By Jesse McCarl
In the prime of his career, Jim Droz was the most successful real estate agent in the world – grossing over a million dollars per year four years in a row. Since then, he has been a prolific speaker at conferences around the country and author of the book Releasing the Winner Within. He is also an advocate for the HouseHunt and TIM System. He hosts monthly webinars exclusively for HouseHunt agents. Here is just a bit of his insight from his most recent webinar! (To learn more about becoming a HouseHunt agent, submit your information in the form to the right.)
Too many Realtors view objections from the client as a bad thing – a sort of confrontation. This is not at all what customers mean when they ask the hard questions, and viewing it was such will only damage your reputation. Instead of getting defensive, use every objection from a prospect as an opportunity to highlight the pros of your business and share your expertise.