By Jesse McCarl
Based on the National Association of Realtors survey about Realtors and their use of technology, here’s a look at the highlights YOU need to know, in one easy-to-share infographic. Take a look at the ways agents use technology, how it’s applied to mobile devices, social media, and lead generation. Real estate agents technology is constantly changing; here’s how you keep up!
The most types of technology for a real estate agent include: email, cell phone, tablet, contract software such as Docusign, listing databases, social media, customer relation management, and apps for note-taking.
The top reasons agents gave for using technology in their business becasue they want to be able to conduct business wherever they go, and they want to appear tech-savvy to impress customers.
Realtors spend a median of 44% of their time doing business on their mobile devices. Every year agents spend a median of $845 on technology for their business.
94% of agents use mobile devices to communicate with clients.
68% of agents use mobile devices to take and post photos.
62% of agents use mobile devices read industry news.
41% of agents use mobile devices to manage and organize documents.
35% of agents use mobile devices for customer relationship management (CRM).
91% of agents use social media, and 77% are at least “somewhat comfortable” with it. 70% use it for building relationships with customers, 64% use it for marketing and exposure, and 43% use it for prospecting new clients.
Facebook is used by 77% of Realtors, the same as last year. LinkedIn is used by 75%, up slightly from last year. The next most popular social media platforms for real estate professionals are Google+, YouTube, and Twitter.
22% of agents say they get the most leads from their company website. 15% say the most leads come from a personal website. And 10% come from Facebook (no exact stats on other social media platforms).
72% of agents have their own website, and it costs about $761 annually to maintain that site.