HouseHunt Network

A Blog for Real Estate Agents

Month: October 2012 (Page 1 of 3)

Google Nexus Tablet: Is It Right For Your Real Estate Business?

By Jaime Westman

Keeping up with Technology

Priced at $199 and $249 for the 8 GB and 16 GB models, respectively, the Google Nexus 7 is currently blowing the competition out of the water. It’s only been out on the market a few months, but as of now, the Nexus 7 is probably the best thing that’s happened to the tablet market.

At only 7 inches and 340 grams, this tiny tablet is considerably smaller and much lighter than the iPad, fitting easily into purses and briefcases. Plus, the Nexus 7 is fitted with scratch resistant glass made from Corning Incorporated, makers of the popular Gorilla Glass.

While the Nexus 7 boasts that it was “designed with gaming in mind” and built specifically for Google Play, there is potential that it can be used as a tool for business related activities and web browsing thanks to the NVIDIA Tegra 3 quad-core processor and the latest Android OS, Jelly Bean 4.1.1. The tablet also comes with 1 GB of RAM and either 8 or 16 GB of memory. A front facing camera and microphone make it ideal for videoconferencing and for Google Hangout.

For business purposes, you’d have to rely on cloud services like Dropbox or Google Drive but once installed, you’d automatically lose about 2 GB of storage on your tablet. The Nexus 7 is also excellent for tracking and setting up appointments via Google Now, which can be compared to Apple’s version of Siri as the program is speech focused. Another terrific selling point is the battery life; the Nexus’ battery life is good for up to 9 hours and 300 hours of standby time. You also get a built in Bluetooth for headsets and keyboards.

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Do Your Leads Have Baby Fat?

By Jaime Westman

baby

So while I’m at the gym trying to work off the day’s stress (and the last 18 pounds to my goal), I’m looking around my gym, watching how everyone is working super hard to achieve their goal—whether they’re trying to lose their baby weight, prep for the next marathon, or are just trying to maintain a healthy lifestyle—and I can’t help but wonder, “Are my agents doing the same thing?” Not working out, I mean, although I’m sure a lot of them are doing that too. I mean in the sense of cultivating and following up on their leads, farming within their HouseHunt territories, and maintaining a presence in their potential clients’ minds.

Unfortunately, a lot of times this isn’t the case and that makes me sad. Why? Because that’s new and future business just going down the drain and who do these agents have to blame? Let me tell you, it’s usually not themselves that they point the fingers at first—it’s the lead generating company that gets yelled at, whether it’s HouseHunt or another one of our competitors. This isn’t acceptable and let me explain why before everyone starts getting out the pitchforks and lighting up their torches.

You all know that I’ve been on a journey to get myself back to my ideal post-baby weight. It’s significantly harder to do so when you have a full-time job, a 16-month-old baby boy at home, and you’re trying to work out like crazy in between. But the way I see it, I’m in it for the long run and to do that I have to work smarter, not harder.

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Instagram Sets the Stage for More Imaginative Photos

By Jaime Westman

You know a social media company is on the right track when it gets the attention of Facebook, which Instagram has done. The company recently paid $1 billion for the free photo-sharing network, which gave the app instant celebrity and credibility. Have you tried Instagram yet for your real estate marketing? If not, snap to it, because more and more agents are discovering how useful the service is for sharing photos on their social media sites from their phones or other mobile devices.

Sharing photos of listings, the neighborhood and other nice facets of your community are great for your business, and Instagram is rapidly becoming the platform for doing it, as well as for editing, cropping and filtering your images. If it sounds intimidating, Instagram’s site can assist you there, but here are some ways the service can help real estate agents in case you need a nudge:

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Getting Started with Google AdWords

By Jaime Westman

Most real estate agents are searching for ways to get their message out faster and more frequently. Naturally, Google has a way to help with that. Google AdWords is a pay-for-performance product that lets you determine your costs based on objectives. You pay only when a prospect clicks on your ad to visit your website, which also enables you to track visits. Since Google can target users by location, it allows you to reach home buyers and sellers in your areas. Whether the service is right for you depends on numerous factors.

How it Works

Google uses an “auction” to determine which ads show on a particular results page based on keywords and other target settings, such as geographic location. Google then determines where ads are ranked and displayed based on a quality score.

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Be Outstanding on Social Media Sites

By Jaime Westman

The opportunity for us to find clients online and close more transactions through social media has grown by leaps and bounds the past few years. But if we don’t do it right it likely will just be a waste of time and effort. That’s why expert insight comes in handy, and Matt Heinz, the author of “Successful Social Selling,” was gracious enough to answer a few questions regarding the best way real estate agents can accelerate their marketing efforts and get more referrals, among other benefits.

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