HouseHunt Network

A Blog for Real Estate Agents

Month: January 2013 (Page 1 of 2)

Building Your Brand through Instagram: An Introduction

By Jaime Westman

How can Instagram benefit you and your business? Well coming from personal experience, a lot. Like a lot of businesses and new users, we weren’t sure if we were utilizing Instagram to its fullest potential, but learning is all about trial and error before succeeding. You have to learn to crawl before you can walk, and you have to learn to walk before you can run right?

If you’re thinking about using Instagram for your real estate business, do it. This series will give you some tips that will help you get started so that you can fully utilize this wonderful platform to your advantage.

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Closing Gifts: Do You Remember Why They Are Worth Their Weight in Gold?

By Jim Droz

The importance of a closing gift

Once upon a time, you worked with a couple who was looking for their first home. You spent most of your evenings and weekends with them, sometimes sacrificing lunches and soccer games, to help them find their dream home. Months later, they found the one—the missing mate to the glass slipper they had been carrying in their hearts forever, the perfect home. And so you squared away the paperwork, negotiated any last standing details, and closed the sale. You gave them the key, received your commission check, they lived happily ever after, the end.

Or is it?

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5 Tips to Improve Your Productivity in 2013

By Jim Droz

Productivity for Real Estate Agents
Setting up long-term goals is a great way to start off 2013, especially if it’s a goal that you can keep up on a daily, weekly, or even monthly basis. One resolution we like to make year after year is figuring out different ways to increase our productivity. Everyone has a different idea, but these are the ones we found were most helpful to us. Perhaps as Realtors you’ll feel the same. Share with us how you intend to make 2013 the most productive and successful year in real estate.

1. Make a list and prioritize. Before you head out from work, spend a few minutes making a list of projects and goals that you would like to accomplish the following day. Larger projects should take precedence and should go to the top of the list, unless you’re the type who works well under pressure and can focus better during the second half of the work day.

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Politely Lay Down the Law When it Comes to Objections

By Jim Droz

Handling Client Concerns and Objections

Sometimes I feel like I’m on an episode of “Law and Order” with all the objections flying around. They’re common in that television genre but even more so, it seems, when dealing with high-strung clients. But it’s important to remember that we’re dealing with a person’s emotions and finances, so it’s best to have a few guidelines:

    Listen to the objection and maintain eye contact at all times.

    Respond appropriately. If it makes sense, let it stand; if not, rationally explain the reasoning why the idea won’t work.

    Empathize by telling them you’ve dealt with similar situations before.

    Explain how going in another direction will be in their best interest.

    Ask if they understand your reasoning and if they agree. If they’re still hesitant, give them examples of experiences you’ve had in the recent past regarding similar scenarios.

Even with prices starting to rise in most areas of the country, getting sellers to realize that their home isn’t worth what they expected remains one of the trickier jobs we have.

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Engaging Conversations Start with Good First Impressions

By Jim Droz

We often think of first impressions as physical, such as what a person is wearing or what he or she looks like. But we’re way beyond that these days as first impressions have taken on a whole new meaning. Today, particularly when it comes to consumers, a good first impression involves what’s available on your website and how the information is presented. As they say, you never get a second chance to make a good first impression, so keep these things in mind when it comes to your website and initial contacts with leads.
Lead generation for Realtors
Different strokes for different folks
Some agents use similar first-contact approaches for every lead. That’s not a good strategy because each lead has differing motivations in searching for a home. Rather than sending the same form e-mail or using the same phone script, evaluate the information you have about the lead and adapt your strategy from there. What you discover from the lead source or the search data they’ve provided is crucial to the success of your initial contact. Use the information to create talking points; otherwise you’re basically making a cold call, which nobody likes to get or make.

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