Using Quadcopters for Real Estate Videos


Quadcopters are becoming more and more popular for real estate videos these days. Although mostly relegated to high-end listings as of now, with the probable proliferation of the technology will come affordability for more Realtors.

Why remote control quadcopters as opposed to traditional handheld cameras? Quadcopters allow the mounted camera to fly around, over, and even inside of the property, giving an ethereal and otherworldly feel to the footage. You can check out the video below from Vancouver based real estate agents The Macnabs to get a feel for what quadcopters can do.

Although initially reserved for the bigger marketing budgets of high end properties due to price, quadcopters are becoming more accessible. Prices are as low as $140 for a quadcopter with built-in camera (although it may not have the best film quality), to more high-end quadcopters, like the Phantom, with GoPro mounts for around $600.

phantom quadcopter 500x281 Using Quadcopters for Real Estate Videos


While the FAA regulations are still not set in stone when it comes to remote control operated “aircraft,” the current understanding is that if you’re in Class G airspace, meaning from the ground to 700 or 1,200 feet, you’re legally safe. There’s even more debate about if you’re flying drones for commercial purposes, spurred by Amazon’s wish to deliver packages by quadcopter, but laws on the issue are still not concrete.

If purchasing one for your brokerage isn’t feasible, you can always hire someone to shoot the listing video for you. Aerial541, based out of Montreal and Miami, “specializes in providing real estate photography for industry professionals.” They charge $99 and up for ground photography jobs and $199 and up for aerial photo and video jobs. All in all, the costs to hire a pilot will depend on location, size of the home, and hours needed for shooting.

So, whether you want to take marketing for a listing to the next level or impress your luxury clients with cutting edge technology, try using quadcopters for real estate videos and take your real estate business to new heights!

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How To List a Home [Infographic]


This infographic marks the first installment of HouseHunt’s “How To” series for real estate professionals. This week we’re discussing how to list a home.

Use this graphic for quick reference to the 9 steps to list a home, but reference this blog for articles on each step along the way. After the jump, each of the steps listed in the text below is also a hyperlink to more resources to aid you in the listing process!

HOW TO List a Home Infographic How To List a Home [Infographic]

Client Meeting

1. Research Property
2. Listing Interview
3. Sign Contract

Prepare Home

4. Necessary Repairs
5. Neutralize Home
6. Curb Appeal

Begin Marketing

7. Listing Photos
8. List on MLS
9. Plan Broker Preview 

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12 Methods for Capturing Local Leads

By Jaime Westman

potential 250x217 12 Methods for Capturing Local Leads

It is a small world (after all) when it comes to getting noticed in the real estate game. That’s because buyers are often looking for something specific in a certain part of town. As the local experts of that neighborhood, that’s where we come in, so I’m often looking for extra tips and ideas to attract people to my website. Therefore, without further ado, here are 12 methods for capturing local leads:

Target Your Content

  1. Choose a URL that includes the name of your city or area market. Getting specific as opposed to listing the entire city is better if you want less online competition.
  2. Consistently plug the name of your city or market on each page of your website.
  3. Create fresh content to avoid having your site being dinged by search engines as having duplicate material.
  4. Always link to your blog and social media sites to give local prospects more opportunities to connect with and follow you online.
  5. Keep your branding consistent across your website and social media profiles. Your branding includes your name, title, photo or logo, and contact information.
  6. Highlight relevant local schools and real estate information by mentioning new housing developments, trends and zoning issues to name a few.
  7. Market reports are a sought-after resource guide for consumers, so having one on your site will establish your credibility and create a foundation for future visits.

Optimize Social Media Outlets

  1. Include the specific area you’re trying to target in all of your social media profiles, whether in your headline, about me section, or profile name. This will allow you to be found by specialized consumer searches.
  2. Use the “About” or “Bio” section of your online profile to highlight your expertise and specialties, such as foreclosures and short sales. Always include a link to your website and contact information.
  3. Post, tweet or blog about upcoming holiday festivities, concerts, fundraisers and park openings because homebuyers are always searching social media for the inside scoop on “things to do” in certain cities.
  4. Support new business openings as well through posting, tweeting or blogging. You can also highlight promotions at some of your favorite stores because local consumers often turn to the Internet to look for these things. Keeping them in the know will create better exposure for you and your business.
  5. Like, follow and “friend” local businesses and organizations so you can stay connected and interact with business and civic leaders. This will expand your sphere of influence online and give you more exposure and credibility on social outlets, in addition to showcasing your personality.

Mixing in some of these ideas with what you are already doing can’t hurt, right? The more your name is out there and viewed as being helpful, the more inquiries you’ll get and transactions you’ll make.

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Bad MLS Photos


I look through a good amount of MLS photos everyday to find pretty pictures to put on HouseHunt’s Tumblr page. However, what I come across isn’t always so pretty. Over a few months I have collected a good amount of bad MLS photos, and have decided to post a few of my favorites–meme style–for your viewing pleasure. And in case you are skeptical, yes; all of these photos were actually taken from the MLS.

agent selfie Bad MLS Photos

The infamous mirror selfie. Now this agent even has a selfie theme song!

christmas Bad MLS Photos

Such a bummer. I seriously considered purchasing this property around Christmas time.

family portrait Bad MLS Photos

Are they selling a home or the American dream?

unfinished Bad MLS Photos

Why this was included as a property photo? We will never know.

sunbathers Bad MLS Photos

The agent who submitted this photo wanted prospective buyers to know the many perks of living by the beach.

VEGAS Bad MLS Photos

Snake pants and backless shirts for days.

FOYER Bad MLS Photos

The perfect home for the budding pilot.


Owner occupied. Please do not disturb.

Have you come across any amazingly bad MLS photos? Please send them our way!

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Consumer Confidence is High for Spring [Infographic]


In the real life drama of today’s economy, the real estate market can quickly turn from tragic to a happy ending. Such is the case with the quick shift in consumer confidence over the past year, and even in the last few months. Now your clients should be throwing flowers your way instead of rotten tomatoes.

Check out this infographic for a pulse on current consumer confidence, and know what to prepare for in the upcoming business quarter.

Consumer Confidence1 Consumer Confidence is High for Spring [Infographic]

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