If you’ve heard that blogging is essential to your marketing plan but haven’t put fingers to keyboard yet, perhaps you need a nudge. Pardon my elbows, but here goes. This idea came to me after I was alerted to a series of webinars focusing on real estate blogging. The first – surprise! – was on getting started.
Generally, there are two types of posts – those geared toward peers and others targeting consumers. The style, language, content and professionalism will vary according to the intended audience. You can be a little edgier and use inside terms when writing for other professionals but that might not work for the general public. It’s always a good idea, however, to have good sentence and paragraph structure and to be as professional as possible. Once posted, your words are out there, and typos and improper grammar won’t reflect well on you no matter your intentions or target audience.
Other tidbits to keep in mind:
Read all about it: Before you write, read what other agents are blogging about. Don’t do this to copy them but to get ideas and to see what styles are effective. Also, if you’re a fan of certain magazine writers or other bloggers figure out why that is and try to emulate those styles as best you can.
Reel them in: You have about 10 seconds to capture the imagination of a reader, so putting some words or sentences in bold type will at least get important words noticed. If that proves to be captivating they’ll likely