Millions of people watched the Super Bowl in January, with many not knowing the difference between a first down and a touchdown. But the networks and advertisers couldn’t care less about the viewers’ sports knowledge. The latter was more than eager to take advantage of the opportunity – at $3 million-plus per ad – to put their companies, products or services in front of a captive audience’s eyes.
Permanent link to this article: http://www.blog.househuntnetwork.com/2012/02/dripcampaign/
Even though you’ll never sell a house to Mickey Mouse or Fred Flintstone, you’ve likely received e-mails from these guys in the past. Maybe you’ve even heard from George Jetson, Dudley Do-Right or Yogi Bear as well.
Unless it’s Halloween, these people obviously don’t exist, but real people did type in those names when looking at your real estate site. And since they’re looking, chances are they’re thinking about buying a house. But is it a good lead or a bad one? Since you don’t know at first, you have to treat it like the former unless you get a bounce-back or other error message immediately after responding.
Permanent link to this article: http://www.blog.househuntnetwork.com/2012/02/qualityprospect/
