HouseHunt Network

A Blog for Real Estate Agents

Month: July 2012 (Page 1 of 2)

July’s New Home Construction Building a Good Foundation

Published by Jim Droz

A foundation is being built for the housing recovery as 2012 makes the turn toward the backstretch of a year many see as the start of something good, or at least a lot better than the previous five or six years. That foundation, appropriately enough, is coming from homebuilder confidence. A report from the National Association of Home Builders in July showed the largest one-month gain since September 2002 in the newly built single-family home market. Gains were shown in homebuilder confidence over rising sales conditions, prospects for future sales and traffic of prospective buyers.

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Do Something Extra

Published by Jim Droz

The best things in life are free. Or so I’ve heard. The past few years we’ve all probably felt like we worked for nothing because of the economic downturn. But if you’re handed lemons, you might as well make lemonade, and sometimes gestures big and small can make the difference in whether or not we attract clients or seal the deals.

Reports from HouseHunt agents and real estate tracking agencies are showing an uptick in activity in 2012, so more people are getting off the sidelines and entering the market. Are you prepared to do all you can – within reason – to get their business?

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Navigating the Latest Market Trend

Published by Jim Droz

If a Realtor was sent to the blackboard by a math teacher these days, he or she might write this equation: More buyers + fewer houses = help!

National surveys and HouseHunt’s second-quarter market conditions report show an increase in housing activity and a decrease in inventory in parts of the country. Working through foreclosures and short sales, however, remain a sticking point to more upward movement. While national reports show the nation’s shadow inventory shrinking by about 30 percent since early 2010, HouseHunt agents in parts of Georgia, California, Arizona, Minnesota, Maryland, Massachusetts, Nevada, Texas and Florida say foreclosures represent from 30 to more than 50 percent of houses in their market.

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How Much Do Realtors Work, Earn & Spend? via Activerain

By Jaime Westman

An ActiveRain survey shows that if you’re not keeping up with the Jonses – or Smiths or Andersons or Murrays – in the use of technology you’d better get started or risk being left behind.

The survey of 2,000 real estate agents reveals that many are investing in a variety of tools to expand their reach to customers, with 63 percent saying they have an Internet Data Exchange (IDX) website that features home listing feeds from their MLS at an average expenditure of $75 a month. Additionally, 62 percent say they use tools that help them create comparative market analyses for clients ($73) and 51 percent use customer relationship management software ($46) to help manage their customer leads.

The survey also found that 40 percent of agents still rely on direct mail ($108) while about 45 percent use search-engine optimization, blogging and social media ($47) for their real estate marketing efforts. Also, 32 percent of respondents say they pay for online leads through a variety of generation systems such as HouseHunt.

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How to Acquire an Online Audience

By Jaime Westman

A curator sounds like – and actually is – someone who oversees items at a museum or library. Nowadays it also means someone who reads, gathers, sorts and presents information from a variety of sources for distribution on social media platforms.

In other words, it’s you. What? You didn’t know that was part of your job description as a real estate agent? Well, it should at least be creeping into your vocabulary or onto your to-do list if you want to get your name and message out to the masses. Even if you’re not a polished writer, you still have something to say. Using other sources for material – whether it’s technical, humorous, enlightening or in another form – is a good way to get noticed and move up the ladder on search engines because of linking, sharing and “likes.”

I just listened to a Webinar that had some useful ideas for people who aren’t very active on social media or who are hesitant to get started because of a lack of knowledge. Here are some tidbits from that and other things I’ve read about how to acquire an online audience.

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