Published by Jim Droz
Signs point to the housing market heating up enough this summer where buyers might get caught in a bidding war on a house they’re looking at. Yes, the phrase “seller’s market” is creeping back into the real estate vocabulary so if you haven’t dealt with multiple offers for a while it’s a good idea to dust off your skills again.
Published by Jim Droz
If you’re a goal-setter, chances are you’re a go-getter. That’s all fine and good, especially in this business, but a little perspective also should come into play. Finding a balance between a maniacal work life and a relaxing personal life can be tricky. But work-life balance is doable if you look at life with a wider-angle lens instead of focusing solely on the finish line.
It’s best to allow adequate time to achieve your goals and have checkpoints along the way. Set priorities and know that it’s OK to step back and smell the roses once in a while. As a Realtor you have plenty of resources at your disposal professionally and personally. Be sure to use them because we all need help from time to time.
Image is everything. Or so it’s been said. Your appearance during client meetings is obviously important, but have you given much thought to how your website looks? It’s pretty important as well because a sharp, clearly defined, informative and easy to utilize online presence can get you noticed and contacts. Whether you’re able to set a site up a site yourself or have an expert do it for you, there are a few basic things to keep in mind, with content, design, search boxes, market updates, contact information and a little personality at the top of the list.
Published by Jim Droz
In golf parlance, Sandy Schack negotiated several hazards in a short period of time to seal the deal on a recent transaction.
Schack, whose real estate territory of Bay Hill, Fla., is one of the top golf communities in the country, aced the test put forth by the father and manager of budding Japanese star Ryo Ishikawa during this year’s playing of the Arnold Palmer Invitational at Bay Hill Golf Club. Her efforts led to a $500,000 transaction, with the majority of paperwork and negotiations completed before the conclusion of tournament week.
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Schack said that her HouseHunt website received more than 200 leads during tournament week, including the one from Ishikawa, who won’t turn 21 until September but already has 10 professional victories worldwide.
The increasing popularity of online video sites such as YouTube shows that people love being visually entertained or stimulated while digesting their information. Having a video message in your e-mails, therefore, makes sense for marketing, especially in the real estate industry. Besides being an extra informational tool on your website, a sharp real estate video can offer consumers a preview of what you offer or a teaser of what one of your featured properties looks like.
Like any type of online marketing, an onslaught of e-mails can be annoying and impersonal. If you get associated with that type of message, prospects will likely start deleting your e-mails without opening them. But a video e-mail can make you and your message stand out, and you don’t necessarily have to be a high-tech genius or budding thespian to make them work.
Services such as BombBomb and Eyejot have systems set up for real estate agents and can help you create, send and track video e-mails, newsletters and other forms of online promotions. Some services also have features including streaming video, video analytics, iPhone apps, video e-mail templates, auto responders and drip campaigns. And other practical uses of video e-mails include staying in contact with relocation clients, staying in touch with past clients and referrals with holiday or birthday greetings and sending market updates to current buyers and sellers.
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