HouseHunt Network

A Blog for Real Estate Agents

Month: August 2012 (Page 1 of 3)

Dictionary Inducts New Real Estate Terms

By Jaime Westman

The real estate term “underwater” is here to stay. Look it up. You can do so because the term commonly used now in the housing industry has made it to the big time – Merriam-Webster, which recently included it in its dictionary passages.

According to the 2012 update, underwater in the real estate sense is defined as “having, relating to, or being a mortgage loan for which more is owed than the property securing the loan is worth.” And while it’s unfortunate that such a definition had to come about, there was semi-good news recently when national outlets reported that underwater mortgages had dipped slightly from the end of 2011 to midway through 2012. Perhaps a new definition for “treading water” will be next.

Other commonly used words associated with housing, technology and the economy added to the dictionary include:

Read More

Please Prospects with A Site Done Right

By Jaime Westman

One of the major changes in real estate in the past few years is how consumers acquire information. Before the Internet started having a major impact on our business and personal lives, someone looking for a house had to pick up the phone and call us. Gotcha!

Today most consumers can – and prefer to – get their information online. So it’s up to us to make sure they get it and know that we’re the person to contact when they’re ready to buy. A recent Webinar discussed this topic. Here are some tips:

Read More

Remember Your Lines—Follow A Script!

Published by Jim Droz

Verbal communication is of paramount importance when first meeting a prospective client. To make sure you communicate effectively, you should always have a script when talking to new buyers and and sellers in real estate. Here are the key points to include in your script, and why it matters:

Script Remember Your Lines

I recently talked to a new HouseHunt agent in Seattle who is thrilled about the upturn in the market and that more people are starting to search for homes again. In fact, he can’t stop talking about it.

Read More

Why You Should Embrace A Mixed Marketing Strategy

By Jaime Westman

Old-school networking involves meeting and greeting, attending civic events, phone calls, doing lunch, joining organizations, volunteering and, in general, shaking hands and kissing babies.

Social networking is electronically showcasing your brand, promoting your skills, advertising events and open houses, broadening your reach, driving traffic to your websites and allowing prospects and clients to easily discover you and offer instant feedback.

So what works best?

Read More

Going Beyond the Call of Duty

Published by Jim Droz

We have a chance to make a good first impression on clients, especially those new to the area. And, boy, can it pay off when we do! I recently heard from an agent in St. Petersburg, Fla., who let us know that he was doing well and that an interesting thing happened regarding his first HouseHunt clients. The family bought a house in September 2010 for $260,000, sold it this year for $305,000 and bought another house for $1.5 million. That alone is outstanding news but not the fascinating part of the story. I’ll let Don Killam, who works with Diane Cape at Future Home Realty, tell the tale about the clients and how a simple act of kindness can go a long way:

Read More

Page 1 of 3

Powered by WordPress & Theme by Anders Norén