Instagram is a great tool for showcasing photos of your properties, work environment and the surrounding community. With 150 million users, you have the opportunity to vastly increase your potential client base. Like Pinterest, it is completely picture based, with text limited to hashtags and descriptions of your shots. So, first things first: if you’re going to post photos on Instagram, sharpen your photo-taking skills. Learn how to photograph a property, what to capture and what to avoid.
Why Instagram for Realtors? It allows you to engage with users on a more personal level. Here at HouseHunt, we have “Workout Wednesdays” and “Fashion Fridays” as themed photo days on our Instagram. Create fun, themed days of your own (or steal ours) in order to spotlight your office culture. Post those alongside photos of your properties and pics of community hot spots and you have yourself a very diverse, fun and informative social media platform. Still not convinced? Other advantages of using Instagram include the ability to create cover photo collages for Facebook, use filters to give your photos different effects and note the locations of your photos with Photo Map.
If you’ve never been on or used Instagram before, here is a quick introduction:
Instagram can be accessed online or downloaded as an application to your Android or iPhone. You can create an account for free and cancel it at any time. Once you log on, you can connect your account with other social media platforms like Facebook or Twitter. This allows you to follow people that you’ve already deemed “friends” or follow on one of the other sites. You can also browse through random pictures, like them (by double clicking or tapping) and follow other users using the explore tab on the application. Add hashtags (#keywords) to your photos to garner more views and come up in search results for people looking for that specific keyword. For example, if you post a listing photo of a modern, one story house in La Jolla, California, you could use the following hashtags: #home, #onestory, #modern, #design, #lajolla, #california, #beach.
As with most, if not all, social media sites, engaging with your followers and other users is essential. Follow your clients and other people or businesses you find interesting, like your followers’ photos, and leave meaningful comments on photos you genuinely enjoy. Engagement is a great way to stay in front of your clients. Once you’ve closed a deal, continue to like and comment on their pictures. This will keep you fresh in their minds, lead to referrals, and remind them you’ll be there for their next sale.
Last but not least, it’s important to catch the eye of your Instagram audience. Rather than always following the rule of thirds, try different framing techniques. Adopt interesting angles to make your photos more striking and use various filters to give them different effects. Create collages with multiple photos when you can’t decide on just one, and play with hashtags to see which ones garner your photos the most attention.
If you haven’t noticed yet, the team here at HouseHunt is a little obsessed with this platform—we’ve come to know it inside and out, which is why we’re so keen on sharing our experiences with Insta (yes, it has a nickname) on our blog for our readers. Did we miss anything? If so, please feel free to leave any more tips or recommendations below!