As Edgar Dale conceptualized, we remember only 10 percent of what we read, but we retain 50 percent of what we see or hear. This is why producing visual content and participating in visual storytelling is so important when it comes to promoting your brand. Doing so is even easier given you work in an industry conducive to visual storytelling such as real estate.
Although having on page content is necessary—every one of your posts should include at least 300 words—Visually reports that posts with visual content generate 30 times more page views than posts with text alone. So how can you get started using more visual content to promote yourself and your brand? Here are five ideas to help you start engaging prospects visually.