6 Mistakes to Avoid When Blogging [Infographic]

By

Blogging is very essential in real estate, but many agents make the same common mistakes. Here are a few that you should avoid when blogging.

blogging2 6 Mistakes to Avoid When Blogging [Infographic]

 

6 Mistakes to Avoid When Blogging

1. Shhh… Don’t blog about your client’s private information.

Tip: Avoid mentioning client’s name or specific business transactions.

2. Bite Your Tongue-: Never trash talk  your competitors. Stay professional.

Tip: Make strong points without discrediting another business.

3. Don’t forget: Always share your blogs on different social media platforms.

Tip: Be consistent. For steady growth, post once a day.

4. Stay Humble: Don’t brag about how much money you make. Stay focused on real estate.

Tip: Write about the market, moving, mortgage rates, etc.

5. Keep it polished: Formatting is key. Your blog needs to be clean and appealing.

Tip: Add headlines, bullet points, images, and avoid long paragraphs.

6. Stealing: Don’t copy content from other blogs.

Tip: Produce original content, this will boost your SEO.

Find us on Google+

Permanent link to this article: http://www.blog.househuntnetwork.com/6-mistakes-avoid-when-blogging/

7 Creative Holiday Season Marketing Ideas

By

The end of the year is a relentless slew of holidays. The end of the year also happens to be a pretty slow time for real estate. With all the commotion of the season and the cyclical dip in income, it may seem a strange time to ramp up your marketing efforts, but that’s actually exactly what you need to do.

The last three months of the prior year are when a real estate agent establishes momentum through name recognition-based activities that will carry him/her through the following calendar year.

It’s true market activity slows during the holidays. But by the second week of January, the market usually explodes back to the level that will last until the bustling summer months. If you’re not working hard at marketing right now, you’re losing market value for the inevitable boom when buyers and sellers soon start thinking again about real estate.

To help make sure your next year is a success, here are some holiday season marketing ideas as we round out 2014!

Creative Year End Holiday Marketing Ideas 7 Creative Holiday Season Marketing Ideas

Halloween

Host a Costume Contest on Your Website – This is a great idea that builds community, establishes name recognition, and drives traffic to your site/blog. Distribute flyers/postcards to your targeted neighborhoods advertising a kids’ costume contest. Have parents submit their children in their trick-or-treat gear and you announce the winner on November 1st. Prize ideas include holiday gift baskets, gift cards, a Thanksgiving turkey, or some kind of home service. Remember, the quality of the prize will drive the quantity of participants.

Maximize Your Ads – For any old school marketing tactic involving flyers or postcards (including the idea above), you should maximize the space on your distributed material. Don’t just advertise your name and website. Also include curb appeal strategies (don’t want to look like a haunted house!), ways to prep the home for winter, etc. Just like your blog should be filled with useful content marketing, your hardcopy marketing should be useful, too!

For more Halloween themed marketing ideas, click here.

 

Thanksgiving

Host a Canned Food Drive – Being an active participant in your community isn’t just about fun activities; it’s also about helping out all aspects of the town. A food drive for the needy is a great way to good around the holidays and boost your public perception as a community participant. You can even offer prizes to the biggest donator to help generate buzz. When you deliver the goods, share the experience on social media.

Give Away Pumpkin Pies – Email or mail past clients and major community players that you would like to provide their Thanksgiving dessert. No strings attached; you just want to thank them for their business/friendship. Have them register for the free treat on your website. This will generate buzz around your name and drive traffic to your website. Even if none of your past clients/associates are about to be on the market, it will ensure that you’re their default referral for friends and family.

For more Thanksgiving themed marketing ideas, click here.

 

Christmas

Decorate Your Real Estate Contest – This is a fun contest idea similar to the costume contest from Halloween. Offer a prize to the best decorated home in your neighborhood. This will make your streets look fun and festive while getting people talking about your name/company.

Decorate Your Office – People drive by your broker office every day. Do something to make them smile and draw attention. One day you can have a giant inflatable Santa and the next have giant, wrapped presents. If you have a sign where you can change the lettering, include holiday puns, a countdown to Christmas, or Scripture verses.

For more Christmas themed marketing ideas, click here.

 

New Year’s Eve

Focus on Goals – Everyone around this time of year is thinking of ways to make the next year better. Help people out by sending a postcard of tips to keep New Year’s resolutions. If they’re thinking about a profitable 2015 and see your logo, you’ll be the first to get a call when they’re ready for their goal home.

For more New Year’s themed marketing ideas, click here


Find us on Google+

Permanent link to this article: http://www.blog.househuntnetwork.com/7-creative-holiday-season-marketing-ideas/

8 SEO Tips for Lead Generation

By

Want your personal site or blog to rank higher on Google? Then you have to make your online presence search engine friendly. This strategy is called ‘Search Engine Optimization,’ or SEO. Considering 90% of home-buyers start their search online, great presence on Bing and Google is vital to lead generation. Here are 8 real estate-related SEO Tips for Lead Generation.

SEO Tips for Lead Generation 8 SEO Tips for Lead Generation

1.  Remember Your Name is a Keyword

Since online presence is not likely your only marketing effort, there will be plenty of prospects who may very well start their search by looking up your specific name. Your homepage, ‘About You’ tab, and more should include your name, the word ‘Realtor,’ your local community, and your specialties as an agent.

2.  Utilize a Keyword Planner

We’ve taught before that in online marketing, content is king. Make sure that content is relevant to what people are searching. Google AdWords is the most common resource for gauging popular keywords. This will show you exactly how many times proposed keywords are searched. You want to make sure those keywords are sprinkled throughout your content. No need to be obnoxious about it; just make sure you’re on topic.

3.  Make Captivating Titles

Incorporate those aforementioned keywords into your title. Studies show that numbered lists often garner the most clicks. Captivating titles are arguably the biggest component of the success of Buzzfeed. Here are some more tips for viral titles.

4.  Target Specific Markets

The most important thing you want to do is make sure you target your local community. People will search for homes in your area, so treat your town name like the vital keyword it is.

Beyond your locale, don’t be afraid to be even more specific. Targeting a specific niche market – whether it’s a type of buyer or even a specific ethnicity – can boost your visibility online. People search for specifics.

5.  Leverage Social Media

Search engines like Google look for sites that people are clicking on organically. When you promote your own blog posts/new listings on social media, each click boosts your search engine optimization. Sometimes visuals that doesn’t mean much as a blog could go viral as a Pinterest board.

6.  Find a Useful App

Here at HouseHunt, we use a service called Yoast to check our SEO rankings for every piece of content we put out. Feedback from this blog plugin taught us the importance of transcribing our infographics, placing keywords early in the text, using subtitles, etc. Yoast is far from the only option, though. Find an app/plugin/service that works for you!

7.  Use Links

First, link to yourself. Somewhere in your blog, have a link to another post of yours that this audience may enjoy. When people click on these links, it a) keeps them on your site longer, and b) it gives your domain name more clicks, thus boosting your SEO scores.

Next, link to other sites. External links add gravitas to your webpage. Basically, Google doesn’t want you to be selfish. When you link to others, it adds credibility to your site and proves you’ve done your research.

8.  Encourage Others to Use Links, Too

Perhaps the best thing that can happen for your site’s SEO is something that’s largely out of your hands: receive backlinks. A backlink is when another site links to one of your posts/listings. Search engines see this as a demonstration of your reputability, and is great for your optimization. The more influencial the source of the backlink, the better for your score. A backlink from Joe Blow’s blog will help you out a little bit, but a backlink from Fortune Magazine will work wonders for your web presence.

Obviously when it comes to those big names like Fortune Magazine, you’ll just have to wait until you’ve written content lucky enough to be picked up. In the mean time, however, you can ask your network of Realtors to link to you. Be shameless in your requests because you will be linking to their material as well.


Find us on Google+

Permanent link to this article: http://www.blog.househuntnetwork.com/8-seo-tips-lead-generation/

Which Clients to Avoid [Infographic]

By

It’s all about who you work with right? Well, this definitely applies to the real estate world. We have created an infographic so you can know which clients to avoid.
CLIENTS TO AVOID2 Which Clients to Avoid [Infographic]

Know Which Clients to Avoid

You’re least compatible…

Rude Jude- When he walks into a home, he doesn’t act like a guest. He acts like he already owns the place.

Know-It-All-Nick- We love to hate them! Although you know best, Nick thinks he knows more than you.

Dopey Darren- Watch-out for this guy! He insists on sleeping-over before the closing, just to make sure it’s the one.

Negotiating Neal- After the deal has been closed Neal still wants negotiate. Don’t say we didn’t warn you.

Blamer Brad- If anything goes wrong, Brad is the type of guy that will blame you! Run while you can!

Hopping Harry- This one will use you and abuse you! He will hop from agent to agent. The typical cheater!

Advice From Our Match Maker

How to deal with a difficult relationship

1. Maintain self control

2. Don’t ask threatening questions

3. Listen to the client

4. Acknowledge the problem

5. Don’t argue

6. Apologize

7.Offer a solution

8. Continue being professional

9. Analyze the reason for the clients

10. Set limits on what you can tolerate.

Know more about how to deal with difficult clients

Find us on Google+

 

Permanent link to this article: http://www.blog.househuntnetwork.com/which-clients-to-avoid/

Real Life Haunted Houses and Real Estate

By

An unsuspecting family moves to big house to get a fresh start, only to find that their new digs are haunted by spirits. You’ve seen it in everything from Casper the Friendly Ghost to American Horror Story. Crazy as it might sound, that horror cliché might not be too far from the realm of possibility. Most states don’t require disclosure on paranormal activity when selling a property.

If you’re rolling your eyes already, let’s take a look at how even the US Supreme Court acknowledged the reality of haunted houses, and then we’ll look at how they play a role in modern real estate.

Campfire Story

Did you know the US Supreme Court has technically acknowledged the existence of haunted houses? In 1991 a home in Nyack, New York went on the market. Jeffery Stambovsky agreed to purchase the home for $650,000 and paid a down payment of $32,500.

HauntedHouse 250x143 Real Life Haunted Houses and Real Estate

Nyack, NY Haunted Estate via 1000Words1000Days

What Stambovsky didn’t know at the time was that the owner of the Nyack residence, Helen Ackley, had publicly claimed the house was haunted on numerous occasions. She had even written stories about the eerie estate in publications as renowned as Reader’s Digest. Neither Ackley nor her real estate broker made mention of the alleged haunting before a contract was signed.

When Stambovsky found out about the house’s reputation, he demanded that he be released from his contract, insisting that the listing party had not properly disclosed all information. The case ended up in the US Supreme Court.

The decision on the property was that since the seller had informed the public at large about the existence of poltergeists on the premises, she was estopped to deny the existence of spirits at the time of sale. The house was deemed haunted as a matter of law!

As for the rest of that real estate transaction, Stambovsky was able to get out of his contract but was unable to retrieve his down payment. The house eventually sold to a couple and there were no subsequent reports of paranormal activity.

How to Sell a Haunted House

Selling real life haunted houses can be tricky for all the obvious reasons! If you disclose a house is haunted too early, you look crazy. If you don’t disclose it at all, there could be legal ramifications, as seen above. Here is a list of five things to consider if you’re tasked with selling a house with reported paranormal activity.

haunted house moon Real Life Haunted Houses and Real Estate

1.  Look for Alternatives

As the listing agent of a potentially haunted property, your first job is to check for other explanations for seemingly ghostly events. For example, your client may think a ghost is flicking the lightswitches, but you could probably figure out pretty quickly if it’s just some faulty wiring.

2.  Research Disclosure Laws

Most states do not require you to disclose paranormal activity when selling a home. This is why those movie characters always wind up in haunted houses. If the state does require such disclosure, it is lumped in with ‘stigmatized properties.’ Stigmatized property laws are the same ones that require you to disclose if there was a murder or suicide in the home recently, etc. Those disclosures are considered ‘emotional defects,’ and are not usually as damaging to property value as ‘physical defects.’

3. Know When to Speak Up

Regardless of local law, it is usually best to at least mention the possibility of spirits squatting in the house. Any disclosure shortcomings, even if legally acceptable, are damaging to reputation. Furthermore, the US Supreme Court case described above proves that if you fail to disclose something, even in the gray area of paranormal dwellings, the court is likely to side with the unsuspecting buyers.

4.  Have the Home Cleaned

There are services which enable you to hire experts to clean the home of any negative spirits. These people claim to communicate with the dead, and give them the direction and strength to move on from their current residence. Even if you don’t buy any of this nonsense, it could be enough to calm the fears of a tepid buyer!

5.  Hope for the Best

There have been stories of agents who experience paranormal occurrences during their open houses or private showings. These experiences could range from baffling to terrifying. At the point that a haunting affects your prospects, there’s really nothing you can do. Perhaps the best thing to keep in mind is that if you see twins at the end of the hall or ‘REDRUM’ scratched in a mirror, you should probably just drop the listing and get out of there.

Whether you believe in the idea of haunted houses or not, the issue may arise more often than you would expect in real estate. Do a little bit of research so that you know how to address the matter if you should ever come across such a listing. Even if you never have to sell haunted real estate yourself, it’s still kind of fun to look up those stories around Halloween time!

If you’ve ever had a haunted real estate experience, please let us know in the comments! We’d love to help you share your story.


Find us on Google+

Permanent link to this article: http://www.blog.househuntnetwork.com/real-life-haunted-houses-real-estate/

Older posts «