The “Do’s” of Online Customer Conversion – A Checklist

By Jim Droz

Welcome to the second part of our two part series covering HouseHunt’s Online Customer Conversion Checklist.

On tuesday, I covered all of the “don’ts” as it applies to closing online customers, and today I’m going to share with you a list of all things you should do beginning at the moment you receive your online lead.

Immediately after receiving a lead (Key to Immediate Sales):

Do: Contact every customer immediately – Leads will go bad quickly

Do: Call the customer if there is phone number given on the lead

Do: Email the customer a personalized email if an email address is given

Do: Use text message if you are not using a Blackberry to receive leads

Do: Delete all leads that have a bad email and a bad phone number

Do: Provide the information asked for on received lead form

Do: Enter the lead into a customer database system. HouseHunt’s Total Internet Marketing System is a perfect system for customer management

Do: Assume that even unresponsive customers will turn into future business

Lead Follow Up (Key to Building a Residual Business):

Do: Plan on following up with all customers until they buy (many sales are closed after years of contact)

Do: Use the following methods of contacting your prospects:

1. Automated follow-up systems included with Total Internet Marketing system

  • Monthly Newsletter – Good Neighbor Newsletter
  • Holiday Greeting Cards
  • Action Plan by lead types
  • Send listings automatically

2. Handwritten personal notes and real estate information

3. Periodic phone calls

Building Your Brand (Key to being Recognized as the Community Expert):

Do: Create your resume so it can be displayed on your website

Do: Enter several client testimonials so they can be displayed on your website

Do Remember Each Lead is an Opportunity for Business. The one customer you don’t give 100% to may be the sale you lose!

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Online Customer Conversion Checklist Part 1 – The Don’ts

By Jim Droz

Welcome to the first of a two part series on HouseHunt.com’s Checklist for Internet Lead Conversion. Specifically, we’re going to focus on the do’s and don’ts.

Today we’re going to look at a list of don’ts, so make sure to come back tomorrow for all the “do’s.”

Don’t Miss the Opportunity to create an incredible Internet Business – Remember: An Internet customer is not a piece of paper or an email, it is an actual person. Never forget that.

Don’t wait to contact your leads – Most customers sign with the first agent who makes contact and provides them with the information they are looking for. Be that agent.

Don’t assume that the price range indicated is the actual price range the prospect can afford – How many times have you heard of a customer seeing “the perfect home” and suddenly being able to afford more than you thought.

Don’t discard unresponsive customers – Keep them on a repetitive contact plan and don’t give up on them. When they’re ready to move, they’ll respond.

Don’t wait for a response before sending information – Get you services and product (which is YOU) in front of every customer you can as soon as possible.

Don’t give up phone calling – Most sales don’t happen until sometime between the 5th and 12th call.

Don’t assume that an unresponsive customer is a bad customer – Remember that the moment they respond, they become a “good” customer. Keep giving them information to respond to.

Don’t stop sending listing and marketing materials unless they specifically ask you to stop.

Remember, come back tomorrow for a much larger list of the Do’s when it comes to converting online customers!

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Patience Pays Off for HouseHunt.com Agent in Minnesota

By Jaime Westman

How poor are they who have not patience!

– William Shakespeare (1564 – 1616)

A good thing is always worth the wait. Especially when it comes to a business investment that is sure to bring legitimate growth and profit.

A few months ago, Larry Boatman of Keller Williams Integrity Realty, made the decision to invest in his business by choosing to become a HouseHunt.com exclusive member. Right away, the customers began to roll in rather quickly, but the natural buying cycle was playing a role as well.

However, Larry knew HouseHunt was a good move in the long-term and remained patient and persistent. One week ago, Larry contacted HouseHunt with some great news.

“We did it!” Larry said. “First HouseHunt lead closed. Next one is set for August 12th.”

Of course, a sale is always something to celebrate, but Larry is also excited and optimistic because his pipeline of customers has grown significantly over the recent months as well. Larry has now placed himself in a prime position to enjoy even more success over the coming months.

His hard work and patience have created big opportunities, which will in turn create big profits, and in the process has become a prime example of patience paying off…literally!

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Online Customer Conversion Checklist Part 1 – The Don’ts

By Jim Droz

Welcome to the first of a two part series on HouseHunt.com’s Checklist for Internet Lead Conversion. Specifically, we’re going to focus on the do’s and don’ts.

Today we’re going to look at a list of don’ts, so make sure to come back tomorrow for all the “do’s.”

Don’t Miss the Opportunity to create an incredible Internet Business – Remember: An Internet customer is not a piece of paper or an email, it is an actual person. Never forget that.

Don’t wait to contact your leads – Most customers sign with the first agent who makes contact and provides them with the information they are looking for. Be that agent.

Don’t assume that the price range indicated is the actual price range the prospect can afford – How many times have you heard of a customer seeing “the perfect home” and suddenly being able to afford more than you thought.

Don’t discard unresponsive customers – Keep them on a repetitive contact plan and don’t give up on them. When they’re ready to move, they’ll respond.

Don’t wait for a response before sending information – Get you services and product (which is YOU) in front of every customer you can as soon as possible.

Don’t give up phone calling – Most sales don’t happen until sometime between the 5th and 12th call.

Don’t assume that an unresponsive customer is a bad customer – Remember that the moment they respond, they become a “good” customer. Keep giving them information to respond to.

Don’t stop sending listing and marketing materials unless they specifically ask you to stop.

Remember, come back tomorrow for a much larger list of the Do’s when it comes to converting online customers!

Find us on Google+