HouseHunt Network

A Blog for Real Estate Agents

Month: November 2012 (Page 1 of 2)

Yelp Can Help Boost Good Service and Reputation

By Jaime Westman


The old adage that no news is good news doesn’t apply to online reviews. A real estate agent who has a site with no reviews is worse than one with 20 reviews, even if a couple are negative. That’s because no reviews might be perceived as inactivity or indifference.

Asking a client for a review can be awkward, but it’s becoming more common and seen as a good way to circulate positive testimonials. If you’re uncomfortable asking someone for a review, include it in your wrap-up session via a questionnaire or inform your client that you’ll be sending one in the mail. Just explain that you’d really like to get some feedback on how you did and if their comments can be used on a site such as Yelp.

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Introducing an Introduction to Yelp!

By Jaime Westman

I recently stayed at a nice resort and, when checking out, was asked about my stay. Everything was impeccable and I told the person that. A couple days later I got an e-mail that again thanked me for my visit and included a friendly nudge to write something positive about my stay on Yelp or another review site.

I thought it odd that such a hotel would solicit comments from guests, but I guess that’s the way of the world these days. It’s also becoming an increasingly popular way for real estate agents to get noticed as well. Obviously, good reviews can attract new clients but a bad review, or someone trying to manipulate the system, could have the opposite effect because it’s difficult to get negative reviews removed, no matter your reasoning.

So is it a good move or bad? Since I think the majority of people have good intentions, I’ll take the high road. So if you’re thinking about starting a Yelp business account or are looking for ways to boost the one you have, here are some things to keep in mind:

    Fill out your profile with relevant personal information and all of your business and office information, especially phone numbers, websites and other social media sites where you have a presence. And be sure to add a professional head shot or picture of you helping clients if possible.

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Wrap Up the Year with Profitable Planning

By Jim Droz

Be Successful in Real Estate

Tis the season for debate on whether putting a house on the market is a good move or not. While it’s true that the time between Thanksgiving and New Year’s Day is stressful and busy regarding holiday functions, the same can’t be said for real estate agents who wonder what to do during this traditionally slow time for selling.

What to do? Glad you asked.

Even if your leads are down, these weeks are great for reconnecting with former clients and your database on a personal level. Reach out to them via e-mail or a phone call and chat or set up a time to meet. You might be surprised how many of these people know someone who’s interested in buying or selling a house, if not now then a few months down the road. But you’ll never know until you reach out, which this time of year can also double for spreading holiday cheer. That can also be accomplished by sending holiday notes or small gifts to former clients to let them know how much you still appreciate the time spent together during your transaction.

The extra time should also be used to put a nice bow on the year while preparing to ring in 2013 with all systems set and ready to go.

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6 Quick Tips for Selling During the Holidays

By Jim Droz

Selling During the Holidays

The holidays are all about tradition, family and feelings of warmth. Buying or selling a house typically isn’t on that list but circumstances and emergencies don’t follow a calendar, so the task sometimes can’t be avoided this time of year.

The good news for buyers is that there’s less competition, so finding the right price might be easier. For sellers, there’s more of a captive audience because people looking for houses during the holidays tend to be serious and not just browsing. Real estate agents who have sellers on their holiday list can do a number of things to help the transition go smoother for one and all before and while the house is being shown.

    Hang a festive wreath on the front door and make sure a fresh welcome mat is visible before people step inside. If you’re in a warm-weather climate, potted or planted poinsettias near the entrance can be both decorative and evoke a warm holiday feeling.

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Don’t be Shy on Social Networks

By Jaime Westman

social media for real estate
There were 300,000 tweets a minute during the recent election’s peak hours, which shows the power and scope of social media. Even President Barack Obama’s first message to the public after learning of his re-election was on Twitter to his 23 million followers. We mere mortals can’t possibly attract that much attention, but using every device at our fingertips to generate leads is something all agents should be doing. Concentrating on Facebook, Twitter and LinkedIn is a good start, so here are some things to keep in mind when it comes to optimizing your profile on those sites.


    • On your profile page, make sure your company link takes users to your business Facebook page. It’s another good way to drive traffic there.

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