HouseHunt Network

A Blog for Real Estate Agents

Month: June 2014 (Page 3 of 4)

How Google Panda 4.0 Affects Your Real Estate Website

By Lolly Spindler

As of May 20, 2014, Panda 4.0, an update to Google’s current algorithm, was released. According to Search Engine Watch, 7.5 percent of English queries may be affected by this. So what exactly is Google Panda and how will version 4.0 affect your real estate website?

google panda 4.0

Give me quality content and I’ll give you better rankings.

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What Millennials Can Tell Us About the Future of the Housing Market

By Lolly Spindler

Millennials are criticized as being apathetic, self-obsessed, and social media-crazed, but the 36 percent of the Y generation that still live with their parents will have to move out and find a home of their own eventually. Although those under 35 years old currently make up only 29 percent of home buyers, that number is expected to double in the next five years and will only continue to grow. Based on a recent Houzz survey with 200,000 respondents globally, here’s what millennials can tell us about the future of the housing market.

Should I Stay or Should I Go?

While many homeowners are remodeling their homes because it’s cheaper than moving and they plan on staying there for the long run, millennials (at 36 percent) are more likely than any other age group to renovate to increase the resale value of their current home. In fact, millennials who are remodeling plan on moving to a new home within the next five years.

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Reaching Out to Out-of-State Leads

By Vicki Duong

Denise Bash of St. Johns, Florida recently contacted her sales and customer service representatives to share a truly positive story concerning an out-of-state lead she followed up with the weekend before:

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Real Estate Video Marketing [Infographic]



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How to Write Headlines that Drive More Traffic to Your Real Estate Blog

By Lolly Spindler

how to write headlines

Do you ever find yourself at a loss when it comes to writing a headline? Do you ever feel a bit intimidated by all of the great headlines and the sheer volume of content out there?

Don’t fear! By learning a few headline formulas and how to properly construct them, you can get your content in front of more people and make your mark in the blogosphere.

I recently downloaded and read the eBook “How to Write Magnetic Headlines” by Brian Clark of CopyBlogger and learned a lot of great techniques to apply to my own headline-writing. Therefore, I decided to summarize and share my new-found knowledge with a real estate tweak to make it more applicable to all those blog-writing-Realtors out there. What follows is how to get started writing headlines, as well as the basics and the alternatives of headline writing. Furthermore, there are 22 concrete headline examples and their real estate incarnations.

But before we start, there is something very important to know about headline writing: On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. Therefore, your headline has to be eye-catching and pique the reader’s interest, or it won’t get read. This is largely due to the inundation of information being thrown at us from all angles these days—people just don’t have enough time to read everything anymore.

As Brian states, “A poorly-crafted headline allows good deeds [like your content] to go unnoticed.” So take time to create well-crafted headlines, and let great content (and more readers) follow.

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