HouseHunt Network

A Blog for Real Estate Agents

Month: August 2014 (Page 1 of 3)

Top 8 Places a Realtor Goes Wrong in a Real Estate Transaction


If you Google what can go wrong in real estate, you will see Google autocomplete a very comprehensive list of the 88 most common breakdowns in a real estate transaction. The full list is available here.

So we’re taking a look at the places where, according to this list, the Realtor goes wrong and what YOU can do to not be that agent.

realtors go wrong

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How an Agent Should Handle Dual Agency


When you represent the buyer and the seller in a real estate transaction, you immediately double your paycheck! That being said, though, there are a lot of pitfalls that come with dual agency.

It’s important for agents to look at legal clarification of dual agency transactions. For example, many don’t realize that it is still considered dual agency if a separate agent from their own company represents the other party.

The priority of the transaction should always be the consumers. Here’s a look at everything you need to know about dual agency to ensure your safety and the customer’s best interests.

dual agency

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How to Write Real Estate Listing Copy [Infographic]


Few things are as intimidating as the blank page. Maybe your skills have more to do with salesmanship and negotiation than with a pen and pad. For the next time you have to write real estate listing copy, here are some tips from to make your MLS listings stand out. You can also check out former graphics for more information on which words to use and which to avoid.

real estate listing copy

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Don’t Be That Realtor: 15 Traits That Can Kill Your Career


There are certain things you have to do well in order to be a successful Realtor.

There are also things you must avoid at all costs in order to stay a successful Realtor.

Below we outline 15 habits and traits that could cost you clients, and ultimately your real estate career. Don’t be that Realtor!


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New Survey Finds that More Home Buyers are Using Social Media In the Home Buying Process


According to the California Association of Realtors’ (CAR) 2014 Survey of California Home Buyers, “more home buyers are turning to social media in the home buying process than ever.” In fact, more than three-fourths of home buyers utilized social media during their home search.

Social Media

Why is this important, you may ask? The number of home buyers using social media is up from 52 percent in 2011. Prospective home buyers are utilizing these online platforms to obtain neighborhood information (44 percent), buying tips and suggestions from friends (44 percent), and to view their agents’ Facebook pages (42 percent). In fact, fewer buyers used Google to find their agents (down 18 percent from 2013 to 2014) and instead referenced their agent’s Facebook page. Meaning that if you’re still not on social media, you better start creating those profiles ASAP!

Other report findings included that 35 percent of buyers used social media for agent referrals, 33 percent for information on the neighborhood lifestyle, 31 percent for neighborhood amenities, 23 percent for home buying information and neighborhood profiles, and 20 percent to check out their agents’ YouTube channel.

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Another survey finding was that 91 percent of home buyers used a mobile device to access the internet during the course of their home purchase. This means that your real estate website should be mobile-friendly.

Overall, 78 percent of buyers used their phones to look for comparable home prices, 45 percent to search for homes, and 43 percent to take photos of homes, neighborhoods, and amenities.

Finding an Agent

The report found that “nearly all surveyed buyers (88 percent) used a real estate agent in 2014.” Of those that used Realtors, nearly two-thirds (or 65 percent) found their agent online. This is a significant increase from the 38 percent of buyers who found their agent online in 2003.

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Taking Action

If you haven’t already, make sure to invest some time in your social media strategy. Create profiles on sites like Facebook, Twitter, Google+ and YouTube, post regularly, and interact with other users. Not only will this create great networking opportunities, the Home Buying Institute reported that 40 percent of agents closed two to five deals as a direct result of their social media marketing efforts in 2013.

As we mentioned earlier, make sure your professional real estate website is mobile friendly. This will allow for more accessibility and added visibility.

Lastly, make sure you’re available to your clients and respond quickly to their emails, text messages, and general inquiries. According to the San Jose Mercury News, David Tonna, president of the Silicon Valley Association of Realtors, states that most buyers and sellers “expect instant response from their agent, preferring to communicate by email and even text messaging.”

However, keep in mind, while using mobile technology to respond to clients is crucial, it should never take the place of developing a personal relationship between yourself and your client. After all, as Tonna notes, “a strong, personal relationship is still at the heart of every business.”

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