HouseHunt Network

A Blog for Real Estate Agents

Month: February 2014 (Page 1 of 4)

How to Screen Your Client’s Commitment to Move

“By Jesse McCarl

It doesn’t take long in a real estate career before you learn that people are flaky. You’ve probably walked a client through nearly every step of the moving process, only to have them change their mind at the last minute and deprive you of your commission check.

In the show Love It or List It, you meet a couple who can’t decide whether they want to remodel their home to meet their needs, or just move out and start fresh. They have a contractor come in to renovate their current dig and a real estate agent to show them some potential new spots. At the end of the episode, they choose to either stay in their freshly updated home (love it) or sell it to move (list it).

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What Determines If a House Will Sell? [Infographic]

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Bestselling agent Jim Droz continued his Releasing the Winner Within webinar series – exclusively for HouseHunt agents – last week. This third installment focused on listing interviews. At some point in your listing interview, you want to discuss with the prospective client the Critical Six Factors, or the aspects of the real estate transaction that will affect whether or not the home will sell.

So what determines if a house will sell? Below is an infographic to show you what the six factors are, and touching on how an agent should address them in a listing interview.

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Where to Go for Your SEO

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There’s a ton of information out there about SEO (Search Engine Optimization) techniques, tips and tricks. So how do you find the ones that really work? We give you some websites that have thorough, clearly explained, and innovative SEO methods.

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Real Estate Terms to Avoid

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In the name of political correctness, many real estate agents are changing the verbiage in their MLS listing descriptions and marketing materials. This is done to not only be sensitive to potential home buyers, but to avoid lawsuits.

real estate terms to avoid

While the terms agents are getting rid of aren’t legally banned by federal Fair Housing laws, they may be offensive to some buyers. And, according to NOLA.com, after the passage of the 1968 Fair Housing Act, “Congress amended the law to allow virtually anyone offended by an ad’s wording to sue for money damages.” In fact, real estate professionals who publish said offensive ads can face “tens of thousands of dollars in legal payments and attorney fees, the suspension of their business license, and even jail time.”

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5 Content Ideas for Your Real Estate Blog

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Sometimes it can be tough coming up with content for a blog, but there are many outlets from which you can get creative ideas. Take a look at our list of where to find great ideas and what to use for awesome content for your real estate blog.

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