HouseHunt Network

A Blog for Real Estate Agents

Month: April 2014 (Page 1 of 4)

Virtual Staging

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We all know that home staging can boost the value of a listing exponentially. But what if you’re selling an abandoned property? Or the listing just doesn’t seem to pop in your MLS photos? Only 1 out of 10 people can mentally visualize the potential of a property. This means 90% of your customers need a home staged in order to truly fall in love! That’s where virtual staging comes in!

virtual staging

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How to Sell a Home Online [Infographic]

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This infographic marks the second installment of HouseHunt’s “How To” series for real estate professionals. This week we’re discussing how to sell a home online.

See Part 1: How to List a Home by clicking here.

Use this graphic for quick reference to the 9 key points to sell a home, and reference this blog for articles on each step along the way. After the jump, you’ll see links to dive deep into each step of this process!

HOW-TO-Sell-a-Home-Online

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How to Close Buyers

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Many people believe that buyers are closed when they find the home of their dreams, but there’s a lot more to it than that. As a Realtor, you need to know exactly how to close buyers: have a strategy and don’t depend on luck. Real estate expert Jim Droz recently hosted a webinar on how to close buyers effectively and efficiently, sharing where to find buyers and how to move the process along seamlessly. Here are some common questions about how to close buyers that were answered during the webinar.

how to close buyers

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14 Ways to Build Client Loyalty

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It costs more to find new clients than keep existing ones, but how exactly do you get people to stick around? Here are 14 ways to build client loyalty. By following these tips you won’t only foster client loyalty, you’ll keep future sales prospects in your funnel and referrals flowing your way.

Client loyalty

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Using Quadcopters for Real Estate Videos

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Quadcopters are becoming more and more popular for real estate videos these days. Although mostly relegated to high-end listings as of now, with the probable proliferation of the technology will come affordability for more Realtors.

Why remote control quadcopters as opposed to traditional handheld cameras? Quadcopters allow the mounted camera to fly around, over, and even inside of the property, giving an ethereal and otherworldly feel to the footage. You can check out the video below from Vancouver based real estate agents The Macnabs to get a feel for what quadcopters can do.

Although initially reserved for the bigger marketing budgets of high end properties due to price, quadcopters are becoming more accessible. Prices are as low as $140 for a quadcopter with built-in camera (although it may not have the best film quality), to more high-end quadcopters, like the Phantom, with GoPro mounts for around $600.

via QuadcopterHQ.com

via QuadcopterHQ.com

While the FAA regulations are still not set in stone when it comes to remote control operated “aircraft,” the current understanding is that if you’re in Class G airspace, meaning from the ground to 700 or 1,200 feet, you’re legally safe. There’s even more debate about if you’re flying drones for commercial purposes, spurred by Amazon’s wish to deliver packages by quadcopter, but laws on the issue are still not concrete.

If purchasing one for your brokerage isn’t feasible, you can always hire someone to shoot the listing video for you. Aerial541, based out of Montreal and Miami, “specializes in providing real estate photography for industry professionals.” They charge $99 and up for ground photography jobs and $199 and up for aerial photo and video jobs. All in all, the costs to hire a pilot will depend on location, size of the home, and hours needed for shooting.

So, whether you want to take marketing for a listing to the next level or impress your luxury clients with cutting edge technology, try using quadcopters for real estate videos and take your real estate business to new heights!

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