By Jesse McCarl
The end of the year is a relentless slew of holidays. The end of the year also happens to be a pretty slow time for real estate. With all the commotion of the season and the cyclical dip in income, it may seem a strange time to ramp up your marketing efforts, but that’s actually exactly what you need to do.
The last three months of the prior year are when a real estate agent establishes momentum through name recognition-based activities that will carry him/her through the following calendar year.
It’s true market activity slows during the holidays. But by the second week of January, the market usually explodes back to the level that will last until the bustling summer months. If you’re not working hard at marketing right now, you’re losing market value for the inevitable boom when buyers and sellers soon start thinking again about real estate.
To help make sure your next year is a success, here are some holiday season marketing ideas as we round out 2014!
Host a Costume Contest on Your Website – This is a great idea that builds community, establishes name recognition, and drives traffic to your site/blog. Distribute flyers/postcards to your targeted neighborhoods advertising a kids’ costume contest. Have parents submit their children in their trick-or-treat gear and you announce the winner on November 1st. Prize ideas include holiday gift baskets, gift cards, a Thanksgiving turkey, or some kind of home service. Remember, the quality of the prize will drive the quantity of participants.
Maximize Your Ads – For any old school marketing tactic involving flyers or postcards (including the idea above), you should maximize the space on your distributed material. Don’t just advertise your name and website. Also include curb appeal strategies (don’t want to look like a haunted house!), ways to prep the home for winter, etc. Just like your blog should be filled with useful content marketing, your hardcopy marketing should be useful, too!
For more Halloween themed marketing ideas, click here.
Host a Canned Food Drive – Being an active participant in your community isn’t just about fun activities; it’s also about helping out all aspects of the town. A food drive for the needy is a great way to good around the holidays and boost your public perception as a community participant. You can even offer prizes to the biggest donator to help generate buzz. When you deliver the goods, share the experience on social media.
Give Away Pumpkin Pies – Email or mail past clients and major community players that you would like to provide their Thanksgiving dessert. No strings attached; you just want to thank them for their business/friendship. Have them register for the free treat on your website. This will generate buzz around your name and drive traffic to your website. Even if none of your past clients/associates are about to be on the market, it will ensure that you’re their default referral for friends and family.
For more Thanksgiving themed marketing ideas, click here.
Decorate Your Real Estate Contest – This is a fun contest idea similar to the costume contest from Halloween. Offer a prize to the best decorated home in your neighborhood. This will make your streets look fun and festive while getting people talking about your name/company.
Decorate Your Office – People drive by your broker office every day. Do something to make them smile and draw attention. One day you can have a giant inflatable Santa and the next have giant, wrapped presents. If you have a sign where you can change the lettering, include holiday puns, a countdown to Christmas, or Scripture verses.
For more Christmas themed marketing ideas, click here.
New Year’s Eve
Focus on Goals – Everyone around this time of year is thinking of ways to make the next year better. Help people out by sending a postcard of tips to keep New Year’s resolutions. If they’re thinking about a profitable 2015 and see your logo, you’ll be the first to get a call when they’re ready for their goal home.
For more New Year’s themed marketing ideas, click here.