Get More Buyer and Seller Leads for Fall


house for sale by owner Flickr Photo Sharing  250x186 Get More Buyer and Seller Leads for Fall

FSBO Listings

Summer is winding down. This means you can lay off the sunscreen, rotate the wardrobe, and finally be done with that awful Calvin Harris song. This also means real estate business slows down for a lot of us. In the autumn, it’s important for agents to tap into new sources for leads to keep up business momentum.

Here are a few suggestions about where to find customers that you may not have had to utilize during the busy months. These guarantee quality buyer and seller leads, as well as minimal competition for their attention!

For Sale by Owner Listings

These people put their home on the market at the beginning of the summer, knowing that was a busy time for real estate. What they didn’t know, however, was how fierce the market was at that time, or how much work went into maintaining a listing.

Now it’s September and these people just desperately want to sell their home. Look for any FSBO listings that were posted a couple months ago, and see which are still available. (It will be most of them.) Approach those sellers, explain what professional services and experience you have to offer, and see if they would be interested in listing with you.

Property Management

You’re a Realtor, not a landloard. And an investment property is a lot to take on. We get that.

That being said, property management is a natural fit for a lot of real estate professionals. It serves two primary functions for the purposes we’re discussing:

1)      It offers consistent income when the real estate side starts to suffer.

2)      It gives you insight to potential buyer leads.

The first point is pretty self explanatory, so we’ll just explore the later function. Most people only intend on renting for a limited time before they make a purchase. Often a family is new to an area so they want to rent month-by-month while they become acquainted with the town. Or a family simply wants to downsize to save money for a year or so before purchasing a permanent home.

If you aim to rent your property primarily to renters with future buying intentions, you can spend your time as their landlord developing trust and reputation so that you’ll be their default Realtor.

Reverse Mortgages

Reverse mortgages are a great way for fiscally-tight retirees to start pulling from the equity in their own home, often to downsize to something more affordable. No matter their reasoning, there’s a need for a Realtor in the process. You can easily pull town or county records to gather information about elderly who have lived in the same home for a considerable amount of time. Those may be good candidates with whom to begin farming.

1031 Exchange Buyers

Just like with reverse mortgages, potential 1031 Exchanges are easy to find with local housing data. This government exchange assistance is an often-overlooked niche market. People who have owned a property for an extended time may want to sell in order to maximize their tax advantages. And with a 1031 Exchange, the seller must buy another property within 6 months. This means you could score a seller lead and a buyer lead from a single client.

Some of these ideas are a little bit more elaborate than others, but they’re all sure to get you fresh buyer and seller leads for the fall. And they all come from niche markets that are often ignored by real estate professionals, meaning less competition for you.

What other markets are you sure to tap into this season? Let us know in the comments below.

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Intro to Personal Branding for Real Estate Agents


Personal branding is important for real estate professionals because it ensures that when a person thinks about buying or selling a house, your name is the first to come to mind. Here are some of the benefits of strong personal branding:

  • Steady Client Pipeline
  • Valuable Partnerships
  • Proven Credibility
  • Higher Perceived Value
  • Leadership Opportunities
  • Recognition/Status

All of these things are even more important in the world of real estate, where an ad for your business is synonymous for an ad for you. Here we’ll talk about the most important aspects of turning your name into a brand.

personal branding Intro to Personal Branding for Real Estate Agents

Define Your Brand

Before you start marketing yourself as a brand, you need to define exactly what you’re selling. Obviously you’re a real estate agent, but is there a niche market you’re going to target? Do you work exclusively in certain areas? There’s nothing wrong with having specified clientele. Think of it as the In n Out mentality – It’s good to only do one or two things, as long as you do those things exceptionally well.

Continuing with the definition of the brand, we need to think on a more “superficial” level. Do you have a snazzy logo, a catchy slogan, a clear color palette? Your branding will have to be just as defined as your business model in order to be recognizable to customers.


Make Yourself Useful

Once you’ve defined what your strengths are as a Realtor, let the world know about them! This is where your content marketing comes into play. In order to market yourself, you’ll need a website –ideally just Your Name dot com. Start a blog to share your knowledge on the industry. Everything from market reports, insider tips, buyer guides, and more will make your site helpful to consumers. Even if someone is years from moving, if you make your site a helpful resource to them, your name will be at the forefront of their mind when the time comes.

Don’t just brandish your knowledge on the Internet: Whatever you’re an expert on, work those topics into conversations. Have data that no other agent is likely to have, and make it a point to bring it up in your listing interviews. Conversations like these will turn potential clients into returning customers.


Stay Consistent

This part of personal branding for real estate agents doesn’t usually sound very fun. Realtors love change, always having a new project, evolving with the times, etc. However, in order to turn your name into a brand, you have to give your audience time to familiarize themselves with you. It could take many months with the same slogan before it starts to stick. It will take many signs, flyers, and billboards before people can see your logo and automatically know what it’s for.

Most importantly, it will take a few successful transactions within your niche market before you start to build a solid referral network.


All of these things take time, but they certainly take a lot longer without clearly defined personal branding. As a real estate agent, so much of what you do is marketing. Maximize the effectiveness of your marketing campaign with these personal branding tips!

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The Funny Side of Real Estate


Real estate is a fast-paced business that requires you to keep tabs on the market, deal with frustrating clients, file paperwork under a deadline, manage all your own marketing… well, the list goes on and on. Because of all this, we have to make sure we’re able to laugh about it at the end of the day.

“Look for the ridiculous in everything and you will find it.” – Jules Renard

No matter how stressful or exhausting your day gets, we hope you’re able to find the funny side of real estate. Here are a few resources to help you laugh about your profession.

funny side of real estate The Funny Side of Real Estate

HouseHunt Agent Blog:

#RealtorProblems – An infographic of funny, relatable situations on a Realtor will understand.

Epic Fails in Real Estate – A slideshow of terrible typos, lousy listings, and agent advertising.

Bad MLS Photos – Terrible listing photos. And the best part: They’re all on!

Social Media:

Pinterest – Eric Adams maintains a board called “The Lighter Side of Real Estate.”

Google+ – Larry Chandler posts some Hump Day (Wednesday) Humor ever week that’s sure to make you smile.

Facebook – An account called My Realtor is Hilarious updates with comics and videos from all over.

Facebook Again – With 50,000 followers, Lighter Side of Real Estate is clearly worth the follow.

Twitter – This RealtorProblems account shares actual ridiculous stories from real agents.

Miscellaneous Sites:

Buzzfeed – Just search for real estate on this site and you’ll find everything from funny ads to ridiculous housing costs.

Ellen – The talk show queen often makes segments out of the silliest real estate listings she can find.

WTF Real Estate – The name of the site kind of says it all.


So next time something absolutely absurd happens at work and you want to grind your teeth or throw in the towel, just smile knowing it could turn you into a viral sensation! Do you know any other gold mines on the web good for some real estate related laughter?

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How to Boost your Business with Social Media [Infographic]



It’s very important to know the right ways to grow your business. In this infographic we tell you how to boost your business with social media.


Real Estate and Social Media1 How to Boost your Business with Social Media [Infographic]

Real Estate and Social Media


The Tricks and Treats of Social Media

Haunt ’em down: Utilize Facebook and Twitter to find who’s looking for a realtor or a home.

Don’t Spook ’em Out: Avoid asking your potential clients to “like you,” tell them why and how they should.

Never be a Zombie: Be authentic and show off your personality! Don’t be afraid to post something fun and witty.

Don’t get Lost in the Fog: Ask questions and get their opinion. People enjoy interacting!

Tell ’em a Good Tale: Post videos and pictures to share your story.

Give ’em a Chilling Surprise: Engage your fans with contests. Everyone likes to win something!


The Most Utilized Networks Amongst Realtors

Facebook- 78%

Twitter: 48%

LinkedIn: 29%

WordPress: 15%

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Top 5 Ways Home Buyers Use Videos


Compelling videos are essential to a good content marketing strategy. But are you creating the kinds of videos that actually get watched? Here are the top 5 ways home buyers use videos marketing. We’ve also included pro tips to get the most out of each type of video, and an example of a video in each category that would surely win a Real Estate Oscar (if those were a thing).

Videos LARGE Top 5 Ways Home Buyers Use Videos

 5. Watch Customer Testimonials

30% of Customers Watch These Videos

Customer testimonies are always important. If someone has strong words for how effective you are as an agent, it could be enough to persuade a buyer who was on the fence. The only reason that this percentage isn’t higher is because in today’s fast paced market, few buyers want to take the time to watch a whole video for a testimony. Often, testimonies are better highlighted as short text throughout your site, business card, etc.

Pro Tip: If you DO use video technology for customer testimonials, be sure to keep the visual moving. Don’t just leave the camera centered on one talking customer the whole time.

4. Decide Companies Based on Company Features*

44% of Customers Watch These Videos

Most of your potential clients won’t know what separates Keller Williams from Century 21 from anyone else… and this will likely be where they start their search! Whether you work for a nationwide company or a boutique shop, show some personality and let people know why your name can be trusted!

Pro Tip:  Frankly, one or two companies have the corner on effective video marketing right now. More big companies need to focus attention here.

3. Obtain General Information

54% of Customers Watch These Videos

This type of video is particularly important with first time home buyers. These short, educational videos are very common to turn to for research about loans, inspections, and the general buying process.

Pro Tip: For basic info videos, a great tool is Adobe Voice. It’s a free app on iPad that allows you to make narrated slideshow videos to share with your audience. The app makes it so easy, you could crank out a couple videos in a day!


2. Tour Inside a Home

70% of Customers Watch These Videos

This one seems obvious. Today’s buyers want to get as many details about the home as possible before they actually take the time to show up. A video gives an honest look through the house to understand how it’s laid out, sized, and more.

Pro Tip: A great place to post these videos? Social media. Instagram allows 15 seconds to tour a home – long enough to slideshow some pictures and include an introduction by you!



1. Find Out About a Community

86% of Customers Watch These Videos

If a customer is moving, whether it’s across the country or an hour up the road, they are going to want to know what they’re getting themselves into. What kind of people live in the neighborhood? What is in walking distance? Where are the good places to eat? What are the schools like? The list could go on and on depending on what YOU want to highlight about the town you live in!

Pro Tip: Just like it often makes sense to use a professional photographer to do listing photos, it makes sense with these popular movies to hire a professional videographer.

Video is becoming more and more important for today’s homebuyer. Simply creating video isn’t enough in this market; you have to be using the videos that buyers actually want to see!

*this category merged with others from graph to streamline similar information

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