How to Use Slideshare as a Real Estate Agent

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If you use social media, which, let’s face it, you do, you’re most likely on all of the major social media platforms as a real estate professional. But, have you ever used Slideshare? It’s an innovative social media site that is directed more towards professionals and those who want to learn new skill sets or about different topics. There are lots of real estate tools and lessons to be learned on Slideshare, so let’s take a look at the benefits of this awesome social media site.

Slideshare Real Estate

What is Slideshare

Slideshare is a social media platform intended to share professional presentations and professional content. It is intended for education uses mostly, but there are lots of ways to get into contact with other Slideshare users. You can leave comments, like posts, and follow users whose content you enjoy viewing and learning from.

Slideshare was designed for people who want to advance their knowledge in many different topics and skills. Here are just some of the topics Slideshare has to share: health, marketing, engineering, sciences, self-improvement, sports, travel, and, yes—real estate!

Slide Share Real Estate

What is on Slideshare

Slideshare consists of uploaded content ranging from PowerPoints, Keynotes, videos, blogs, and infographics of a broad range of topics from professionals and companies alike. Many users like to share their insight on whatever it is that they know. There are lots of videos, presentations, and content on different real estate skills and topics that will help you learn different things you can use as an agent.

Slideshare’s Audience

Slideshare has an audience of over 60 million users! There are over 18 million pieces of content shared on Slideshare. Its monthly page views are consistently at 159 million. And there are already 10 million presentations uploaded to Slideshare, and that number is going to continue to grow!

How to Use Slideshare

If you have ever created a PowerPoint or Keynote Presentation, then you already have the skills to upload your content. All you need to do is create an account, log in, and get started uploading everything you want to share with other professionals about real estate and any other topic you know.

Slideshare Real Estate

You can find lots of information on building client relationships, how to work with multiple listings at a time, how to represent both the buyer and seller clients, and much more information on how you can become the best agent possible. The beautiful part is Slideshare is free to use and upload content to.

Sharing Your Own Slides

You should use Slideshare as a starting point. You can create your slides on Slideshare for your potential clients as well. You can create knowledgeable slides on any topic that you feel would help your audience feel more comfortable and trust you as a real estate professional to work with.

Topics you can create and share could range from how to buy a home for the first time, how to save for a down payment, or how to apply for a home loan. In fact, the presentations and content that seem to do very well, in terms of information and views on Slideshare, are “how-to” posts.

Slideshare is a social media site that will allow you to express yourself in different ways professionally in the field of real estate. Its audience will bring new viewers and possible clients to you. With Slideshare, there are lots of topics to cover in the form of steps that will allow your clients to begin to trust you as their agent. So be sure to create an account and start sliding!

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Vacation Homes [Infographic]

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The importance of vacation homes is growing in this booming real estate market. This infographic takes a look at some helpful stats about the significance of summer homes, why they’re booming this year, and what kinds of homes are fastest to get snatched off the market. A lot of this information comes courtesy of the National Association of Realtors.

Vacation-Homes

Significance

Real estate agents need to be prepared for an influx of customers looking to buy a vacation home. 
  • 2014 vacation home sales were up 57.4% from the previous year.
  • 1.3 million vacation homes were purchased in 2014.
  • Summer home sales accounted for 21% of real estate transactions last year.

Reasons

Why are summer homes such a big market right now?
  • The Baby Boomer generation is buying a 2nd home to become their primary residence upon their (soon) retirement.
  • Affluent households considering a second home have had a confidence boost thanks to a strong stock market.

Statistics

Of those who purchased a vacation home in the last year, here’s what they bought (and why)…
  • 33% bought for personal and family retreats
  • 54% bought a single family home. 27% bought a condo or townhouse.
  • 40% bought a home at the beach. 15% bought a home on a lake front.
  • 19% plan to make the summer home their primary residence in the future
  • 46% purchased in the South, 25% in the west, 15% in the northeast, and 14% in the midwest.

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What Your Clients Need to Know About Renting Out Their Home

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Your clients may ask for your opinion on renting out their home to tenants. You may know a lot more about renting than them, so it’s best that you share everything you know about the process before they decide on letting a stranger rent their home for a month or two. So here is the right information you should let your clients in on before they decide to list the home with you.

Renting

Why Should Your Clients Rent Their Home

There are lots of benefits to renting out a home. Your clients will not only be helping provide a home for a family or roommates who need a place to live, they will also be able to pay down their mortgage with the money made from rent. This will allow them to still own their home, pay their mortgage, and update the home as they see fit. When they want to retire, renting their home will have allowed them to pay off their mortgage with renter’s money. So this is a great option for homeowners if they can afford to live somewhere else while they rent out their home.

Renting

Home Renters Tax

States require a renter’s tax to homeowners who plan on renting their home out to tenants even for short periods of time. Your client needs to know this before they start renting out their home as an investment property. If they are uncomfortable with their home being considered a “small business,” then it is probably best that they do not rent their home out. If they are fine with being compliant, then instruct them on going to the IRS website to see what type of taxes their local state and city requires from them.

Being in Charge of the Property

Before renting out their home, your client needs to decide if they are going to be in charge of the property during the rental agreement with the tenant or if they’re going to hire a property manager. It is more cost efficient for your client to act as the property manager rather than hiring one. But, a property manager will act on their behalf to ensure the home is looked after and the rent is collected.

If they decide against hiring a property manager, they will have to collect monthly payments, manage the property, deal with any issues with the renters and/or property, and keep track of all the scheduling. This means work and effort from your client. It is not as if they are just going to collect another paycheck for as long as their tenant lives in their home.

In the event that they hire a property manager, they are going to have to pay a certain percentage of the monthly rent collected from the tenants to the property manager as their commission. This percentage can range from 20-40% of the rent, depending upon how much the property manager is in charge of and how much work they do.

Websites to Advertise With

There are lots of ways you can post a home for rent online. If your client is only planning to rent their home out for a month or two, you can suggest they use a site like Airbnb or HomeAway. These sites allow their users to designate the amount of time they would like to rent out their home; if they only want to rent their home out for a few months or even just one night.

There are other rental-listing sites that are more intended for long-term rentals. By posting with sites like Craigslist or Sublet, clients will be completely in charge of the entire rental agreement and contract between them and the tenant without having to pay high third-party fees.

Tenants to Choose

You should advise your client to meet lots of people who would like to rent their home. This way, they can choose the best candidate(s) or family to rent with. Bad tenants are one of the fastest ways to depreciate a home’s value. In fact, a bad tenant who is lackluster on paying their rent on time can cost lots of time and money wasted on eviction and missed rent payments.

Renting

The types of tenants your client should rent to should obviously be reliable, clean, trustworthy, and friendly people to avoid any headaches or later complications that may arise from untrustworthy or careless individuals, who may not respect your client’s home or property, which can lead to property damage and then the home’s value depreciating.

Turnover Crew

Once the tenants decide to move out of your client’s rental, or your client is going to move back into their home, they are going to need a turnover crew to help clean and update their home back to shape. The crew should consist of reliable contractors ranging from: house cleaners, landscapers, and pool cleaners. They must cost some money, but they will save your client the time and effort of having to clean and update their home entirely on their own before they decide to rent it again or move back in.

Renting

Renting a home is a big commitment to for your client to make. If they ask you for your help and guidance, be sure to tell them everything you know about the renting process. If you do, they will surely be grateful and definitely ask you to help them sell their home when it’s time.

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How to Use Facebook Effectively as a Real Estate Agent

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Since everyone uses social media nowadays, it is likely the best way to reach out to your current and future clients. Postling stated that 84% of real estate agents are using Facebook. Because so many agents use Facebook, you need to be able to differentiate your posts as a Realtor. Here are some great tips on what you can do.

Facebook Real Estate

Post Great Content

Your audience is made up of friends, family, and past/current/future clients. That means you have to post great content to keep them interested in your Facebook presence and trust you as a real estate professional. Content that you should post revolves around blogs you wrote, pictures or videos you filmed of listings, or interesting quotes or articles you find online.

Great content to post can range from major topics like real estate market trends to new housing laws. However, content sent out to your audience should also be highly targeted to the community you farm in, which means sharing information about local community events and information regarding the town you’re farming. This way, you’re audience will go to your page as a source for information regarding not only homes for sale in their area, but as a page to find out information relevant to the town they live in.

Facebook Real Estate

Posting images generates 53% more likes than any other type of post. Posting videos also gains lots of engagement rather than just sharing text posts. Pictures or a video showing the entirety of a home for sale would be the right type of post to get your clients interested in a new listing.

The better the content means the more engagement and interest you’re going to receive from your colleagues and clients. So it’s best not to post anything you do not find interesting or believe your audience will not want to read or view.

Listing Posts

If you decide to post listings on your Facebook, be sure to space your listings posts with interesting content posts. This way, you’re not constantly inundating your audience with just listings you have for sale. You should post your listings by also tagging where they are located. Facebook allows you to map out where your picture was taken, so you can help everyone see exactly where the listing is located in the specific city and on the specific street.

Facebook Real Estate

A good idea for sharing homes you sold is to tag your clients you sold the home with. This way, if any clients want to know anything about the home, they can even ask your past clients about you and their new home.

Another great way to engage with new clients on Facebook is to add hashtags and ways to search keywords related to the homes, listings, or content you’re posting about. Use hashtags wisely—too many is never a good thing.

Pay for Ads

The great thing about making a Facebook page, and most other social media sites, is that it’s free, but its paid-ads feature is an amazing way for you to connect with new clients. The categories and search features that Facebook enables for its paid postings are amazing. You can post listings or content specifically targeted to audiences that fit certain criteria or lifestyles.

Facebook Real Estate

An example of this is that if you have a listing in a Boston, Massachusetts priced at $300,000, you can pay for an ad with Facebook to post your listing targeted at individuals who have an income high enough to afford the home and who also live in the Boston area. This way, you’re going to get lots of people calling you interested in buying your listing. Plus, the minimum is only $5 to post to targeted audiences, so there is no reason not to try!

Connect with New People

A great thing for you to do when you meet new people is ask them for their full name and if they are on Facebook. This may seem odd at first, but if you know where they’re from, and their first and last name, you’re likely going to be able to add them on Facebook. This way, you’ll meet new and add them on social media instead of always having to ask for their phone number if they may not want to give it out. You can also add your Facebook contact information on your business card alongside your email and phone number.

Facebook Real Estate

Facebook is one of the best ways to stay in touch with past clients and connect with new ones. It allows you to post interesting information and even sell yourself as a professional. If you use Facebook to promote your listings and yourself, you will very likely find buyers and new clients in a short time.

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How to Find a Brokerage [Infographic]

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There are a lot of things to keep in mind when you’re looking to find a brokerage. This always happens very early in your real estate career, but can happen periodically for the rest of your life. Here are the questions you need to find the perfect real estate company for you, plus a look at franchise vs. independent brokers.

How-To-Find-A-Brokerage

Questions to Ask

Company Vision and Culture

  • What are the long term goals of the brokerage?
  • What are the company’s core values?
  • What is the turnover rate like?
  • Is there additional training or a mentor program?

Paycheck and Benefits

  • How much of the commission goes to the company?
  • Do they subsidize your advertising budget?
  • Is the office in a convenient and practical location for you?
  • Are you supplied with any additional technology resources?

Online Presence

  • Is the company site easy to navigate? Are their agents well represented?
  • How many listings are currently active? Are they high quality?

Franchise vs. Independent Brokers

38% of agents use franchise brokerages, and 59% use an independent brokerage. The other 3% are undisclosed. Your franchise ones are the big names that people recognize such as Keller Williams, Re/Max, Sotheby’s, etc. Those areas have more budget and resources, as well as established authority and credibility. Independent brokers, however, offer more flexibility for agents and allow more input from their agents.

Miscellaneous Tips

  • Remember that brokerage offices need you more than you need them. Don’t be intimidated.
  • When you meet to discuss partnering with a company, it should be a dialogue, not just an interview. Make sure you are as good a fit for them as they are for you.

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