How Does a Realtor Get Paid? [Infographic]


It’s not always easy for a real estate agent to make money. Being (largely) self-employed and working off commission can make for a tricky salary. So where exactly does the check come from? With whom does a commission check get split? How does a Realtor get paid?  Here is an in-depth look at real estate agents’ commission paychecks.

Realtor Commission1 How Does a Realtor Get Paid? [Infographic]


The median Realtor salary is $47,700, according to the National Association of Realtors. For starting agents, it is even lower, at $27,470. Average commission from total sales price is between 5-6%. Half of that goes to the selling agent and broker, and half goes to the selling agent and broker. The agent himself or herself takes 40-80% of that split, based on their agreed upon split.

If a home costs $300,000, the average agent would make $6,300 before taxes and other expenses. The average Realtor must sell 7.6 houses per year at $300,000 per unit just to earn the industry mean salary.

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Why Visual Storytelling and Real Estate are a Match Made in Heaven


As Edgar Dale conceptualized, we remember only 10 percent of what we read, but we retain 50 percent of what we see or hear. This is why producing visual content and participating in visual storytelling is so important when it comes to promoting your brand. Doing so is even easier given you work in an industry conducive to visual storytelling such as real estate.

Although having on page content is necessary—every one of your posts should include at least 300 words—Visually reports that posts with visual content generate 30 times more page views than posts with text alone. So how can you get started using more visual content to promote yourself and your brand? Here are five ideas to help you start engaging prospects visually.

Comic Strips

This one sounds a little out there, but comic strips are fun, perfect for telling a story, and—best of all—different. Make free comic strips on sites like Make Beliefs Comix (where we made this one) easily and for free. Topics are endless and can include tales of first time home buyers, one of your recent clients who purchased his/her dream home, or how to navigate the home loan process.

Tales of an Emotional Home Buyer Why Visual Storytelling and Real Estate are a Match Made in Heaven

Comic strips are also a great way to repurpose old content. I based the comic strip above on an article I wrote for Bill Gassett called “Don’t Get Too Emotional When Buying a Home.”


Video content is becoming increasingly crucial in today’s world of content marketing. If you don’t have video editing software on your computer but have access to an iPad, Adobe Voice is an incredible video making tool. The best part is, it’s very easy to use and it’s free! Here’s a video we made using it:

You can use this or similar software to create videos about listings, your services, and your community. Try to create videos that last 90 seconds, as this is about the average attention span of an online viewer.

Not only do 73 percent of home buyers say videos on the internet influence decisions about Realtors, brokerage, and homes, video content has a  43 percent higher click-through-rate than other kinds of posts. Lastly, posts with video content are ranked higher by Google.


As you can see, we’re big fans of infographics here at HouseHunt. The key to making these work is to find and credit great sources of data. A ton of design knowledge isn’t necessary, and with free sites like Canva, you can create informative infographics easily in a few steps. Simply choose the “blog graphic” design once you sign up, and start creating! Just remember that premium features cost a dollar each.

Here are some infographics I’ve made using Canva:

Headline Infographic 333x500 Why Visual Storytelling and Real Estate are a Match Made in Heaven                  Social Media Marketing 333x500 Why Visual Storytelling and Real Estate are a Match Made in Heaven

To learn more about creating infographics without design software and some design tips for beginners, check out Jesse’s post.

Slide Shows

If you have PowerPoint, you can make a slide show, and now with SlideShare, sharing them is a lot easier and reaches a lot more people.

Create slide shows for active listings, tips for preparing a home for an open house, etc. Slide shows are great for when you need to share a lot of information, as other forms of visual storytelling aren’t meant for in-depth content.

Here’s a look at a slide show Jesse made to teach Realtors how to get started on SlideShare:


This slideshow requires JavaScript.

Click here for the full presentation.

Article Graphics

You’re going to need a lot of plain, written content on your site as well, but make sure you include at least one picture in each post. To customize images and make them more share-worthy, check out PicMonkey.

After writing a post, decide what photo best represents it. Use a photo you’ve taken or downloaded from a service like Getty Images, iStock, Creative Commons or Shutterstock and lay your article title and brand logo over it. Here are some graphics I’ve made on PicMonkey for our articles:

why you need to be blogging 250x250 Why Visual Storytelling and Real Estate are a Match Made in Heaven   real estate agent 250x250 Why Visual Storytelling and Real Estate are a Match Made in Heaven   hashtags 250x250 Why Visual Storytelling and Real Estate are a Match Made in Heaven

Most importantly, article graphics are great for promoting your content. Use them on social media channels to increase your click through rate and visibility.


By making the content and value you offer your readers visual with visual storytelling, you’ll most likely see more traffic and page views come your way. Overall, remember to have fun with it! While content creation can come to feel like a chore, getting creative with it can reinvigorate your incentive to post!

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How to Use Social Media to Drive Leads [Video]


By this point, we all know social media marketing is imperative to any business. Check out these videos to see how you can use social media for lead generation and conversion in your real estate business. For more information, check out our free ebook on the subject!

Facebook for Real Estate: Friendly and Functional

Facebook is the most popular social media network in the world, and has become a pivotal marketing resource for real estate agents.

To get started, build a Facebook personal or business page, depending on how you want to market yourself. Use this platform to promote your original content. Whenever you create a helpful resource on your personal site, be sure to market it from your Facebook page. Not very many people will regularly check your website or blog for new material, but if it happens to pop up on their Facebook News Feed, you will see more traffic, and eventually, leads.

Facebook also has a convenient system in place for creating, advertising, and managing events. If you are hosting an open house, use Facebook Events to announce the time and location. Then invite any brokers or customers you think may be interested.

Another way you can use Facebook is to advertise your newest listings. You can give each beautiful home its own album, making them easy to find and explore for all your followers. Then publicize your successes! With your clients’ permission, take a photo of them in front of their recently purchased home and tag them. This will gain you visibility and people will associate you with happy new homeowners!

As with all social media, Facebook interaction is a two-way street. Be sure to share helpful posts from other similar businesses and show gratitude to constituents who engage with your content. This is a great strategy for lead conversion. With these tactics in mind, Facebook will be an invaluable resource in effective marketing and lead generation!

Twitter for Real Estate: Megaphone with Mega Results

Twitter is an excellent platform for real estate marketing in its unique way that it promotes constituent engagement. Approximately half of all real estate agents actively use a Twitter account, and it’s easy to see why!

Twitter has a unique structure where you can promote and discuss whatever topics you choose, but you are forced to stay concise. This makes communication very efficient. This is a great place to promote your original content and resources from your blog or website. You can also announce open houses, broker previews, or community events.

Twitter also happens to be the creator of the ever-popular hashtag feature. This is where you post  a number sign (or pound key) before a word or phrase with no spaces. This turns the word or phrase into a hyperlink so you can easily see what anyone in the world has to say about a particular subject. For example, if you search #firsttimehomebuyer, you can find local Twitter users who are in the process of, or have questions about, buying a home. When you engage with these people, it provides simple and effective lead generation.

It is easy to engage with other users. You can communicate with people even if you’re not specifically following each other. You can hold whole conversations just as easily as texting. All these elements make Twitter the perfect platform for lead conversion. You can demonstrate authority in real estate to your leads over Twitter, and then maintain dialogue to stay in touch with all prospects. Because Twitter serves as a non-stop news, ticker, it’s easy for some of your posts to get lost in the shuffle. Don’t hesitate to promote content or events for a second or third time.

With all these tactics in mind, Twitter will be a pivotal resource in lead generation and conversion!


Google+ for Real Estate: Network in Your Niche

 Google Plus is a unique social media platform that serves largely as a networking spot for real estate agents. It’s a grat way to coneect with brokers, lenders, and other agents.

To start with, you can either develop a personal profile, or launch a new business profile. you don’t necessarily need the business profile if your focus is going to be personal branding as an agent. The business profile, however, is helpful for monitoring stats and web traffic.

Like many other social media sites, you can post pictures of listings, announce and advertise events, and promote your original content. The many faces of Google streamline your communication. For example, if you invite someone to an event on this platform, they can be notified of it in their personal calendar and reminded via e-mail.

Your page will also help you in SEO, or search engine optimization. When people search real estate needs, you’re more likely to turn up in Google results simply by having an active Google+ account. Google also automatically gives its users local, relevant results, so you’ll be introduced to clients in your community ready to act now. This serves as a great, organic lead generation system.

Google Hangouts are a resource on this platform similar to a video conference. Invite people to be a part of seminars addressing a variety of real estate discussions your audience is interested in. Explore Communities to build your referral network and learn new tips. Another thing that sets Google+ apart is its specialized demographic. With more of a niche market, Google+ is able to give your content a longer shelf life. This platform has a very interactive and supportive community that is eager to share content and learn from new people.


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How to Get Excellent Real Estate Results in a Short Amount of Time


After starting with HouseHunt at the beginning of October 2013, Joseph Diosana got to work right away on building his pipeline and working his leads. In just three short months, he made two closings with his first HouseHunt closing in early 2014. Talk about excellent results in a short amount of time!

Joseph, who serves the Houston-Uptown Galleria area in Texas, has been featured on Houston’s local Fox 26 news channel in a segment about flipping houses and is well known and respected in the area.

Since he started using HouseHunt, Joseph has been consistent in taking our training classes and attending our webinars, following our conversion guidelines and customizing them to suit his needs. He’s noticed that one thing that makes the biggest impact are the personalized emails he sends to his potential clients thanking them for viewing the property listing. The email also asks if they have a timeframe for buying and moving into their new home.

In the past, most of his business has been referral based but after learning about Ron Armstrong‘s (another one of our successful member agents) successes with HouseHunt, he decided to give us a chance and he hasn’t looked back since. In fact, he has already sent a couple referrals to his sales rep, Jaime Westman.

Joseph primarily specializes in single-family homes and the closing he recently had was his first single-family home that was originally listed for $470,000—he successfully managed to negotiate it down to $454,000.

HouseHunt has most certainly made quite an impact on Joseph’s business, and he’ll be the first to tell you that thanks to our system and training he was able to quickly turn a deal around.

Great job, Joseph! We look forward to hearing about your many successful closings in the future.

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Real Estate Scholarship Program for Military Veterans


real estate scholarship 250x216 Real Estate Scholarship Program for Military Veterans

It pays to serve. Latter & Blum, the 34th largest brokerage in the United States by unit sales, launched a real estate scholarship program for military veterans late last year. Thanks to a redditor (a member of Reddit) who’s participating in it, I was able to learn about this incredible program and how much it offers our Veterans.

The brokerage, located throughout Louisiana but its primary offices in New Orleans, was founded in 1916 and specialized in commercial real estate, later branching into residential sales. After being purchased in 1986 by Robert W. Merrick, the brokerage grew and eventually merged with brokerages around the state.

Late last year, Latter & Blum launched the Robert C. Penick Military Scholarship Program, stating:

Our culture at The Latter & Blum Family of Companies is to be a team of people who are leaders and supporters in our communities. In keeping with this belief and in appreciation of all Veterans, we are pleased to announce the start of The Robert C. Penick Ph.D Military Scholarship Program.

The program is named after Robert C. Penick, the company’s senior Vice President and Chief Financial Officer. Penick served in the US military for 29 years, joining the US Army in 1967 and serving in Vietnam, the Louisiana National Guard, and the US Army Reserve before retiring in 1996 as a Lieutenant Colonel.

According to the Times-Picayune, Rick Haase, the President of Latter & Blum, said in a press release:

In light of all of the conflicts, past and present, around the globe and the incredible commitment and sacrifice being made by service members and their families, we felt it was important to assist in this way. Re-entry after service can be challenging and the scholarship program is our way of saying thanks and lending a hand.

The program, designed to “help make the transition from military to civilian life a little easier for our Veterans,” offers a bundle of services to assist Veterans and their spouses with the cost of entering the real estate industry.

The bundle includes the following services at no cost:

  • Real Estate School Pre-Licensing Course (Online)
  • Application and Licensing Fees
  • Post License Course and Business Sales Training
  • State Exam
  • Errors and Omissions Insurance
  • Business Cards
  • Announcement Cards and Press Release
  • Yard Signs
  • Full Year Subscription of the brokerage’s Technology Suite’s Tools & Services
  • Featured Announcement in the Local Newspaper, Public Website and on Social Media

In addition to the scholarship package, Latter & Blum states that their offices are fully staffed with full time sales managers and administrative assistants who are there to “train, guide and support your achievement of personal and financial success.”

Furthermore, after program members have spent some time and gained experience in the real estate industry, they will be eligible to become a member of Latter & Blum’s USAA Preferred Agent Team, enabling them to work with USAA buyers and sellers.

The redditor who brought this program to my attention said that to become an agent it only cost him the MLS fees and Realtor’s Association dues (which were bundled together as you must be a Realtor to be a real estate agent in his area). In total, the fees he incurred were $525 for the first year and about $400 a year after that.

In order to take advantage of Latter & Blum’s Military Scholarship Program, the agent had to agree to not work for another brokerage for a period of two years.

Other similar programs include Better Homes and Gardens Real Estate Metro Brokers’ Veterans to REP Program, which includes a scholarship that covers the cost of real estate school and the first six months of real estate expenses (an investment of over $3000 in each recruit). Like Latter & Blum’s program, recruits must sign a 24-month commitment to work with the brokerage.


Know of any other brokerages offering military scholarships or programs for veterans? Please fill us in by leaving a comment.

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