By Jim Droz
If you’re not a player in the short-sale or REO marketplace, now is the time to get in the game. It often takes practice and patience, but once you get the hang of it, the methods can be good for your business now and in the future.
Let’s focus on a technique that can lead to a pipeline of short-sale listings. It involves targeting specific groups of homeowners with a blanket mailer. The letter should focus on solving financially related, homeownership issues with goals of giving the distressed homeowner hope and creating an image that makes you the agent to call.
Start with a title that encourages the recipient to continue reading. Such as:
“If you’re struggling to make your house payments, I’ll tell you your best possible options.”
The first paragraph should introduce its purpose. For example:
“Terms such as foreclosure, auction, default, trustee sale and short sale are prevalent these days. Of those, a short sale results in the best-case scenario for the seller, the bank and the economy.”
Then introduce distressed homeowners to their options, which include: Continue reading Building a Pipeline for Short-Sale Listings