6 Perks of Being a Real Estate Agent [Infographic]

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It’s great to be a real estate agent! Use this infographic to brag a little bit on social media! Take a look at everything from the excitement that fills each of your days to the fact that Forbe’s rated your job the “Happiest Job in America.”  Here are the perks of being a real estate agent:

Perks of Being a Real Estate Agent

1. Getting Started is Fast

No academic degree required; can obtain licence in weeks to months, depending on your state regulations.

2. Be Your Own Boss

There’s virtually no limit to growth potential for your business.

3. Diversity of Business

An agent gets great insight into other sources of revenue such as rental properties, house flipping, etc.

4. Make Your Own Schedule

…and make it exciting! Fill your days with lunch interviews and networking events.

5. Good Income

You’re not limited to a set salary or hourly wage. A strong work ethic equals more net pay!

6. Job Has Meaning

You help people find their way home! Helping people land their dream home gives a strong sense of career purpose.

Miscellaneous Stats You Should Know!

  • US News showed that Realtors have above average flexibility and upward mobility. You’re in charge of your own promotions. And you know what? If you want that vacation time, you should just go ahead and take it!
  • US News also says that the nationwide average income for a real estate agent is $39,140, with higher end incomes reaching six digits!
  • Most importantly, Forbes Magazine’s national study ranked “Real Estate Agent” as the happiest job in America based on professional satisfaction!


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How to Make a Facebook Page for Real Estate

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We push the importance of social media for real estate professionals all the time, but many don’t know exactly how to get started. Maybe you already have some personal social media accounts, but creating a page for your business is baffling. Here’s a look at how to make a Facebook page for real estate business. This is the first installment in a a series to help you establish your presence as a Realtor online. 

Log into your personal Facebook. If you don’t have a personal Facebook page, then first, welcome to 2015. Now go make a Facebook page!

Facebook Page for Real Estate 1

Click ‘Create a Page.’ You will see this link when you click the drop-down menu beside your name in the top right corner. There you will also see any other pages you help manage.

Facebook Page for Real Estate 2

Choose what type of page. You will most likely want to create a local business.

Choose a Category: Real Estate.

Plug in business info such as address, phone, etc.

*Remember: You can change what type of business you have down the road, but you can’t change the business title. So when you plug in the name for your company, make sure it’s what you want forever.*

Facebook Page for Real Estate 3

Set up your page description. This is the spot where you will add categories to make yourself easier to find, you will write a few sentences of a description, and include links to your personal website.

Facebook Page for Real Estate 4

Add a Profile Picture. If your business has a logo, that’s your best choice here. Otherwise, use your Realtor picture. Anything professional!

Facebook How To 5

Add to Favorites. Next, you’ll have a screen where you can add your page to your personal favorites. This isn’t necessary, but it’ll probably be helpful down the road. Go ahead and click “Add to Favorites.” Now you’ll have a link to your own page on the sidebar of Facebook at all times.

Facebook Page for Real Estate 6

Reach More… Later. The last screen before you can see your newly created page is an opportunity to “Reach More People.” What this means is you can pay to advertise your page to get more Likes. Paying for Facebook ads is NOT a bad thing; by all means you may want to use this feature in the future. But let’s go ahead and get our page a little more established before we utilize this tactic.

Facebook Page for Real Estate 7

Make a Cover Photo. This a space to add extra visual pop. The photo space is 851×315. If you’re not good at creating images, use a tool like PicMonkey.

Add Tabs. You can add customized tabs to the top of your page through third party sites. On our Consumer-facing Facebook, we garner a lot of web traffic from Pinterest, so we were sur to include a Facebook tab at the top. We also have a “Find Your House” tab so that people can fill out lead forms to find their dream home!

If you have an idea for what you want in your tabs, a simple Google search will help you find a Facebook tool that will get the job done.

Update your posts regularly. We recommend updating your Facebook once or twice daily. This isn’t so much that it’s overwhelming, but it ensures you can’t be forgotten.

Facebook Page for Real Estate 8

Use analytics. Facebook has great analytics built in so you can track what posts are most successful, and what time your followers are most interactive.

 

We hope these steps help you to easily create your Facebook profile. This is the first installment in an ongoing series to make sure you are equipped to begin your social media adventures as a real estate agent.


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5 Things to Remember About Content Writing for Non Writers

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There’s no denying that content writing is an essential part of any good real estate marketing strategy. It generates 67% of leads for B2B (business to business) companies. It boosts SEO scores, and studies show that leads developed from organic search have a 15% close rate! Plus, it establishes you as an authority in your field.  But if you’re not a writer by nature, content marketing can seem overwhelming. To help motivate you, here are some important things to remember about content writing for non writers.

1. You Need a Strategy

Before you ever put pen to paper, have a sense of what you want to write. How do you decide what to write? You look at what your audience wants! If your goal is to target real estate consumers, you need to put yourself in a consumer mindset. What questions would a future buyer or seller have? Find issues that your audience would be interested in by looking at sites like Yahoo Answers or Quora. These forums allow average Joes to ask professionals some pressing questions. These sites show you what people want.

Give the people what they want!

Obviously if you’re targeting homeowners rather than buyers, your content will adjust accordingly. The best motivation to start producing content is to feel like you have something valuable to say!

content writing for non writers 1

2. Have a Calendar

So you’re not a writer? Then you’re probably pretty intimated by a blank page. But nothing will get you to buckle down and crank out some content like a deadline. People think that they need freedom and some intangible inspiration to start writing, but the truth is you usually just need the pressure of a due date.

As a blogger, most of these deadlines will usually be self-imposed. This can mean that you have to hold yourself accountable, which is easier said than done. Perhaps your best strategy is to advertise your content calendar. For example, post on your blog that there will be fresh content every Monday by noon! This will force you to stay true to your deadlines because you know an audience – however small – is counting on you!

content writing for non writers 2

3. Always Be Researching

You’ve heard the ABCs of real estate: Always Be Closing, from the movie Glengarry Glen Ross. But in 2014 with the importance of blogging, you should also remember to Always Be Researching. The more in tune you are with industry news and trends, the more opinions you’ll have about current events. The more opinionated you are, the more you’ll want to share you take on your blog/site.

content writing for non writers

4. Write What You Would Read

You’re going to sound the most natural when you write in a way that you’re comfortable writing. Basically, you need a style that you would read yourself. Trust us, if YOU would read what you’ve written, someone else will, too!

Here are some different styles to try on for size:

  • List Articles – In the style of Buzzfeed, make a quick list based around a certain topic. This very article is a “listicle,” just with some extra content/details worked in. Maybe even throw in a few gifs just for fun.
  • News Stories – If you’re normally reading news stories, then that’s how you’ll want to write. It’s very fact based and doesn’t necessarily require much creativity.
  • Super Short Paragraphs – You don’t have to sound literary just because you’re writing. You’ll notice most blogs use very short paragraphs, no more than a couple sentences. This is a good way to keep the attention of the reader in today’s distraction-filled Internet.

content writing for non writers

5. Content Is Not Just a Blog

Flex your creativity!

Blogs and written articles are great for SEO, but that’s not all that content marketing is about! Mix up your format with some data-driven infographics, some how-to videos, or maybe a fun podcast.

These things can still get detected by search engines by simply transcribing the content before you publish. If you stop thinking of your content marketing strategy and a chore with a bunch of writing, you’ll find the writing comes naturally through a variety of mediums!

 

“Reading is hard. I like pictures.” –My Dad


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7 Ways to Handle Mickey Mouse Leads

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It happens to real estate agents all the time! Whether it’s through your own site or a lead generation service – sooner or later you’re going to get some Mickey Mouse leads! Here are the best ways to address Mickey Mouse leads. You want to make sure you’re maximizing your lead conversion, even if it gets off to a rocky start.

 

Mickey Mouse Leads

 

But first, what are Mickey Mouse leads? A Mickey Mouse lead is when a lead form was completed with largely false information. For example, there may be a valid email address, but the name was completed FIRST NAME: Mickey, LAST NAME: Mouse.

 

Some other common names used in Mickey Mouse leads are things like Snoop Dogg, Darth Vader, or, if the person is particularly clever, just a long string of curse words.

 

So what do you do when these leads come in? Do you shoot them an email addressed to Mr. Mouse? Do you write it off because they’re obviously not serious buyers? Here are seven good ways to go about your Mickey Mouse leads!

 

  1. Give Them the Benefit of the Doubt. Sure, it’s not like some guy accidentally plugged in Snoop Dogg’s name, but they wouldn’t be on your site at all if they weren’t at least a little interested in buying a home. For that reason and that reason alone, this lead is still worth your time.
  2. Search for Anything Applicable. Since we’ve established that the prospect wouldn’t be filling out your lead form at all (even if it is with false info) unless they were somewhat interested, it’s safe to assume there’s some worthwhile information somewhere on the page. It may not be their name – but an email or phone number will surely be accurate. That will be your starting point.
  3. Use a Paid Service: These annoying leads are common. That’s why services exist specifically for Realtors to find some more information on their leads. Plug in whatever information you can and these products will do background checks so that you know details that will help you with your marketing. Learn where they currently live, what they do for a living, etc.

 

EDITORS NOTE: A HouseHunt membership comes with a free trial of Intelius, which is a premier service to accommodate these background check type needs.

 

  1. Plug Data Into Facebook: This doesn’t always work, but when you’re starting your journey with minimal valid information, Facebook is actually the best way to learn more about your prospective client. Plug the valid phone number or email into the Facebook search bar. IF the client lists that information (which, if they used in a lead form, they probably use on Facebook) then these searches will bring back accurate information. This is actually more accurate than if you just searched a name, because multiple people on Facebook can have the same name, but only one email and phone number can correspond to each person.
  2. Search Unique Details on Google: Again, googling just a name could produce an hodgepodge of people. But if you discover their Facebook, you can drop their profile picture on Google Images and immediately pull data from all over the web on that specific person.
  3. Stay Humble. When you contact the lead – by whatever means you figure out – it’s important to give the prospect the benefit of the doubt. Probably best to stay away from sarcastic comments like, “So do you mind if I call you Mick?” Just clarify their information. They’re far more inclined to give actual data now that you’ve reached out to them, but they’re never going to cooperate if they feel disrespected.
  4. Let It Go: Some lead forms let customers get away with an entire form of false information. Don’t get hung up on these. Toss them out and focus on the leads that could turn into commission checks.

 

At HouseHunt, we have innumerable stories of our agents who were persistent with a lead and it wound up being their biggest commission check to date or their ticket into the luxury market. If there’s any worthwhile information on a lead form, it’s a lead worth following! If you have any other tips or tricks to handle Mickey mouse leads, let us know in the comments below!


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