By Jesse McCarl
Agents should always feel encouraged to go above and beyond with their self promotion. So much of working in real estate has to do with advertising your business. Some of the more extreme marketing tactics, however, may be considered too over-the-top.
Let’s count down the 5 most ridiculous marketing strategies the world of real estate has ever seen:
Actually, this particular open house – hosted by an innovative Boston agent – also included champagne on ice, a harpist, and more. The most absurd element, however, has to go to the psychic. She was brought it to evaluate the aura of the estate, wish well on the possible owners, and foresee the future of the property.
The property had no offers by the end of the open house.
Sex sells. It can sell beer and burgers… why not real estate? Pictured is Kieren Gray, a agent in Australia, who wanted to breathe new life into an old listing he was struggling to move.
The listing sold quickly after the video went viral. For another example of how a lack of clothing sells real estate, check out this post on ActiveRain.
Are you highlighting the open lawn space available at a listing? Want to show how kid-friendly a neighborhood is? Well then obviously you should host an entire carnival in place of a regular open house. That’s exactly what one agent in New York did for her broker preview. Balloon animal artists, bounce houses, face painters, and more filled this space with free family activities and one not-so-free luxury listing.
If you haven’t heard of Cards Against Humanity, it’s an adult (and by adult, we mean inappropriate) version of Apples to Apples. A Toronto-based real estate company, Buzz Buzz Home, took it upon themselves to make a (still very adult) real estate themed version of the game. The NSFW deck can provide entertainment for cynical agents and customers alike. And since each card features the company logo and information, the benefits of this unique advertising are evident.
Easily taking the #1 spot for the most extreme marketing in real estate is Huizen Promotion Agency, who built a roller coaster through his listing as a guided tour. The listing was in The Netherlands, because obviously this would never fly in lawsuit-happy America.
Have you ever seen extreme marketing tactics more ridiculous than those featured on this list? Or, better yet, have you ever been responsible for something even more ludicrous? We’d love to hear about it in the comments below!