Published by Jim Droz
Think about one of your favorite books. What do you like about it? Chances are it’s descriptions that paint a mental picture or put you inside a character’s mind.
We live in a visual world but the written word still has power. How you and your client list a home is a good example. Showing photos or posting a video are good ideas, but how you describe a room, special feature or the neighborhood can go a long way toward piquing a buyer’s interest. A sharp turn of a phrase might get a prospect in the door, whereas a dull description could keep them from even stopping by.
While a house listing isn’t a novel (and keeping things tight is important), you’re still trying to catch the eye of a specific audience. Here are some ways to get that done: