By Jesse McCarl
By this point, we all know social media marketing is imperative to any business. Check out these videos to see how you can use social media for lead generation and conversion in your real estate business. For more information, check out our free ebook on the subject!
Facebook for Real Estate: Friendly and Functional
Facebook is the most popular social media network in the world, and has become a pivotal marketing resource for real estate agents.
To get started, build a Facebook personal or business page, depending on how you want to market yourself. Use this platform to promote your original content. Whenever you create a helpful resource on your personal site, be sure to market it from your Facebook page. Not very many people will regularly check your website or blog for new material, but if it happens to pop up on their Facebook News Feed, you will see more traffic, and eventually, leads.
Facebook also has a convenient system in place for creating, advertising, and managing events. If you are hosting an open house, use Facebook Events to announce the time and location. Then invite any brokers or customers you think may be interested.
Another way you can use Facebook is to advertise your newest listings. You can give each beautiful home its own album, making them easy to find and explore for all your followers. Then publicize your successes! With your clients’ permission, take a photo of them in front of their recently purchased home and tag them. This will gain you visibility and people will associate you with happy new homeowners!
As with all social media, Facebook interaction is a two-way street. Be sure to share helpful posts from other similar businesses and show gratitude to constituents who engage with your content. This is a great strategy for lead conversion. With these tactics in mind, Facebook will be an invaluable resource in effective marketing and lead generation!
Twitter for Real Estate: Megaphone with Mega Results
Twitter is an excellent platform for real estate marketing in its unique way that it promotes constituent engagement. Approximately half of all real estate agents actively use a Twitter account, and it’s easy to see why!
Twitter has a unique structure where you can promote and discuss whatever topics you choose, but you are forced to stay concise. This makes communication very efficient. This is a great place to promote your original content and resources from your blog or website. You can also announce open houses, broker previews, or community events.
Twitter also happens to be the creator of the ever-popular hashtag feature. This is where you post a number sign (or pound key) before a word or phrase with no spaces. This turns the word or phrase into a hyperlink so you can easily see what anyone in the world has to say about a particular subject. For example, if you search #firsttimehomebuyer, you can find local Twitter users who are in the process of, or have questions about, buying a home. When you engage with these people, it provides simple and effective lead generation.
It is easy to engage with other users. You can communicate with people even if you’re not specifically following each other. You can hold whole conversations just as easily as texting. All these elements make Twitter the perfect platform for lead conversion. You can demonstrate authority in real estate to your leads over Twitter, and then maintain dialogue to stay in touch with all prospects. Because Twitter serves as a non-stop news, ticker, it’s easy for some of your posts to get lost in the shuffle. Don’t hesitate to promote content or events for a second or third time.
With all these tactics in mind, Twitter will be a pivotal resource in lead generation and conversion!
Google+ for Real Estate: Network in Your Niche
Google Plus is a unique social media platform that serves largely as a networking spot for real estate agents. It’s a grat way to coneect with brokers, lenders, and other agents.
To start with, you can either develop a personal profile, or launch a new business profile. you don’t necessarily need the business profile if your focus is going to be personal branding as an agent. The business profile, however, is helpful for monitoring stats and web traffic.
Like many other social media sites, you can post pictures of listings, announce and advertise events, and promote your original content. The many faces of Google streamline your communication. For example, if you invite someone to an event on this platform, they can be notified of it in their personal calendar and reminded via e-mail.
Your page will also help you in SEO, or search engine optimization. When people search real estate needs, you’re more likely to turn up in Google results simply by having an active Google+ account. Google also automatically gives its users local, relevant results, so you’ll be introduced to clients in your community ready to act now. This serves as a great, organic lead generation system.
Google Hangouts are a resource on this platform similar to a video conference. Invite people to be a part of seminars addressing a variety of real estate discussions your audience is interested in. Explore Communities to build your referral network and learn new tips. Another thing that sets Google+ apart is its specialized demographic. With more of a niche market, Google+ is able to give your content a longer shelf life. This platform has a very interactive and supportive community that is eager to share content and learn from new people.
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