By Jaime Westman

The increasing popularity of online video sites such as YouTube shows that people love being visually entertained or stimulated while digesting their information. Having a video message in your e-mails, therefore, makes sense for marketing, especially in the real estate industry. Besides being an extra informational tool on your website, a sharp real estate video can offer consumers a preview of what you offer or a teaser of what one of your featured properties looks like.
Like any type of online marketing, an onslaught of e-mails can be annoying and impersonal. If you get associated with that type of message, prospects will likely start deleting your e-mails without opening them. But a video e-mail can make you and your message stand out, and you don’t necessarily have to be a high-tech genius or budding thespian to make them work.
Services such as BombBomb and Eyejot have systems set up for real estate agents and can help you create, send and track video e-mails, newsletters and other forms of online promotions. Some services also have features including streaming video, video analytics, iPhone apps, video e-mail templates, auto responders and drip campaigns. And other practical uses of video e-mails include staying in contact with relocation clients, staying in touch with past clients and referrals with holiday or birthday greetings and sending market updates to current buyers and sellers.
Read More