By Jim Droz
Corporations spend tens of millions of dollars for 30 seconds or a minute of your time on a daily basis. And that’s only advertising coming from your TV. But no matter the medium, most products sold are considered impulse buys. Businesses use all types of methods these days to get people to buy their products, with many techniques hoping to capitalize on curiosity or a sudden urge.
That method isn’t the best for everyone, however, and Realtors should be at the top of the don’t-do list. The benefits of customer care and concern and the power of long-term relationships and morality are too often ignored, and forgotten is the residual income an extended relationship can build.
Times are tough, but making earnings the focal point of a business opportunity can threaten an agent-client relationship. Take time to discover the needs of your client and his or her family. What best suits their needs might not lead to the biggest commission check but could lead to something better down the road as word gets out. Sometimes the client isn’t sure what they want, so it’s up to you to act as a guide.
Communication is crucial, because a client can get overwhelmed by all of the things that transpire in the process of buying and selling a home. As an agent, your information is like a lifeline to your client. Don’t just give your client a sales figure to put the house on the market for. Be able to provide multiple examples of similar local houses that have sold and that are presently on the market.