappy with their real estate agent, here are some ways, other than firing, that you can deal with an unruly client who you should have avoided in the first place.

How to Work With an Unruly Client

1. Visualize Being Somewhere Peaceful

How to Work With an Unruly Client

When you need to learn ways to work with an unruly client, the first thing you should do is think peaceful thoughts. If you’re at your client’s house, try visualizing being at the beach. If you’re sitting in a chair, pretend that you’re sitting on the sand at a nice beach somewhere. If that doesn’t work, just imagine that you are at home on your own couch. Whatever you do, just visualize being somewhere else to alleviate the stress your client causes you. However, make sure to listen whenever you and the client are moving forward with transactions.

You can also try breathing exercises and slowly repeating calming phrases to yourself like: “Relax,” “Slow Down,” and “Take It Easy.”

2. Utilize Better Communication Skills

How to Work With an Unruly Client

This is probably the best tip to use when dealing with unruly clients or people in general. By saying things like, “I understand that you’re upset, but let me help you by . . .” or “I see how this makes you feel. What can we do to fix the problem?” By using kind and caring phraseology to help question and understand the client you’re speaking with, you will see a major change in the way a client responds to you.

3. Apologize Gracefully to Your Client

How to Work With an Unruly Client

Under the event that you did something wrong, it is your duty to apologize to your client. No matter how big or small, some clients may grow angry over something that someone else couldn’t care less about. So it is your job to ease the client’s anger by doing your best to apologize to them for whatever mistakes you made—even if they were minor and/or not your fault.

4. Sympathize with Your Client

How to Work With an Unruly Client

Try to put yourself in their shoes. Think what it must be like for someone who is buying a home for the first time, and they know nothing about the real estate world. Everything involved with the process of buying a home is going to overwhelm them, so try your best to understand where they’re coming from.

5. Don’t Take it Personally

How to Work With an Unruly Client

This is a no-brainer. Don’t take anything that your client says personal. When they are mad, simply listen, and let it brush off your shoulder.

6. Find a Solution

How to Work With an Unruly Client

This is the most important part of dealing with an angry or irate client. Find a solution through all of the arguing. Even if it is a small solution that will only be short term, you need to find something that will allow you both to see the light at the end of the tunnel: buying a home or selling one.

If you find that you are growing exhausted and frustrated with trying ways to work with an unruly client, then you can always fire them as a last resort. Now firing a client is not something to be taken lightly. Be sure that if you do decide to tell your client that you both should go separate ways, that they accept walking away from an agreement with you as their real estate agent.


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When Real Estate Agents Should Go on Vacation

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If you’re a real estate agent, you know how hard it is to take just a day or two off to enjoy yourself. Well, how about trying to take five-seven days off for a vacation? Even if it seems impossible, there are still some times throughout the year when you can go on vacation. Thanks to technology, there are ways to still keep in contact with clients and potential clients throughout your trip. Since there are no hard rules for when real estate agents should go on vacation, there are some things that you must consider when you want to get away after being burnt out from the job.

When Real Estate Agents Should Go on Vacation

When Real Estate Agents Should Go on Vacation

Whether you’re going out of state, to a fantastic island somewhere, or just outside of the city to get away from all of the noise, you need to plan ahead for what is going to happen without you being in the area. By letting your clients know that you are going to be leaving for a vacation and how long you’ll be gone, they’re going to understand that you want a break from work. They’ll sympathize with you and allow you to set perimeters as to when you can and cannot speak to them during your vacation.

When you have successfully finished selling a home, or helping a buyer with their home purchase, then this is the best time to go on vacation. However, you always have new clients in the pipeline, so you need to bring all of the devices that you utilize regularly to communicate with clients and your office along with you on your trip. Just remember to keep communication with clients and vacation/fun time in proportion. You do not want to spend your entire vacation on the phone or checking emails.

What You Should Use While on Vacation

If you prepped your clients for your vacation, they will know to give you some space while you’re away. Bring any device that you have (i.e. Smartphone, tablet, laptop) with you so that you are able to contact everyone who may need to get in touch with you, but do it at a designated time so that you’re not spoiling your vacation.

When Real Estate Agents Should go on Vacation

Furthermore, you should have your out-of-office auto-response set up for your email. Again, you can still communicate with people over email, but you need to make it clear you’re on vacation and you plan to enjoy yourself!

There are some amazing apps out there for real estate agents; they allow you to send fliers, emails, schedule meetings and open houses all while sitting on the sand with your friends and family. Just don’t get your device wet!

The Best Times to Go on Vacation

The best time for a real estate agent to go on vacation is when the market is slow. The market is usually busy during the summer months. People want to move when it’s warm, so that is considered the best time to sell or buy a home. Whether it’s a seller’s market or a buyer’s market, go on vacation when you are not in a deal with a client, receiving the less calls or emails about working with clients, and when it’s the worst time to sell. Even if you have to take a vacation during the winter or holiday season, it beats working all year round. Hopefully you can work out a few days to take off and have a great time going someplace you love or have never gone before.

When Real Estate Estates Shouldn’t Go on Vacation

Even if the summer months are coming up, when you are in the process of closing a sale with a buyer or seller, do not go on vacation! This seems obvious, but people still complain about their real estate agent leaving amidst their transaction. Even if you’ve been planning on going to Hawaii for months, you’ve signed to represent and be there for a client throughout the process, you should stay as long as the sale takes.

There is nothing worse in real estate than a fly-by-night agent. It will ruin your reputation if a client writes reviews about your less-than-professional services while working with them. If word gets out that you left during a sale, then you better start to worry about your next clients asking you about your online reviews.

Can’t Make Time? Get a Partner

If you cannot seem to make any time for yourself, you should find a partner. Ask around the office if anyone wants to partner up with you while you take a vacation. With you out of the office, the other agent will handle your clients, and you two will then split whatever commission is made while working together. Or, if you don’t like the idea of splitting commission, you can always hire a licensed assistant to handle most of your work while you’re gone.

When Real Estate Agents Should Go on Vacation

So when you’re an exhausted agent from working on weekends, holidays, and throughout the year, a vacation for a few days should get your head back into the housing game. If you’re not taking care of yourself, you won’t be able to help others. So if you do decide to take that vacation, make sure that your work is in order and you have a plan in place for any clients who may need to hear from you. Happy traveling!

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5 Reasons Why a Listing Won’t Sell

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Do you have a listing that just won’t sell and you do not know why? There are many different types of home sales. The average home is on the market for 60-90 days. However, some homes sell the day they are put on the market, while others take well over 100 days to sell. So what causes the difference? Let’s take a look at the reasons why a listing won’t sell.

Reasons a Listing Won't Sell

Reasons a Listing Won't Sell

1. Location

Is the home located along the water in a beautiful, beach neighborhood? Or is it next to that refining factory? Location is important not only to the value of the home, but to the quickness of sale. It will be quite hard to sell a home that is located next to an unpleasant site or something that most people do not want to live next to. However, it does not mean that the home will never sell. It just means that the seller and the agent will have to wait long enough for the right buyer to have an interest and accept the property for both its good and bad aspects.

 

2. Did You Throw a Great Open House

Open houses are crucial to selling a home quickly. With the right open house, a home can sell within the first day on market. However, with an ill-planned open house, you are likely to get visitors who want to leave right after they take a look inside the home. As an agent, you need to get the tenant or homeowner out of the home and prep that house like no other. You want to make an open house that it beautiful and memorable to the prospective buyers so they think about it long after they leave the residence. There are lots of ways to ruin an open house, so do your best to make the home as inviting, clean, and friendly as possible for all of the guests.

Reasons a Listing Won't Sell

3. Did You Take Horrible Pictures?

How about instances when it is a newer home, in a beautiful neighborhood, with no issues, and it just won’t sell quickly? If that sounds like your current situation, or a situation that you have been in, you know how frustrating it can be when the perfect home will not sell. Well maybe it’s the horrible pictures that you took of your listing. Did you use an outdated camera? Did you upload tiny or blurred images of the home from your cell phone? Did you not bother to get a good angle of the home with plenty of pictures of both the exterior and interior? 90% of buyers begin searching for homes online before they actually see the home in person. So you’d better get into photography or your listing is never going to sell.

Reasons a Listing Won't Sell

 

 

 

 

 

 

 

 

 

 

 

4. Are You Bad at Marketing

If you took great pictures, what are the reasons it will not sell? Well, did you just put it on the MLS and just wait for other agents to bring you a buyer? This is a terrible plan. As an agent, you must market a home in all kinds of different ways. 73% of home buyers said that Internet videos helped influence their decision to buy a home. So whether you utilize online marketing, videos, pamphlets, emails, or social media posts, you need to get the word out about the perfect home you have for sale.

Reasons a Listing Won't Sell5. The Home May Be Overpriced

Yep, as simple as it is, your listing might be overpriced. It may be a few thousand to just a few hundred, but buyers are smart, and they do not want to be cheated no matter how perfect the home is. Even if a home is new, beautiful, and incredibly accommodating to a family, it still should be priced reasonably according to the neighborhood and adjacent homes’ cost.

If none of these reasons are why your perfect listing will not sell, give it time. Even if it has been 2-3 months, there is a buyer out there who will purchase the home. Just continue to market it in the best ways that you know, and the right buyer or agent will see the listing and call you.


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When to Fire Your Seller or Buyer Client

By Edward Hurley

Good real estate agents are known for their hospitality and friendliness. If they do not have these qualities, then they are in the wrong business and most likely do not make any sales. So when an agent has to fire either a seller or buyer client, it is a rare and unfortunate circumstance for both parties involved. Even though it is a last resort to fire a seller or buyer, here are some of the main reasons to do so as a real estate agent.

When to Fire Your Seller or Buyer Client

When to Fire a Seller Client

A person selling a home can be incredibly easy to deal with. They can be optimistic about making a great profit on their home and relocating to a brand new area. However, there are times when it is quite the contrary. Some sellers can be very unpredictable; they may want to sell their home, but the offers they are receiving may be “too low,” according to them and their outrageously high standards. So here are some of the main reasons that you would want to stay away from and even fire a seller:

Client  screaming at agent

  • the seller will not take your advice on a potential sale
  • consistently lies to you, the buyer’s agent, and/or the buyer about different things in order to sell the home
  • begins to use excessive language at you to show their frustration at not selling the home
  • is unwilling to disclose anything with the buyer or the buyer’s agent about the home
  • will not agree to any sales price—no matter how much a buyer is willing to pay him/her, the seller always thinks that they can get more for their home
  • is not willing to allow you to prep their home for an open house
  • constantly ruins all potential sales of their home for differentiating reasons

When to Fire a Buyer Client

A buyer can also be a great experience for a real estate agent to work with. Someone who is buying a new home is generally pretty excited and enthusiastic to work with you. But there are times when a buyer can be too pushy, emotional, and frustrated. If you are consistently taking your buyer client out to look at homes, and they are angry with you throughout the entire meeting, then you may want to look for these signs that it is time to fire your buyer:

Client Blaming Agent

  • the buyer is not willing to buy a home no matter how many homes you find them that fit his/her exact description of wants and needs of a home that they are looking for
  • is angry with you whenever you bring them to a home that he/she thought would be perfect for them, but he/she found very minor flaws, and now it is all of your fault for “wasting” their time
  • has agreed to work with you as their agent, yet he/she goes looking at homes with another agent
  • will not discuss other homes, and he/she are simply stuck on one home that he/she cannot and afford and will not “settle” for anything else
  • lies on the loan application or other important financial documents
  • his/her homes sit on the market for a month and he/she blames it all on you
  • consistently shops way out of their price range and will not listen to reason when you tell him/her that they cannot get pre-approved for a home that far out of his/her price range

Firing is a Last Resort

Clients Happy With Agent

No agent ever wants to fire a buyer or seller client. However, in the event that your buyer or seller exudes some or all of these actions/characteristics, it is in your best interest to fire this seller or buyer. You can simply tell him/her that you do not believe that you two are a good match for one another in this particular transaction. Obviously, a firing can go both ways: an agent can fire a client, and a client can fire an agent for things going wrong. So it is in everyone’s best interest that you all remain professional, calm, and courteous to each other at all times. However, make sure that both you and your client(s) know how to go about this business transaction and everyone involved should come out happy and content with the home sale.

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How to Find and Fix Content Theft

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If you are a real estate agent or someone who posts images or articles online, you want to protect yourself from possible thieves on the internet, who may swap out your company’s content to pass it along as their own. There are people out there who will copy your articles, edit your images to get rid of any logos consistent with your site, and post them online as their own articles or images. So what are some ways that you can protect yourself from content theft or catch someone doing this to you and your company?

Content Theft

Why it Matters

Duplicate content is not good for your company or website. By other sites taking your content and trying to pass it off as their own, this affects your SEO by search engines lowering your score in terms of SER.

It’s also you work. You should always be recognized for your creative property and not allow someone to simply copy it.

How to Find Duplicates

To find your written content on another site, you can use search engines and sites like copyscape.com to find any stolen content. Copyscape will then scour the internet and find any duplicates of your content and then show you all of the links.

Google Reverse Image Search
Google Reverse Image Search

As for images, use search engines with reverse image features on their search bars. You can upload your image to the search bar and then it will search for duplicates and similar images online.

search

You can also utilize your network of friends and followers online by asking them to help flag whoever has stolen your images or content and is posting it on social media as their own. Lynn Pineda, a friend of HouseHunt, was kind enough to let us know that a site was using our images but pasting their logo over ours so it looked as if they were the original creator of the content.

What to do About It?

In the event that someone has stolen your content, it is your duty to represent your professional self as well as your company in the best possible way. With that being said, you should contact them via email privately to see if they will respond to your requests to take down your copied work. However, if they do not respond to you, you should then publicly tell them to take down the stolen content through their sites’ comments. In our company’s case, emailing worked out well, and the perpetrators removed all of the stolen content from their sites. Whether they copied your material, or pasted your images onto their site and covered up your logos, you must have them take it down.

report

If asking them via email or online publicly do not work, you can always file a DMCA complaint on them and their company for stealing your work. The DMCA will protect your website and combat any content thieves for you and your work.

Stay Up to Date

Use search engines and search tools to monitor any new and old content as well as images posted on your site. By getting rid of duplicate content, your SEO will be positively affected and the thief will no longer try to steal content from your company’s website. By consistently monitoring what goes out on your website by searching for similarities online, you are better able to represent your company in the best possible way without having to deal with content thieves.

 

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Break the Routine! [Infographic]

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When you need a change of pace, here are some ways to advance your real estate career without feeling trapped in day-to-day monotony. Other times, a change in the usual is forced upon with a snow day or a sick child. No matter what, these tips will keep you productive while you break the routine of your normal schedule!

Break-the-Routine!

Clear the Pipeline

No matter how diligent you are, some quality leads will slip through the cracks, especially when you have a great service like HouseHunt. Even if they’re old contacts, go ahead and touch base.

Schedule Out

Surf the web for interesting news stories about the industry, and share them on social media. Schedule posts for weeks out!

Make a Graphic

Use your creativity to make visual marketing materials, infographics, and other resources.

Go to a Preview

Previews are an opportunity to network with other realty professionals, see what’s on the market, and get of the house for some free food!

Read Some Wisdom

Clear some time in your schedule to be inspired by published professionals in your field.

Find a Certification

Check out Hubspot, Microsoft, Inman, and more for real estate or marketing certifications you can earn for free online and then advertise on your own site.

Meet With Old Clients

Treat a former client to lunch or coffee. It’ll be a change of pace for you and will ensure positive word of mouth.

Find a New Spot

Sometimes doing the same work in a fresh, new spot can make all the difference. Go to a park! Go to a coffee shop! Mix it up.

Productivity Tips

  • Take a break from looking at your computer screen every 20 minutes.
  • Don’t start your day by checking e-mail.
  • Go outside on your breaks.
  • Eat the frog, as they say. Start your day with the most dreaded tasks on your to-do list.
  • Stay hydrated throughout the day to help you focus.
  • Turn push notifications off your phone.

 


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