By Jim Droz
“If opportunity doesn’t knock, build a door.” – Milton Berle
If you want to close more sales, you need more customers.
To get more customers, you must introduce your product, yourself, to more people.
A successful real estate career is that simple.
You don’t have to be an Einstein to thrive in our industry. If your career isn’t turning out as well as you would like, product introduction is most likely the source of the problem.
In today’s real estate environment, there is an incredible reliance on electronic methods. For example, there are literally millions of websites available to the consumer; so many in fact, the effectiveness of any one site has become diluted unless an agent is involved with a service like HouseHunt, where there is a level of exclusivity, a complete dependence on the Internet for one’s success is not likely to succeed at all.
While it’s become necessary to adapt your business to the Internet, it’s just as important not to forget some of the more traditional methods of meeting people: